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Consumer culture theory, 


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Цена: 6334.00р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
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При оформлении заказа до: 2025-08-04
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Название:  Consumer culture theory
ISBN: 9781529609257
Издательство: Sage Publications
Классификация:

ISBN-10: 1529609259
Обложка/Формат: Paperback
Страницы: 392
Вес: 0.67 кг.
Дата издания: 27.09.2023
Язык: English
Издание: 2 revised edition
Размер: 170 x 242 x 25
Ключевые слова: Behavioural economics,Sales & marketing
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Поставляется из: Англии
Описание:

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS*

Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture.

This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts.

Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications.

Eric J. Arnould is Emeritus Professor of Marketing at the Aalto University Business School, Finland.

Craig J. Thompson is the Churchill-Bascom Professor of Marketing at the University of Wisconsin-Madison, USA.

David Crockett is Professor of Marketing at the University of Illinois Chicago, USA.

Michelle F. Weinberger is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Illinois, USA.




      Старое издание
Consumer Culture Theory

Автор: Arnould Eric J.
Название: Consumer Culture Theory
ISBN: 1526420724 ISBN-13(EAN): 9781526420725
Издательство: Sage Publications
Цена: 6334.00 р.
Наличие на складе: Поставка под заказ.
Описание: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.


Social Media Analytics in Predicting Consumer Behavior

Автор: Sumer, Selay Ilgaz
Название: Social Media Analytics in Predicting Consumer Behavior
ISBN: 1032059907 ISBN-13(EAN): 9781032059907
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Understanding the importance of social media analytics. Comprehending the role of social media analytics in predicting consumer behavior. Understanding the importance of using social media in strategic marketing plans.

Tourism Marketing: In the Age of the Consumer

Автор: Alastair Morrison, Ulrike Gretzel
Название: Tourism Marketing: In the Age of the Consumer
ISBN: 0415726360 ISBN-13(EAN): 9780415726368
Издательство: Taylor&Francis
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Цена: 7195.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.

Consumer Happiness: Multiple Perspectives

Автор: Dutta Tanusree, Mandal Manas Kumar
Название: Consumer Happiness: Multiple Perspectives
ISBN: 9813363738 ISBN-13(EAN): 9789813363731
Издательство: Springer
Цена: 25155.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.

Quantitative Research Methods in Consumer Psychology

Название: Quantitative Research Methods in Consumer Psychology
ISBN: 1138182699 ISBN-13(EAN): 9781138182691
Издательство: Taylor&Francis
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Цена: 19906.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

Marketing and Mobile Financial Services

Название: Marketing and Mobile Financial Services
ISBN: 081538694X ISBN-13(EAN): 9780815386940
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

Experiential Marketing

Автор: Batat
Название: Experiential Marketing
ISBN: 1138293156 ISBN-13(EAN): 9781138293151
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

Popular culture and social change

Автор: Motion
Название: Popular culture and social change
ISBN: 1138702803 ISBN-13(EAN): 9781138702806
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With the growth in sociocultural perspectives on PR, and the changing contemporary culture in which it plays a significant role, this book will be valued by all public relations scholars interested in pop culture, participatory culture, media representations, and critical perspectives on the industry.

Predicting trends and building strategies for consumer engagement in retail environments /

Автор: Giuseppe Granata
Название: Predicting trends and building strategies for consumer engagement in retail environments /
ISBN: 1522578560 ISBN-13(EAN): 9781522578567
Издательство: Mare Nostrum (Eurospan)
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Цена: 35897.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Автор: Hartley Kate
Название: Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
ISBN: 0749486503 ISBN-13(EAN): 9780749486501
Издательство: Неизвестно
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Цена: 8401.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.

Researching Marketing Decisions

Название: Researching Marketing Decisions
ISBN: 1138061921 ISBN-13(EAN): 9781138061927
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.

Sales Presentations for Dummies

Автор: Consumer Dummies
Название: Sales Presentations for Dummies
ISBN: 1119104025 ISBN-13(EAN): 9781119104025
Издательство: Wiley
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Цена: 2850.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that`s constantly bombarding them with sales pitches.

Handbook of Research Methods in Consumer Psychology

Автор: Frank R. Kardes (Editor)
Название: Handbook of Research Methods in Consumer Psychology
ISBN: 0815352980 ISBN-13(EAN): 9780815352983
Издательство: Taylor&Francis
Рейтинг:
Цена: 15312.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.


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