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Presidential Campaigns and Presidential Accountability, Michele P. Claibourn


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Автор: Michele P. Claibourn
Название:  Presidential Campaigns and Presidential Accountability
ISBN: 9780252077890
Издательство: Wiley EDC
Классификация:


ISBN-10: 025207789X
Обложка/Формат: Paperback
Страницы: 216
Вес: 0.35 кг.
Дата издания: 2011-01-25
Серия: Democracy, free enterprise, and the rule
Язык: English
Иллюстрации: 26 charts, 19 tables
Размер: 229 x 155 x 14
Читательская аудитория: Professional & vocational
Основная тема: Central government,Elections & referenda,Politics & government, POLITICAL SCIENCE / American Government / Executive Branch,POLITICAL SCIENCE / Political Process / Campaigns & Elections,SOCIAL SCIENCE / Media Studies
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание:
In investigating the presidential campaigns and early administrations of Barack Obama, George W. Bush, and Bill Clinton, Presidential Campaigns and Presidential Accountability shows how campaign promises are realized in government once the victor is established in the Oval Office. To measure correlations between presidential campaigns and policy-making, Michele P. Claibourn closely examines detailed campaign advertising information, survey data about citizens responses to campaigns, processes that create expectations among constituents, and media attention and response to candidates.
 
Disputing the notion that presidents ignore campaign issues upon being elected, Presidential Campaigns and Presidential Accountability contends that candidates raise issues that matter and develop ideas to address these issues based on voter reactions. Conventional disappointment in presidential campaigns stems from a misunderstanding of the role that presidents play in a system of separate institutions sharing power, and Claibourn forces us to think about presidential campaigns in the context of the presidency--what the president realistically can and cannot do. Based on comparisons of the Clinton, Bush, and Obama campaigns and the first years of the subsequent presidential administrations, Claibourn builds a generalized theory of agenda accountability, showing how presidential action is constrained by campaign agendas.



The culture of accountability :

Автор: Pasquino, Gianfranco,
Название: The culture of accountability :
ISBN: 1032319100 ISBN-13(EAN): 9781032319100
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This important book explores the cultural conditions that favour political accountability.

Presidential Power and Accountability: Toward a Presidential Accountability System

Автор: Bruce Buchanan
Название: Presidential Power and Accountability: Toward a Presidential Accountability System
ISBN: 0415536545 ISBN-13(EAN): 9780415536547
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Many analysts now believe that the growth of presidential war power relative to Congress is irreversible. This book was written to contest that view. Its purpose is to identify what would be required to restore presidential war power to constitutional specifications while leaving the president powerful enough to do what is truly necessary in the face of any emergency.

Political Rhetoric, Social Media, and American Presidential Campaigns: Candidates` Use of New Media

Автор: Johnson Janet
Название: Political Rhetoric, Social Media, and American Presidential Campaigns: Candidates` Use of New Media
ISBN: 149854083X ISBN-13(EAN): 9781498540834
Издательство: Bloomsbury
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Цена: 13365.00 р.
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Описание: This book explores how social media influenced presidential campaign rhetoric. Janet Johnson discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.

The Influence of Polls on Television News Coverage of Presidential Campaigns

Автор: Fitzgerald Vincent M.
Название: The Influence of Polls on Television News Coverage of Presidential Campaigns
ISBN: 1498542344 ISBN-13(EAN): 9781498542340
Издательство: Bloomsbury
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Цена: 5495.00 р.
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Описание: This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates` policy positions over that time.

Presidential Power and Accountability

Автор: Buchanan, Bruce
Название: Presidential Power and Accountability
ISBN: 0415536553 ISBN-13(EAN): 9780415536554
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Inside the Bubble: Campaigns, Caucuses, and the Future of the Presidential Nomination Process

Автор: Trish Barbara, Menner William
Название: Inside the Bubble: Campaigns, Caucuses, and the Future of the Presidential Nomination Process
ISBN: 0367429780 ISBN-13(EAN): 9780367429782
Издательство: Taylor&Francis
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Цена: 5358.00 р.
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Описание: Inside the Bubble:Campaigns, Caucuses, and the Future of the Presidential Nomination Process takes an up-close look at the 2020 Iowa caucuses. This book is suited for all students of American government, particularly election, as well as the general audience.

Inside the Bubble: Campaigns, Caucuses, and the Future of the Presidential Nomination Process

Автор: Trish Barbara, Menner William
Название: Inside the Bubble: Campaigns, Caucuses, and the Future of the Presidential Nomination Process
ISBN: 1032039221 ISBN-13(EAN): 9781032039220
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Inside the Bubble:Campaigns, Caucuses, and the Future of the Presidential Nomination Process takes an up-close look at the 2020 Iowa caucuses. This book is suited for all students of American government, particularly election, as well as the general audience.

The American Campaign: U.S. Preisdential Campaigns and the National Vote

Автор: Campbell James E.
Название: The American Campaign: U.S. Preisdential Campaigns and the National Vote
ISBN: 1585446289 ISBN-13(EAN): 9781585446285
Издательство: Неизвестно
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Цена: 2752.00 р.
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Описание: Reporting data and predicting trends through the 2008 campaign, this volume offers James E Campbell`s ""theory of the predictable campaign,"" incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions.

Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television

Автор: Parkin Michael
Название: Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television
ISBN: 0415823366 ISBN-13(EAN): 9780415823364
Издательство: Taylor&Francis
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Цена: 21437.00 р.
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Описание:

Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.  In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate--from long shot primary contender to major party nominee--hitting the talk show circuit at some point during the campaign. 

This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns.  The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations.  The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting.  Talk Show Campaigns shows that this is more than a gimmick--it's a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

Talk Show Campaigns

Автор: Parkin
Название: Talk Show Campaigns
ISBN: 1138125822 ISBN-13(EAN): 9781138125827
Издательство: Taylor&Francis
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Цена: 5970.00 р.
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Описание:

Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.  In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate--from long shot primary contender to major party nominee--hitting the talk show circuit at some point during the campaign. 

This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns.  The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations.  The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting.  Talk Show Campaigns shows that this is more than a gimmick--it's a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

Marketing Revolution in Politics

Автор: Newman BruceI
Название: Marketing Revolution in Politics
ISBN: 144264799X ISBN-13(EAN): 9781442647992
Издательство: Mare Nostrum (Eurospan)
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Цена: 5511.00 р.
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Описание: In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.

Presidential Campaigns in Latin America

Автор: Boas
Название: Presidential Campaigns in Latin America
ISBN: 1107131146 ISBN-13(EAN): 9781107131149
Издательство: Cambridge Academ
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Цена: 14256.00 р.
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Описание: Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.


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