Presidential Campaigns and Presidential Accountability, Michele P. Claibourn
Автор: Pasquino, Gianfranco, Название: The culture of accountability : ISBN: 1032319100 ISBN-13(EAN): 9781032319100 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This important book explores the cultural conditions that favour political accountability.
Описание: The author combines rhetoric analysis, policy analysis, and policy history to illuminate the dynamic nature of the way American presidents have imagined the moral and social bonds of the American people and their exhortations for governance and policy to reflect and honor these bonds and obligations.
Описание: This work attempts to understand the chaotic and enigmatic presidency of Donald Trump through Neustadt`s iconic work on presidential power and bargaining. It argues he defies expectation due to new political realities such as party polarization, a transformed media, and the administrative presidency.
Автор: Michele P. Claibourn Название: Presidential Campaigns and Presidential Accountability ISBN: 025207789X ISBN-13(EAN): 9780252077890 Издательство: Wiley EDC Рейтинг: Цена: 3259.00 р. Наличие на складе: Поставка под заказ.
Описание:
In investigating the presidential campaigns and early administrations of Barack Obama, George W. Bush, and Bill Clinton, Presidential Campaigns and Presidential Accountability shows how campaign promises are realized in government once the victor is established in the Oval Office. To measure correlations between presidential campaigns and policy-making, Michele P. Claibourn closely examines detailed campaign advertising information, survey data about citizen's responses to campaigns, processes that create expectations among constituents, and media attention and response to candidates.
Disputing the notion that presidents ignore campaign issues upon being elected, Presidential Campaigns and Presidential Accountability contends that candidates raise issues that matter and develop ideas to address these issues based on voter reactions. Conventional disappointment in presidential campaigns stems from a misunderstanding of the role that presidents play in a system of separate institutions sharing power, and Claibourn forces us to think about presidential campaigns in the context of the presidency--what the president realistically can and cannot do. Based on comparisons of the Clinton, Bush, and Obama campaigns and the first years of the subsequent presidential administrations, Claibourn builds a generalized theory of agenda accountability, showing how presidential action is constrained by campaign agendas.
Автор: Newman BruceI Название: Marketing Revolution in Politics ISBN: 144264799X ISBN-13(EAN): 9781442647992 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.
Автор: Buchanan, Bruce Название: Presidential Power and Accountability ISBN: 0415536553 ISBN-13(EAN): 9780415536554 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many analysts now believe that the growth of presidential war power relative to Congress is irreversible. This book was written to contest that view. Its purpose is to identify what would be required to restore presidential war power to constitutional specifications while leaving the president powerful enough to do what is truly necessary in the face of any emergency.
Описание: This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates` policy positions over that time.
Описание: This book explores how social media influenced presidential campaign rhetoric. Janet Johnson discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.
Описание: Inside the Bubble:Campaigns, Caucuses, and the Future of the Presidential Nomination Process takes an up-close look at the 2020 Iowa caucuses. This book is suited for all students of American government, particularly election, as well as the general audience.
Описание: Inside the Bubble:Campaigns, Caucuses, and the Future of the Presidential Nomination Process takes an up-close look at the 2020 Iowa caucuses. This book is suited for all students of American government, particularly election, as well as the general audience.
Описание: Reporting data and predicting trends through the 2008 campaign, this volume offers James E Campbell`s ""theory of the predictable campaign,"" incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions.
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