Principles of Pharmaceutical Marketing, 

Автор: Chaganti Subba Rao
Название: Pharmaceutical Marketing in India: For Today and Tomorrow
ISBN: 9388305256 ISBN-13(EAN): 9789388305259
Издательство: Неизвестно
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Цена: 8267.00 р.
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Описание:

Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.

The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India.

What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - Changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others.

The new ways of engaging and building meaningful relationships with physicians in today's declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.

Автор: Prevel Katsanis
Название: Global Issues in Pharmaceutical Marketing
ISBN: 0415895316 ISBN-13(EAN): 9780415895316
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

Автор: St P Slatter
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
ISBN: 1138793523 ISBN-13(EAN): 9781138793521
Издательство: Taylor&Francis
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Цена: 17609.00 р.
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Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Автор: Gaudilliere
Название: The Development of Scientific Marketing in the Twentieth Century
ISBN: 113863011X ISBN-13(EAN): 9781138630116
Издательство: Taylor&Francis
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Цена: 9645.00 р.
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Описание: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Автор: Kolassa, Eugene Mick
Название: Pharmaceutical Marketing
ISBN: 078901582X ISBN-13(EAN): 9780789015822
Издательство: Taylor&Francis
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Цена: 16843.00 р.
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Автор: Kolassa, Eugene Mick
Название: Pharmaceutical Marketing
ISBN: 0789015838 ISBN-13(EAN): 9780789015839
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Автор: Nandy, Mithun
Название: Strategic Pharmaceutical Marketing Management in Growth Markets
ISBN: 1032289422 ISBN-13(EAN): 9781032289427
Издательство: Taylor&Francis
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Цена: 20671.00 р.
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Автор: Smith, Mickey
Название: Pharmaceutical Marketing in the 21st Century
ISBN: 0789002078 ISBN-13(EAN): 9780789002075
Издательство: Taylor&Francis
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Цена: 12707.00 р.
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Автор: Holden, Peter
Название: Marketing Communications in the Pharmaceutical Industry
ISBN: 1870905385 ISBN-13(EAN): 9781870905381
Издательство: Taylor&Francis
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Цена: 29093.00 р.
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Автор: Nandy, Mithun
Название: Strategic Pharmaceutical Marketing Management in Growth Markets
ISBN: 1032321644 ISBN-13(EAN): 9781032321646
Издательство: Taylor&Francis
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Цена: 5511.00 р.
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Автор: Prevel Katsanis Lea
Название: Global Issues in Pharmaceutical Marketing
ISBN: 0415895324 ISBN-13(EAN): 9780415895323
Издательство: Taylor&Francis
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Цена: 12554.00 р.
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Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

Автор: Min Ding; Jehoshua Eliashberg; Stefan Stremersch
Название: Innovation and Marketing in the Pharmaceutical Industry
ISBN: 1461478006 ISBN-13(EAN): 9781461478003
Издательство: Springer
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Цена: 32142.00 р.
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Описание: This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.