Описание: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.
Автор: C?sar Fonseca, Manuel Lopes, David Mendes, Felismi Название: Handbook of Research on Health Systems and Organizations for an Aging Society ISBN: 1522598189 ISBN-13(EAN): 9781522598183 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 45771.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Population aging is a growing challenge worldwide. As such, new models of provision, organization, and allocation of resources, particularly in healthcare, are needed. As the self-care and long-term care needs of this age group become more prevalent, the importance of improved health services and effective health management strategies are apparent. The Handbook of Research on Health Systems and Organizations for an Aging Society provides emerging research exploring the challenges and opportunities for the development and management of health systems and organizations in relation to people aged 65 and over. Featuring coverage on a broad range of topics such as emotional wellness, long-term care, and professional caregiving, this book is ideally designed for health technicians, doctors, nurses, pharmacists, hospital administrators, clinical directors, laboratory technicians, medical professionals, researchers, and students.
Название: Building Connected Communities of Care ISBN: 0367800063 ISBN-13(EAN): 9780367800062 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book proposes a novel approach to the coordination of medicine and social services through the use of people, process and technology, with the goal being to streamline coordination between medical and Community-based Organizations and to promote true cross-sector patient and client advocacy.
Автор: Compton, Jan Название: Accountable ISBN: 1032098171 ISBN-13(EAN): 9781032098173 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book tells the story of the Baylor Scott & White Quality Alliance and its clinical network and payers who are committed to delivering accountable, value-based patient care. It describes the need for accountable care organizations (ACOs) in today`s health care environment and details the framework and requirements needed
Описание: Provides some suggestions about how to make health care in US more accountable, more efficient, more valuable, and more affordable. This book calls for a collaboration between different parts of the private sector, state and local governments, and, at times, the federal government with a formula that aims to succeed.
Название: Accountable Marketing ISBN: 0765647060 ISBN-13(EAN): 9780765647061 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.
Автор: Scott, W. Richard Etc. Ruef, Martin (university Of North Carolina, Usa) Mendel, Peter J. Caronna, Carol A. Название: Institutional change and healthcare organizations ISBN: 0226743101 ISBN-13(EAN): 9780226743103 Издательство: Wiley Рейтинг: Цена: 5861.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The changes in the US healthcare system since World War II are documented here, from new technologies, service-delivery arrangements, to financing mechanisms and underlying sets of organizing principles. The authors illustrate the work with five types of healthcare organizations.
Описание: Presents research that raises awareness about the contribution of patient organisations in the healthcare process within regulatory authorities, healthcare managers, and the public, and improves patients` managerial and healthcare professional skills for more efficient and effective processes of care.
Автор: Louise Fitzgerald, Aoife McDermott Название: Challenging Perspectives on Organizational Change in Health Care ISBN: 0367242966 ISBN-13(EAN): 9780367242961 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is designed to furnish a comprehensive theoretical basis for understanding organizational change in health care, as well as selected core issues of contemporary and future importance to the provision of effective care within sustainable systems.
Автор: Stephen Gambescia Название: The Healthcare Nonprofit: Keys to Effective Management ISBN: 1640551042 ISBN-13(EAN): 9781640551046 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 13167.00 р. Наличие на складе: Нет в наличии.
Описание: Health-related nonprofit organizations reflect a unique and enduring aspect of the American character, rooted in the concepts of charity and fraternity. Much has changed in the nonprofit sector since the days of Benjamin Franklin and the founding of the Pennsylvania Hospital, but nothing has replaced the dedication, creativity, and hard work of leaders, managers, and volunteers striving to improve the human condition. The Healthcare Nonprofit: Keys to Effective Management assists leaders and managers as they uphold the nonprofit tradition across a challenging and ever-evolving healthcare and public health landscape. It explores the nature and extent of nonprofit activity in the United States, establishing key principles while noting the impact of economic, sociocultural, and technological trends. Special attention is given to the following: The importance of the mission Programs and services that make a difference Staff and volunteer management Effective board governance Fundraising and donor stewardship Marketing, public relations, and advocacy Legal, regulatory, and ethical issues Leadership and crisis management The chapters of The Healthcare Nonprofit , written by accomplished leaders in the field, present essential concepts and principles, as well as more detailed commentary to foster deeper understanding. Ultimately, the book seeks to provide readers with the knowledge and tools they need to begin, run, and sustain effective nonprofit organizations that have a meaningful impact on the people they serve.
Автор: Peter Olden Название: Management of Healthcare Organizations: An Introduction ISBN: 1640550437 ISBN-13(EAN): 9781640550438 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14553.00 р. Наличие на складе: Нет в наличии.
Описание: Instructor Resources: Test bank, PowerPoint slides for each chapter, and suggested answers to discussion questions. Management problems are complex and rarely fixed with a single, universal solution. Particularly in healthcare organizations, management is fluid, and the ""right"" approach depends on a variety of ever-changing factors. Management of Healthcare Organizations: An Introduction provides an integrated, practical approach to management that is applicable to all kinds of healthcare organizations. The book prepares future managers and leaders to assess situations and develop solutions with confidence. Author Peter C. Olden combines extensive real-world management experience with academic expertise to explain fundamental management theories, concepts, methods, and tools and how to apply them in healthcare organizations. Adopting a student-centered approach, he uses a fresh, engaging style and clear organization of content supported by many exhibits, sidebars, and an appealing design. Although primarily intended for undergraduate students interested in managing healthcare organizations, this book is also a valuable resource for allied health majors and practicing healthcare managers. This edition has been updated extensively with three new case studies; current examples, exercises, and data; and new or expanded information on these and other topics: Population health and the continuum of care Strategic planning Horizontal process organizing Diversity and inclusion Obtaining and retaining staff Leading and motivating people Performance improvement, Six Sigma, and Lean Organizational change management methods Professionalism and emotional intelligence Each chapter begins with learning objectives and a real-world example based on an extended, contemporary case study that runs through the book and connects all the chapters. The book also features an end-of-chapter mini case study and seven integrative case studies. These cases enable students to use concepts and methods from multiple chapters to fully resolve a given management problem, reinforcing the chapters' concepts. Chapter summaries and discussion questions offer additional learning opportunities. The writing style and activities help students learn management as an integrated body of knowledge and tools they can use in their careers. Whether you are new to healthcare management or are looking to advance your career, Management of Healthcare Organizations teaches the fundamental principles and skills needed to successfully manage a healthcare organization.
Автор: Pointer Название: Board Work: Health Care ISBN: 0787942995 ISBN-13(EAN): 9780787942991 Издательство: Wiley Рейтинг: Цена: 10288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Attempts to issue a wake-up call to the nation`s 20,000 health care organization boards. This book presents a practical model focusing on factors that affect board performance, with prescriptive information.
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