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Living Up to the Ads: Gender Fictions of the 1920s, Simone Weil Davis


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Автор: Simone Weil Davis
Название:  Living Up to the Ads: Gender Fictions of the 1920s
ISBN: 9780822324461
Издательство: Wiley EDC
Классификация:




ISBN-10: 0822324466
Обложка/Формат: Paperback
Страницы: 264
Вес: 0.55 кг.
Дата издания: 2000-03-16
Серия: New americanists
Язык: English
Иллюстрации: 14 b&w photographs
Размер: 228 x 153 x 20
Читательская аудитория: Professional & vocational
Основная тема: Advertising,Gender studies: transsexuals & hermaphroditism,History of the Americas, BUSINESS & ECONOMICS / Advertising & Promotion,HISTORY / United States / General,SOCIAL SCIENCE / Gender Studies
Подзаголовок: Gender fictions of the 1920s
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание:
In Living Up to the Ads Simone Weil Davis examines commodity culture’s impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood—the ad man, the female consumer, and the often female advertising model or spokesperson—Davis traces the emergence of the pervasive gendering of American consumerism.
Materials from advertising firms—including memos, manuals, meeting minutes, and newsletters—are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing the maverick voices of some of the decade’s most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women.
Davis’s methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women’s studies, cultural studies, and early-twentieth-century American history.


Дополнительное описание: Acknowledgments ix
Introduction 1
Chapter 1 Doubled Truth: Uplift and the Bottom Line 22
Chapter 2 The Pep Pardigm: Masculinity, Influence, and SHame in Babbitt and The Man Nobody Knows 46
Chapter 3 "Complex Little Femmes": A




Living Up to the Ads: Gender Fictions of the 1920s

Автор: Simone Weil Davis
Название: Living Up to the Ads: Gender Fictions of the 1920s
ISBN: 0822324113 ISBN-13(EAN): 9780822324119
Издательство: Wiley EDC
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Цена: 14586.00 р.
Наличие на складе: Поставка под заказ.

Описание:

In Living Up to the Ads Simone Weil Davis examines commodity culture’s impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood—the ad man, the female consumer, and the often female advertising model or spokesperson—Davis traces the emergence of the pervasive gendering of American consumerism.
Materials from advertising firms—including memos, manuals, meeting minutes, and newsletters—are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing the maverick voices of some of the decade’s most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women.
Davis’s methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women’s studies, cultural studies, and early-twentieth-century American history.

Madness in black women`s diasporic fictions.

Автор: Caroline A. Brown and Johanna X. K. Garvey
Название: Madness in black women`s diasporic fictions.
ISBN: 3319581260 ISBN-13(EAN): 9783319581262
Издательство: Springer
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Цена: 15372.00 р.
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Описание:

This collection chronicles the strategic uses of madness in works by black women fiction writers from Africa, the Caribbean, Canada, Europe, and the United States. Moving from an over-reliance on the "madwoman" as a romanticized figure constructed in opposition to the status quo, contributors to this volume examine how black women authors use madness, trauma, mental illness, and psychopathology as a refraction of cultural contradictions, psychosocial fissures, and political tensions of the larger social systems in which their diverse literary works are set through a cultural studies approach.

The volume is constructed in three sections: Revisiting the Archive, Reinscribing Its Texts: Slavery and Madness as Historical Contestation, The Contradictions of Witnessing in Conflict Zones: Trauma and Testimony, and Novel Form, Mythic Space: Syncretic Rituals as Healing Balm. The novels under review re-envision the initial trauma of slavery and imperialism, both acknowledging the impact of these events on diasporic populations and expanding the discourse beyond that framework. Through madness and healing as sites of psychic return, these novels become contemporary parables of cultural resistance.

When Ads Work

Автор: Jones, David M
Название: When Ads Work
ISBN: 0765617390 ISBN-13(EAN): 9780765617392
Издательство: Taylor&Francis
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Цена: 9492.00 р.
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Rising Up, Living On: Re-Existences, Sowings, and Decolonial Cracks

Автор: Catherine E. Walsh
Название: Rising Up, Living On: Re-Existences, Sowings, and Decolonial Cracks
ISBN: 1478019522 ISBN-13(EAN): 9781478019527
Издательство: Mare Nostrum (Eurospan)
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Цена: 3630.00 р.
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Описание: In Rising Up, Living On, Catherine E. Walsh examines struggles for existence in societies deeply marked by the systemic violences and entwinements of coloniality, capitalism, Christianity, racism, gendering, heteropatriarchy, and the continual dispossession of bodies, land, knowledge, and life, while revealing practices that contest and live in the cracks of these matrices of power. Through stories, narrations, personal letters, conversations, lived accounts, and weaving together the thought of many—including ancestors, artists, students, activists, feminists, collectives, and Indigenous and Africana peoples—in the Americas, the Global South, and beyond, Walsh takes readers on a journey of decolonial praxis. Here, Walsh outlines individual and collective paths that cry out and crack, ask and walk, deschool, undo the nation-state, and break down boundaries of gender, race, and nature. Rising Up, Living On is a book that sows re-existences, nurtures relationality, and cultivates the sense, hope, and possibility of life otherwise in these desperate times.

Masculinities without Men?: Female Masculinity in Twentieth-Century Fictions

Автор: Jean Bobby Noble
Название: Masculinities without Men?: Female Masculinity in Twentieth-Century Fictions
ISBN: 0774809965 ISBN-13(EAN): 9780774809962
Издательство: Wiley EDC
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Цена: 14929.00 р.
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Описание: Conventional ideas about gender and sexuality dictate that people born with male bodies naturally possess both a man’s identity and a man’s right to authority. Recent scholarship in the field of gender studies, however, exposes the complex political technologies that construct gender as a supposedly unchanging biological essence with self-evident links to physicality, identity, and power. In Masculinities without Men? Jean Bobby Noble explores how the construction of gender was thrown into crisis during the twentieth century, resulting in a permanent rupture in the sex/gender system, and how masculinity became an unstable category, altered across time, region, social class, and ethnicity.

