Описание: Award-winning food journalist Rachel Wharton lends her editorial expertise to this light-hearted exploration of everything food that bursts with little-known facts and delightful drawings. Everyday diners and seasoned foodies alike are sure to eat it up.
Автор: Cindy Ott Название: Pumpkin: The Curious History of an American Icon ISBN: 029599195X ISBN-13(EAN): 9780295991955 Издательство: Wiley EDC Рейтинг: Цена: 16130.00 р. Наличие на складе: Поставка под заказ.
Описание:
Why do so many Americans drive for miles each autumn to buy a vegetable that they are unlikely to eat? While most people around the world eat pumpkin throughout the year, North Americans reserve it for holiday pies and other desserts that celebrate the harvest season and the rural past. They decorate their houses with pumpkins every autumn and welcome Halloween trick-or-treaters with elaborately carved jack-o'-lanterns. Towns hold annual pumpkin festivals featuring giant pumpkins and carving contests, even though few have any historic ties to the crop.
In this fascinating cultural and natural history, Cindy Ott tells the story of the pumpkin. Beginning with the myth of the first Thanksgiving, she shows how Americans have used the pumpkin to fulfull their desire to maintain connections to nature and to the family farm of lore, and, ironically, how small farms and rural communities have been revitalized in the process. And while the pumpkin has inspired American myths and traditions, the pumpkin itself has changed because of the ways people have perceived, valued, and used it. Pumpkin is a smart and lively study of the deep meanings hidden in common things and their power to make profound changes in the world around us.
Описание: Out of curiosity comes everything-Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine , exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.
Автор: Arnold, Ken Название: Cabinets for the Curious ISBN: 075460506X ISBN-13(EAN): 9780754605065 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Нет в наличии.
Автор: Shvarts, Shifra (professor Emerita Within The Faculty Of Health Sciences, Professor Emerita Within The Faculty Of Health Sciences, Ben-gurion Universi Название: Very short introductions for curious young minds: the invisible world of germs ISBN: 0197607187 ISBN-13(EAN): 9780197607183 Издательство: Oxford Academ Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written in a lively and compelling style, this book explains the hidden relationship between Judaism and the world of infectious disease. It combines history, medicine, science, and religion and gives us a new appreciation of how Jews and Judaism have been deeply shaped by plagues and pandemics, from ancient times up to the present.
Автор: Hoffman Miriam Название: Curious Rabbinic Tales: The Shortest Tall Stories ISBN: 099933655X ISBN-13(EAN): 9780999336557 Издательство: Неизвестно Рейтинг: Цена: 1470.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Folktales belong to the earliest folk literature, likely predating Jewish sources. Once they were adapted into the Jewish setting, they were integrated into our own mythology. Folktales were told as parables with a moral undercurrent to expose human frailty and strength, vanity and heroism. Anything that wasn't said openly was disguised as a parable or a folktale.
The Jewish folktale encompasses wit and wisdom, evil and goodness, breaking down established norms, unmasking foolish pride, and fighting against injustice. The tales, legends, parables, and folktales in this book tell of miracles, heroism, cowardice and above all, the poor folk and the wealthy ones. In short, they are our most treasured legacy.
"This book is... a romantic history of romantic collecting. It takes seriously, and by necessity shares, the tendency of romantic histories to dwell upon their own fragmentariness, on the impossibility of capturing an intact history.... It traces the particular ways in which objects stepped into the lives of romantic collectors, and also the ways in which the objects moved on."—from the IntroductionIn the late eighteenth and early nineteenth centuries, the activity of collecting became democratized and popularized, allowing all kinds of people to become caught up in the collecting obsessions of the period: birds, books, Napoleonic relics, botanical specimens, Egyptiana, and fossils. Judith Pascoe invites readers to contemplate the ongoing allure of romantic collections. Pascoe maintains that romanticism as a literary movement played a crucial supporting role in varied attempts by collectors of this era to fashion identities for themselves through collecting. She links the collecting craze during the period with the subsequent fetishization of romantic poets and their possessions, revealing the extent to which an ongoing fascination with material objects—with Keats's hair and Shelley's guitar, for example—helped to produce an enduring image of these poets as spiritual emissaries of a less materialistic age. In language both witty and idiosyncratic, Pascoe makes the case that the romantic period stands out as a distinct moment in collecting history, a transition between the flourishing of the Renaissance wonder cabinet and the rise of the Victorian museum.
César E. Chávez came to Oxnard, California, in 1958, twenty years after he lived briefly in the city as a child with his migrant farmworker family during the Great Depression. This time Chávez returned as the organizer of the Community Service Organization to support the unionization campaign of the United Packinghouse Workers of America. Together the two groups challenged the agricultural industry’s use of braceros (imported contract laborers) that displaced resident farmworkers.
The Mexican and Mexican American populations in Oxnard were involved in cultural struggles and negotiations long before Chávez led them in marches and active protests. Curious Unions explores the ways in which the Mexican community forged intriguing partnerships with other ethnic groups within Oxnard in the first half of the twentieth century and the resulting economic exchanges, cultural practices, and labor and community activism. Frank P. Barajas examines how the Oxnard ethnic Mexican population exercised its agency in alliance with other groups and organizations to meet their needs before large-scale protests and labor unions were engaged. Curious Unions charts how the cultural negotiations that took place in the Oxnard ethnic Mexican community helped shape and empower farm labor organizing.
Автор: Peter Machan, Machan Название: Loxley ISBN: 1913962490 ISBN-13(EAN): 9781913962494 Издательство: Неизвестно Рейтинг: Цена: 1911.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Krznaric, Roman Название: Wonderbox ISBN: 1846683947 ISBN-13(EAN): 9781846683947 Издательство: Profile Рейтинг: Цена: 1365.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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