Автор: Godin Seth Название: Dip ISBN: 0749928301 ISBN-13(EAN): 9780749928308 Издательство: Little Brown Рейтинг: Цена: от 701.00 р. Наличие на складе: Есть
Описание: Know when to leave your job or relationship and when to stick at it. For fans of The Tipping Point and The Long Tail.
Автор: Seth Godin Название: Purple Cow ISBN: 014101640X ISBN-13(EAN): 9780141016405 Издательство: Random House - Penguin Рейтинг: Цена: 1451.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Автор: Godin, Seth Название: This is marketing ISBN: 0241370140 ISBN-13(EAN): 9780241370148 Издательство: Random House - Penguin Рейтинг: Цена: 2243.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
Автор: Godin, Seth Название: Linchpin ISBN: 0749953659 ISBN-13(EAN): 9780749953652 Издательство: Little Brown Рейтинг: Цена: от 701.00 р. Наличие на складе: Есть
Описание: This life-changing manifesto shows how you have the potential to make a difference wherever you are
Автор: Godin, Seth Название: Permission Marketing ISBN: 0684856360 ISBN-13(EAN): 9780684856360 Издательство: Simon & Schuster Рейтинг: Цена: 3104.00 р. Наличие на складе: Есть (1 шт.) Описание: The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity time "Permission Marketing" offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, " Permission Marketing" enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale."
Автор: Seth Godin Название: Linchpin- Are You Indispensable? ISBN: 0749953357 ISBN-13(EAN): 9780749953355 Издательство: Little Brown Рейтинг: Цена: 1972.00 р. Наличие на складе: Нет в наличии.
Описание: Timely new book from US bestselling author, Seth Godin whose previous books include Purple Cow, The Dip and Tribes.
Автор: Godin, Seth Название: Free Prize Inside ISBN: 1591841674 ISBN-13(EAN): 9781591841678 Издательство: Random House (USA) Цена: 1379.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: - The Tupperware party, which turned buying plastic bowls into a social event - Flintstones vitamins, which turned a serious product into something fun - The free change-counting machine at every Commerce Bank branch - The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
Автор: Godin, Seth Название: This Is Marketing Mr-Exp ISBN: 0525542795 ISBN-13(EAN): 9780525542797 Издательство: Random House (USA) Рейтинг: Цена: 1655.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Accompanying the growing awareness of the significance of democratic local governments as an integrated part of peacebuilding, this volume seeks to discuss, problematize and explain the concept of the `local`. It tackles the `local turn` of peacebuilding in a comprehensive and critical way. This book was first published as a special edition of Third World Quarterly.
Автор: Godin, Seth Название: What to do when it`s your turn ISBN: 1936719312 ISBN-13(EAN): 9781936719310 Издательство: Неизвестно Рейтинг: Цена: 5516.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Bestselling author Seth Godin's latest book is as thought-provoking as his other best selling titles but this book is different. Seth has published a -beautiful full colour book and is literally giving away copies in order to spread its message as far and wide as possible. In the same spirit, we are giving away one copy for every 2 purchased from our website. For every 2 copies you put in the basket we will send you a third free of charge.
Seth says about the book: It's in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one. The format is new for me and as far as I know, no author has written a book quite this way. My hope, if we are able to reach a lot of people, is that I'll be able to do other books like this, and even better, so will you and other people with ideas to share. It explores, as directly as I can, the dance we all have to do with our fears, the tension we all must embrace in order to do work that we care about. It pushes us to dig deep inside so we can do better work and impact the things we care about. It is urgent, personal, in-your-face and as honest as I could make it. I hope you'll consider buying multiple copies at the discounted price to share with friends, co-workers and people on your team. It's the shared copies that make this project work, and it's the shared copies that will help create the change you seek in the people around you.
Автор: Godin Seth Название: This Is Marketing: You Can`t Be Seen Until You Learn to See ISBN: 0525540830 ISBN-13(EAN): 9780525540830 Издательство: Random House (USA) Рейтинг: Цена: 2299.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world. No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your marketing goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
Автор: Godin, Seth Название: All Marketers Are Liars ISBN: 1591845335 ISBN-13(EAN): 9781591845331 Издательство: Random House (USA) Рейтинг: Цена: 1563.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."
Автор: Godin, Seth Название: Tribes ISBN: 1591842336 ISBN-13(EAN): 9781591842330 Издательство: Random House (USA) Рейтинг: Цена: 2023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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