Masculinities without Men?: Female Masculinity in Twentieth-Century Fictions

Автор: Jean Bobby Noble
Название: Masculinities without Men?: Female Masculinity in Twentieth-Century Fictions
ISBN: 0774809973 ISBN-13(EAN): 9780774809979
Издательство: Wiley EDC
Рейтинг:
Цена: 5146.00 р.
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Описание: Conventional ideas about gender and sexuality dictate that people born with male bodies naturally possess both a man’s identity and a man’s right to authority. Recent scholarship in the field of gender studies, however, exposes the complex political technologies that construct gender as a supposedly unchanging biological essence with self-evident links to physicality, identity, and power. In Masculinities without Men? Jean Bobby Noble explores how the construction of gender was thrown into crisis during the twentieth century, resulting in a permanent rupture in the sex/gender system, and how masculinity became an unstable category, altered across time, region, social class, and ethnicity.

Genealogical Fictions: Limpieza de Sangre, Religion, and Gender in Colonial Mexico

Автор: Martinez Maria Elena
Название: Genealogical Fictions: Limpieza de Sangre, Religion, and Gender in Colonial Mexico
ISBN: 0804756481 ISBN-13(EAN): 9780804756488
Издательство: Wiley EDC
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Цена: 13900.00 р.
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Описание: Mar?a Elena Mart?nez's Genealogical Fictions is the first in-depth study of the relationship between the Spanish concept of limpieza de sangre (purity of blood) and colonial Mexico's sistema de castas, a hierarchical system of social classification based primarily on ancestry. Specifically, it explains how this notion surfaced amid socio-religious tensions in early modern Spain, and was initially used against Jewish and Muslim converts to Christianity. It was then transplanted to the Americas, adapted to colonial conditions, and employed to create and reproduce identity categories according to descent. Mart?nez also examines how the state, church, Inquisition, and other institutions in colonial Mexico used the notion of purity of blood over time, arguing that the concept's enduring religious, genealogical, and gendered meanings and the archival practices it promoted came to shape the region's patriotic and racial ideologies.

Entertaining Tsarist Russia: Tales, Songs, Plays, Movies, Jokes, Ads, and Images from Russian Urban Life, 1779–1917

Автор: James Von Geldern, Louise McReynolds
Название: Entertaining Tsarist Russia: Tales, Songs, Plays, Movies, Jokes, Ads, and Images from Russian Urban Life, 1779–1917
ISBN: 0253211956 ISBN-13(EAN): 9780253211958
Издательство: Wiley EDC
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Цена: 4631.00 р.
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Описание: This anthology introduces readers to Tsarist Russia's emerging popular and commercial urban culture and the individuals and groups that produced and consumed it. The selections translated here illustrate in colorful detail how the experiences and the composition of Russian society and culture evolved from the late eighteenth century through the 1917 revolution, in response to economic, technological, and political changes. Fortunetelling and etiquette manuals, thieves' tales, children's literature, popular songs, war stories, women's novels, satires of life in America, and vaudeville skits are just a few of the genres represented.

Women Judges in Contemporary China

Автор: Anqi Shen
Название: Women Judges in Contemporary China
ISBN: 3319578391 ISBN-13(EAN): 9783319578392
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This study provides an up-to-date empirical account of Chinese female judges within the context of the Chinese legal system and wider society, revealing a deeper understanding of women in contemporary China.

The Fictions that Shape Men`s Lives

Автор: Kilmartin, Chris
Название: The Fictions that Shape Men`s Lives
ISBN: 0367421135 ISBN-13(EAN): 9780367421137
Издательство: Taylor&Francis
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Цена: 6583.00 р.
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Описание: The Fictions that Shape Men`s Lives is structured around a number of key `fictions` of masculinity, such as beliefs in biological determinism, the inevitability of men`s violence and the opposition of the sexes, and proceeds to expose them to be wholly or partially unfounded.

Genealogical Fictions

Автор: Martinez Maria Elena
Название: Genealogical Fictions
ISBN: 080477661X ISBN-13(EAN): 9780804776615
Издательство: Wiley EDC
Рейтинг:
Цена: 4803.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Mar?a Elena Mart?nez's Genealogical Fictions is the first in-depth study of the relationship between the Spanish concept of limpieza de sangre (purity of blood) and colonial Mexico's sistema de castas, a hierarchical system of social classification based primarily on ancestry. Specifically, it explains how this notion surfaced amid socio-religious tensions in early modern Spain, and was initially used against Jewish and Muslim converts to Christianity. It was then transplanted to the Americas, adapted to colonial conditions, and employed to create and reproduce identity categories according to descent. Mart?nez also examines how the state, church, Inquisition, and other institutions in colonial Mexico used the notion of purity of blood over time, arguing that the concept's enduring religious, genealogical, and gendered meanings and the archival practices it promoted came to shape the region's patriotic and racial ideologies.

Lydia Pinkham: The Face That Launched a Thousand Ads

Автор: Danna Sammy R.
Название: Lydia Pinkham: The Face That Launched a Thousand Ads
ISBN: 0810889080 ISBN-13(EAN): 9780810889088
Издательство: Rowman & Littlefield Publishers
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Цена: 18797.00 р.
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Описание: In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterf...


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