Название: Routledge Handbook of Hospitality Marketing ISBN: 1138214663 ISBN-13(EAN): 9781138214668 Издательство: Taylor&Francis Рейтинг: Цена: 35218.00 р. Наличие на складе: Нет в наличии.
Автор: Peter Jones Название: Handbook of Hospitality Operations and IT ISBN: 0750687533 ISBN-13(EAN): 9780750687539 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A resource for critical reviews of research into both operations and IT management. It provides essays and explanations of case studies, to illustrate how practices and concepts can be applied to the hospitality industry. It is suitable for hospitality researchers and educators, students and industry practitioners.
Описание: Provides Masters level marketing students and practitioners in the hospitality industry with a major reference and resource book on key topics and best practices in various facets of strategic management.
Описание: Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market.The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.
Автор: Jose Alvarez-Garcia, Maria de la Cruz del Rio Rama, Martin Gomez-Ullate Garcia de Leon Название: Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage ISBN: 152255730X ISBN-13(EAN): 9781522557302 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 41580.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Religious studies and research have gained a lot of interest and attention from researchers, policy makers, and practitioners over the last few years, but the socio-economic impacts have not been explored. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical to analyze the extent of such impact and the ramifications that are associated with it.The Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage is a pivotal reference source that provides vital research on the social and economic factors in faith-based journeys. While highlighting topics such as tourist spending, spiritual tourism, and local development, this publication explores religious tourism in the middle age, as well as the methods of modern religious tourism. This book is ideally designed for business managers, cultural preservationists, academicians, business professionals, entrepreneurs, and upper-level students seeking current research on religious tourism and its socio-economic impacts.
Автор: Anukrati Sharma, Azizul Hassan, James Kennell, Priyakrushna Mohanty Название: The Emerald Handbook of Destination Recovery in Tourism and Hospitality ISBN: 1802620745 ISBN-13(EAN): 9781802620740 Издательство: Emerald Рейтинг: Цена: 27847.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Featuring a broad geographical range of examples and pan-disciplinary perspectives, The Emerald Handbook of Destination Recovery in Tourism and Hospitality is an essential reference and illuminating guide on developments in the theory and practice of tourism development post-pandemic.
Описание: Presents scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is designed for professionals, researchers, graduate students, academics, and practitioners.
Автор: Olsen, Michael Название: Handbook of Hospitality Strategic Management ISBN: 0080450792 ISBN-13(EAN): 9780080450797 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Нет в наличии.
Автор: Gursoy, Dogan (washington State University, Usa) Название: Routledge handbook of hospitality marketing ISBN: 1032339462 ISBN-13(EAN): 9781032339467 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.
Название: The Routledge Handbook of Hotel Chain Management ISBN: 113880505X ISBN-13(EAN): 9781138805057 Издательство: Taylor&Francis Рейтинг: Цена: 39811.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature.
This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study.
This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.
Описание: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
