Handbook of Consumer Behavior, Tourism, and the Internet, Mills, Juline
Автор: Weeden, Clare (university Of Brighton, Uk) Название: Responsible tourist behaviour ISBN: 1138081949 ISBN-13(EAN): 9781138081949 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy these values on holiday? Do ethical consumers automatically become ethical tourists or is the situation a little more complex than this?
In an attempt to answer these questions, this book explores:
The ethical dilemmas associated with tourism
The concerns and motivations of ethical consumers on holiday
The role and importance of values in holiday decision-making
This book offers a highly original contribution to the debate surrounding the demand for ethical and responsible holidays. It explores the consumption concerns of ethical consumers and their motivational values, and offers a detailed examination of how they manage these values on holiday. This book offers a new and challenging perspective to the study of responsible tourism by providing a unique empirical insight into how responsible tourists incorporate their norms and values into their holiday decisions. The text will be of interest to undergraduates, postgraduates and tutors on courses that have tourism and the tourist at their centre, and to academics in other disciplines such as marketing and consumer behaviour. It will also be highly relevant to the global tourism industry.
Автор: Kozak, Metin Название: Handbook of Tourist Behavior ISBN: 0415542812 ISBN-13(EAN): 9780415542814 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Chon, Kaye Sung Название: Consumer Behavior in Travel and Tourism ISBN: 0789006103 ISBN-13(EAN): 9780789006103 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Поставка под заказ.
Автор: Caroline K. Munoz, Natalie T. Wood Название: #Share: Building Social Word of Mouth ISBN: 1637424140 ISBN-13(EAN): 9781637424148 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4388.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers.The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content thatspeaks with your brand voice,stimulates engagement,inspires consumers to #share,and complies with industry and federal guidelines.
Автор: Sharpley Richard, Stone Philip R. Название: Tourist Experience: Contemporary Perspectives ISBN: 1138880701 ISBN-13(EAN): 9781138880702 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literature to particular perspectives on the tourist experience, including demand factors, tourist motivation, typologies of tourists and issues related to authenticity, commodification, image and perception. However, as tourism has continued to expand in both scale and scope, and as tourists' needs and expectations have become more diverse and complex in response to transformations in the dynamic socio-cultural world of tourism, so too have tourist experiences.
Tourist Experience provides a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insights into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience: dark tourism experiences, experiencing poor places, sport tourism experiences, writing the tourist experience and researching tourist experiences: methodological approaches.
The book critically explores these experiences from multidisciplinary perspectives and includes case studies from a wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.
Название: Consumer behavior in tourism and hospitality research ISBN: 178714691X ISBN-13(EAN): 9781787146914 Издательство: Turpin Рейтинг: Цена: 15337.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The chapters in this volume provide tools and evidence useful for deep understanding of tourists` buying, consumption, and being through examinations of consumers` self-descriptions of personal markers of their trip configurations.
Автор: Abraham Pizam, Yoel Mansfeld Название: Consumer behavior in travel and tourism ISBN: 0789006111 ISBN-13(EAN): 9780789006110 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Поставка под заказ.
Описание: Bursting with bright ideas to inspire both teachers and students, Kid`s Box American English gives children a confident start to learning English. It also fully covers the syllabus for the Cambridge Young Learners English (YLE) tests. This Workbook covers all of the target language from Student`s Book 5, providing further practice in a fun context. Level 5 begins the Flyers cycle (CEF level A2).
Автор: Augusto Costa Rui, Brandгo Filipa, Breda Zelia Название: Planning and Managing the Experience Economy in Tourism ISBN: 1799887758 ISBN-13(EAN): 9781799887751 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31046.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination's competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination's overall sustainability by maximining tourism's positive impacts and fostering their spillover to local communities.
Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.
Автор: Augusto Costa Rui, Brandгo Filipa, Breda Zelia Название: Planning and Managing the Experience Economy in Tourism ISBN: 1799887766 ISBN-13(EAN): 9781799887768 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25087.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on tourism experience and investigates how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented.
Описание: Digital communication is significantly expanding new opportunities and challenges in the tourism industry. Tourists, now more frequently than ever, bring their smartphones with them to every destination, and cultural tourists are particularly motivated to utilize a variety of services and platforms as they are especially open and interested in understanding in detail the places and heritage of the places they visit. Thus, researchers, educators, and professionals in the tourism and hospitality field should take advantage of this opportunity to propose new ways of presenting better content and creating a more immersive and optimized experience for tourists.
The Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism shares research and experiences on the convergence between digital communication and cultural tourism, specifically the migration and creative appropriation of these technologies for increased tourist engagement and their role in destination marketing and strategic planning and decision making. Covering topics such as big data, e-tourism, and social media platforms, this major reference work is an invaluable resource for researchers, students, professors, academicians, government entities, museum managers, professionals, and cultural tourism managers and facilitators.
Автор: Martins, Marcio Ribeiro (polytechnic Institute Of Braganca, Portugal) Costa, Rui (university Of Aveiro, Portugal) Название: Backpacker tourist ISBN: 180262256X ISBN-13(EAN): 9781802622560 Издательство: Emerald Рейтинг: Цена: 9148.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Backpacker Tourist: A contemporary perspective explores the increasing number of people traveling around the world as backpackers and analyses the great diversification of this demographic and their varied experiences while traveling.
Описание: Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
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