Marketing Health Care Into the Twenty-First Century, Vitberg, Alan K
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Mann, Alice Название: Future first companies ISBN: 1783537639 ISBN-13(EAN): 9781783537631 Издательство: Taylor&Francis Рейтинг: Цена: 3520.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Future First is a practical guide for any business leader who wants to find new value in global challenges. Through real-life business examples ranging from Nike to Opower, this book lays out how to identify and adapt the future first leadership mindset required to achieve lasting and integrated performance results.
Автор: Mann Название: Future First ISBN: 1783538058 ISBN-13(EAN): 9781783538058 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Future First is a practical guide for any business leader who wants to build, expand, or reinvent their company by finding new value in global challenges. Traditional companies often view issues like income equality, global warming, and resource scarcity as "problems." By contrast, future first leaders understand them as opportunities, as innovation challenges. Through real-life business examples ranging from Nike to Opower, this book lays out how to identify and adopt the future first leadership mindset and business capabilities required to achieve lasting and integrated performance results. Future First examines how leaders from companies including Unilever, Etsy, Revolution Foods, Method Products, and others have adopted this mindset toward innovation and people practices, accelerating business ecosystem transformation. Alice Mann, an organizational psychologist with twenty years of experience consulting and coaching on executive leadership, organization design, and business transformation, interviewed scores of business leaders to understand how their companies are expanding into new value frontiers. Future First makes a convincing argument that successful partnerships and alliances among big global companies and small mission-driven ones can reshape the global ecosystems of apparel, food, automobiles, and energy, and remake the future of our world.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Swift, Christopher Название: Hospital chaplaincy in the twenty-first century ISBN: 1472410513 ISBN-13(EAN): 9781472410511 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book charts the changing role of hospital chaplains and examines through detailed case studies the realities of practice and the political debates which either threaten or sustain the service. This second edition includes a new introduction and updated material throughout to present fresh insights and research about chaplaincy.
Автор: Hunter, David J. Название: Health debate ISBN: 1447326970 ISBN-13(EAN): 9781447326977 Издательство: Marston Book Services Рейтинг: Цена: 3562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of this best-selling book offers a fresh look at how the British NHS is coping under increased pressures. It offers a critical perspective on concerns and a critique of the market-style changes introduced by the Coalition government between 2010 and 2015.
Описание: The First 100 Days on the Job is for sustainability leaders – in organizations of any size or sector – who want to make an impact in their first one hundred days on the job, and set themselves up for long-term success. In the absence of complete and perfect information you will be expected to lead and to act, often in partnership with other businesses, government and civil society, and almost certainly by building relationships across functions, departments and geographies within your own organization. It is the timing of your decision making that will set you apart.This short guide offers: 1) A process to make the most of your first 10, 60, 90 and 100 days 2) Some practical tools you can use to set priorities and manage your programme 3) Sources of research and information for measuring the impacts of your organization 4) A heavy dose of realism about what can be done, to keep you sane – and links to some practical support and inspiration.
This book is rich with simple to advanced strategies from an awarded digital-agency owner, with practical examples of campaigns from start-ups to Fortune 500 companies. Client list includes the likes of Armani, Bayer, Huawei, Burj Al Arab Jumeirah, Etisalat, to name a few.
More than 5,000 marketers trained live in 4 continents using precisely the same methods described in this book and endorsed by more than 50 top executives.
The only book that can show you the way to become a CDO (Chief Digital Officer) in 1 year.
Christian Farioli is a Digital Marketing Institute lecturer and has spoken at more than 30 international conferences, including at GOOGLE and NASA. He holds 11 marketing certifications, 12 awards and is considered a reference point for digital marketing training globally.
He has been in the industry since its early stages where he launched the first B2B Google Campaign in 2003 for Oracle. Since then he has been running a highly awarded Digital Agency of the Future which launched digital campaigns for a wide variety of industries including telco, banks, hospitality, real estate, health care, pharma and bluechip clients.
Christian is the creator of the WALT$ System, the first future-proof digital strategy until 2030, a system as refined as him being "Made in Italy"
This book is rich with simple to advanced strategies from an awarded digital-agency owner, with practical examples of campaigns from start-ups to Fortune 500 companies. Client list includes the likes of Armani, Bayer, Huawei, Burj Al Arab Jumeirah, Etisalat, to name a few.
More than 5,000 marketers trained live in 4 continents using precisely the same methods described in this book and endorsed by more than 50 top executives.
The only book that can show you the way to become a CDO (Chief Digital Officer) in 1 year.
Christian Farioli is a Digital Marketing Institute lecturer and has spoken at more than 30 international conferences, including at GOOGLE and NASA. He holds 11 marketing certifications, 12 awards and is considered a reference point for digital marketing training globally.
He has been in the industry since its early stages where he launched the first B2B Google Campaign in 2003 for Oracle. Since then he has been running a highly awarded Digital Agency of the Future which launched digital campaigns for a wide variety of industries including telco, banks, hospitality, real estate, health care, pharma and bluechip clients.
Christian is the creator of the WALT$ System, the first future-proof digital strategy until 2030, a system as refined as him being "Made in Italy"
Автор: Schreiter Tom Big Al Название: First Sentences For Network Marketing ISBN: 1892366371 ISBN-13(EAN): 9781892366375 Издательство: Неизвестно Рейтинг: Цена: 1786.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Women & aging ISBN: 1604565756 ISBN-13(EAN): 9781604565751 Издательство: Nova Science Рейтинг: Цена: 52587.00 р. Наличие на складе: Невозможна поставка.
Описание: In the past 20 years, the number of women over 65 has grown enormously. A woman alive at the end of the 20th century can expect to live 27 years longer than her 19th century ancestor. And among the "oldest old" - those aged 85 and over - women outnumber men 2-to-1. This book presents medical research on topics dealing with women and ageing.
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