Автор: Heller, Steven Название: All-american ads of the 60s ISBN: 3836588595 ISBN-13(EAN): 9783836588591 Издательство: Taschen Рейтинг: Цена: 3985.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsing everything from bourbon to suits in an era known for extremes.
Автор: Heller, Steven Название: All-American ADS of the 80s ISBN: 3836588617 ISBN-13(EAN): 9783836588614 Издательство: Taschen Рейтинг: Цена: 3985.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: The emergence of the digital world signaled a looming change in the advertising industry. Still cash, cocaine, and Calvins were the staples of flagrant consumerism. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one of the most outrageous, flamboyant, and...
Автор: Heimann Jim Название: All-American Ads of the 50s ISBN: 3836551322 ISBN-13(EAN): 9783836551328 Издательство: Taschen Цена: 3985.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: A plethora of 1950s ads covering just about anything the dollar could buy, from Las Vegas vacations to cigarettes as healthy mood enhancers. More than a record of bygone products and campaigns, these colorful ads provide an evocative record of everyday American life when McCarthyism was rife and capitalism was king.
Название: All-American Ads of the 40s ISBN: 3836588587 ISBN-13(EAN): 9783836588584 Издательство: Taschen Рейтинг: Цена: 3985.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: This volume`s engaging overview of advertisements evokes the nostalgic sentimentality of a bygone era, ranging from wartime to prosperity and optimism in American life over the course of the 1940s. The omnipresent advertising campaigns saturated a burgeoning consumerism, from fashion and food to beauty and beverage, and everything in between.
Название: Mid-Century Ads. 40th Ed. ISBN: 3836591472 ISBN-13(EAN): 9783836591478 Издательство: Taschen Рейтинг: Цена: 3321.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.
Автор: Simone Weil Davis Название: Living Up to the Ads: Gender Fictions of the 1920s ISBN: 0822324113 ISBN-13(EAN): 9780822324119 Издательство: Wiley EDC Рейтинг: Цена: 14586.00 р. Наличие на складе: Поставка под заказ.
Описание:
In Living Up to the Ads Simone Weil Davis examines commodity culture’s impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood—the ad man, the female consumer, and the often female advertising model or spokesperson—Davis traces the emergence of the pervasive gendering of American consumerism. Materials from advertising firms—including memos, manuals, meeting minutes, and newsletters—are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing the maverick voices of some of the decade’s most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women. Davis’s methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women’s studies, cultural studies, and early-twentieth-century American history.
Автор: Simone Weil Davis Название: Living Up to the Ads: Gender Fictions of the 1920s ISBN: 0822324466 ISBN-13(EAN): 9780822324461 Издательство: Wiley EDC Рейтинг: Цена: 3773.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In Living Up to the Ads Simone Weil Davis examines commodity culture’s impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood—the ad man, the female consumer, and the often female advertising model or spokesperson—Davis traces the emergence of the pervasive gendering of American consumerism. Materials from advertising firms—including memos, manuals, meeting minutes, and newsletters—are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott Fitzgerald, and Zelda Fitzgerald. Davis engages such books as Babbitt, Quicksand, and Save Me the Waltz in original and imaginative ways, asking each to participate in her discussion of commodity culture, gender, and identity. To illuminate the subjective, day-to-day experiences of 1920s consumerism in the United States, Davis juxtaposes print ads and industry manuals with works of fiction. Capturing the maverick voices of some of the decade’s most influential advertisers and writers, Davis reveals the lines that were drawn between truths and lies, seduction and selling, white and black, and men and women. Davis’s methodology challenges disciplinary borders by employing historical, sociological, and literary practices to discuss the enduring links between commodity culture, gender, and identity construction. Living Up to the Ads will appeal to students and scholars of advertising, American studies, women’s studies, cultural studies, and early-twentieth-century American history.
Описание: Make Amazon ads that work. Learn to monitor, analyze, and optimize. Packed with tips and strategies to improve the quality of your advertising. Updated to reflect the latest Amazon changes in September 2020.
Описание: How to create Madison Avenue advertising on a Main Street budget? This third edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogues, and publicity. This new edition has also been revised and expanded to include advertising over the internet and new desktop publishing techniques. It reveals which sites are worthwhile forums and wt internet tactics work. Hahn presents thorough and engaging information on the best ways to harness technology and to grab attention through a number of venues. In addition, he enlists experts like Tom Davis to speak on Yellow Page advertising; Robert Killian to explain Brand Equity Analysis; and other experts in their respective fields to comment on the best ways to harness technology and to grab attention through a number of venues. Fred E. Hahn (Evanston, IL) is an independent consultant with more than thirty-five years of experience in the advertising business.
Автор: Berger, Arthur Asa, Название: Ads, fads, and consumer culture : ISBN: 1538137801 ISBN-13(EAN): 9781538137802 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 14362.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ads, Fads, and Consumer Culture-now in its sixth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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