Consumer behaviour and analytics, Smith, Andrew (nottingham University Business School, Uk)
Старое издание
Автор: Smith, Andrew (nottingham University Business School Uk) Название: Consumer behaviour and analytics ISBN: 113859265X ISBN-13(EAN): 9781138592650 Издательство: Taylor&Francis Цена: 6123.00 р. Наличие на складе: Поставка под заказ. Описание: This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
Автор: Sumer, Selay Ilgaz Название: Social Media Analytics in Predicting Consumer Behavior ISBN: 1032059907 ISBN-13(EAN): 9781032059907 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding the importance of social media analytics. Comprehending the role of social media analytics in predicting consumer behavior. Understanding the importance of using social media in strategic marketing plans.
Автор: Andrew Smith Название: Consumer Behaviour and Analytics ISBN: 1032388374 ISBN-13(EAN): 9781032388373 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Smith, Andrew Название: Consumer Behaviour and Analytics ISBN: 1138592641 ISBN-13(EAN): 9781138592643 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Поставка под заказ.
Описание: This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
Автор: Smith, Andrew (nottingham University Business School Uk) Название: Consumer behaviour and analytics ISBN: 113859265X ISBN-13(EAN): 9781138592650 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Поставка под заказ.
Описание: This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
Автор: Dickey, Birdsall, Larkin & Sik K Название: Supernumerary Intelligence ISBN: 1623968291 ISBN-13(EAN): 9781623968298 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7623.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Much of our life is consumed looking for quantitative relationships. For example, How much more sleep do I need at night to make me feel better? How many calories do I need to eliminate to lose weight? How much larger does my budget on the job need to be for me to be more effective? All these quantitative questions are preceded, and depend on, qualitative questions. For example, before I decide how much extra sleep I need at night, I need to determine if extra sleep will actually make me feel better. In another example, I need to determine if a larger budget will make me more effective on the job, before I think about how much more money I will need. What elements influence job performance, and how do they interact? We spend much of our life trying to find answers to such quantitative and qualitative questions. We are, then, in search of a kind of intelligence that includes numbers but is also above and beyond them. We call it “supernumerary” intelligence (SI).To aid our quest for SI, we use Quantitative CyberQuest (QCQ) and the Public Administration Genome Project (PAGP) as useful tools. QCQ is a philosophy as well as an analytic tool that helps in exploring the supernumerary. QCQ is particularly wellsuited for sorting out variables as well as their interrelations. It involves a combination of statistics, systems analysis, research methodology, qualitative research, and artificial intelligence. QCQ also provides a relatively easy to understand but still powerful set of tools and guidancemechanisms to pilot (the “Cyber” part) users in their “Quest” for supernumerary relationships.
Автор: Dickey, Birdsall, Larkin & Sik K Название: Supernumerary Intelligence ISBN: 1623968305 ISBN-13(EAN): 9781623968304 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14137.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Much of our life is consumed looking for quantitative relationships. For example, How much more sleep do I need at night to make me feel better? How many calories do I need to eliminate to lose weight? How much larger does my budget on the job need to be for me to be more effective? All these quantitative questions are preceded, and depend on, qualitative questions. For example, before I decide how much extra sleep I need at night, I need to determine if extra sleep will actually make me feel better. In another example, I need to determine if a larger budget will make me more effective on the job, before I think about how much more money I will need. What elements influence job performance, and how do they interact? We spend much of our life trying to find answers to such quantitative and qualitative questions. We are, then, in search of a kind of intelligence that includes numbers but is also above and beyond them. We call it “supernumerary” intelligence (SI).To aid our quest for SI, we use Quantitative CyberQuest (QCQ) and the Public Administration Genome Project (PAGP) as useful tools. QCQ is a philosophy as well as an analytic tool that helps in exploring the supernumerary. QCQ is particularly wellsuited for sorting out variables as well as their interrelations. It involves a combination of statistics, systems analysis, research methodology, qualitative research, and artificial intelligence. QCQ also provides a relatively easy to understand but still powerful set of tools and guidancemechanisms to pilot (the “Cyber” part) users in their “Quest” for supernumerary relationships.
Автор: Foxall, Gordon Название: Addiction as Consumer Choice ISBN: 0367339021 ISBN-13(EAN): 9780367339029 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion.
Автор: ?lvarez del Blanco, Roberto M. Название: Brand Beauty Unleashed ISBN: 036711240X ISBN-13(EAN): 9780367112400 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
Описание: This accessible guide will tell you everything you need to know about parenting a child with a hidden condition, such as autism, dyspraxia, ADHD or bipolar, whether or not a formal diagnosis has been received. With information on various conditions and diagnoses, it includes candid advice and strategies from parents as well as young adults who grew up with a hidden condition themselves.
Автор: Beyza Oba, Zeynep Ozsoy Название: Food Politics, Activism and Alternative Consumer Cooperatives ISBN: 1529220033 ISBN-13(EAN): 9781529220032 Издательство: Marston Book Services Рейтинг: Цена: 17026.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Following the global financial crisis of 2008, there has been a significant interest amongst scholars and activists in alternative forms of organization which operate according to a non-capitalist logic, including the Alternative Consumer Cooperatives (ACCs).Using the example of Turkey, where neoliberal economics combined with authoritarian politics formed conditions that have profound social and economic consequences, this book investigates ACCs as spaces for prefigurative food politics. Offering a novel perspective on alternative forms of organizing, this book challenges the easy assumptions of what it means to be a scholar working on activism in the Global North and shows how, through the foundational values of solidarity, reciprocity and responsibility, it is possible to create new and imaginative forms of politics and activism.
Автор: Various Название: Routledge Library Editions: Consumer Behaviour ISBN: 1138792764 ISBN-13(EAN): 9781138792760 Издательство: Taylor&Francis Рейтинг: Цена: 56654.00 р. Наличие на складе: Поставка под заказ.
Автор: Henderson Fred Название: Capitalism and the Consumer (Rle Consumer Behaviour) ISBN: 1138832774 ISBN-13(EAN): 9781138832770 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.
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