Автор: Palmatier, Joshua Название: Shattering the Ley ISBN: 0756409918 ISBN-13(EAN): 9780756409913 Издательство: Random House (USA) Рейтинг: Цена: 919.00 р. Наличие на складе: Нет в наличии.
Автор: Palmatier, Joshua ; Bray, Patricia Название: The Modern Fae`s Guide to Surviving Humanity ISBN: 0756407192 ISBN-13(EAN): 9780756407193 Издательство: Random House (USA) Рейтинг: Цена: 735.00 р. Наличие на складе: Нет в наличии.
Автор: Frank Germann, J. Andrew Petersen, Robert W. Palmatier Название: Marketing Analytics: Based on First Principles ISBN: 1352013193 ISBN-13(EAN): 9781352013191 Издательство: Bloomsbury Academic Рейтинг: Цена: 7443.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today.
Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.
Автор: Palmatier Robert W., Petersen J. Andrew, Germann Frank Название: Marketing Analytics: Based on First Principles ISBN: 1352013215 ISBN-13(EAN): 9781352013214 Издательство: Bloomsbury Academic Цена: 50578.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today.
Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.
