Brand Beauty Unleashed, ?lvarez del Blanco, Roberto M.
Автор: ?lvarez del Blanco, Roberto M. Название: Brand Beauty Unleashed ISBN: 0367112418 ISBN-13(EAN): 9780367112417 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
Автор: Van Tilborgh Martijn Название: Unleashed: How to Turn Your Message Into Impact! ISBN: 1950718190 ISBN-13(EAN): 9781950718191 Издательство: Неизвестно Рейтинг: Цена: 4148.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
When God gives you a message it needs to be heard.
What if I told you that, by applying some simple strategies, your message could reach more people, more effectively, while making a bigger impact--an impact, not only on others, but also on you?
The tragedy is that many Christian leaders and influencers are thinking two-dimensionally about their message. They either preach it, or in some cases, they write a book around it, cutting their audience short, and also themselves.
People consume content multiple ways. They read, they listen, they watch, they attend and they participate. By utilizing different vehicles that facilitate information consumption, we can innovate the way we package our message and bring it to market. Not only will we reach more people, we will also position ourselves to generate tremendous streams of income.
The principles, concepts and strategies that are outlined in this book have helped me to personally:
- Generate $500K in 40 days from an idea that wasn't yet an actual product.
- Build a niche database of over 100K leads in less than 3 months.
- Build the largest children's pastors conference in the country in less than one year.
- Produce half a million dollars in revenue by giving away 4,500 books.
- Create $30K in sales, in less than 10 days, by selling a $9 product.
- Generate $100K in 5 minutes of a webinar (and double that in the 24 hours. ...and much, much more
This is not an illusion. This stuff is real Let's open up our minds, and let's jump in.
Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke Название: Power Brands: Measuring, Making, and Managing Brand Success ISBN: 3527507817 ISBN-13(EAN): 9783527507818 Издательство: Wiley Рейтинг: Цена: 5536.00 р. Наличие на складе: Поставка под заказ.
Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.
Описание: Welcome to a brand-new way of thinking about branding."The Physics of Brand" is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, "The Physics of Brand" is your new textbook on brand theory.
Автор: Taylor Angela Название: The Beauty and Vanity of Denial ISBN: 097253377X ISBN-13(EAN): 9780972533775 Издательство: Неизвестно Рейтинг: Цена: 3443.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: More often than not, it seems easier for other people to examine our lives; however, when we decide to examine our own lives and are truthful, we can discover how the stories of denial have been controlling our thoughts, attitudes, and behaviors. This insight can be a path to self-discovery, liberation, and fulfillment. The denials that cause negative situations and circumstances culminating in "our life" can lead to the land of anxiety, depression, and more. Living in denial can keep us from preparing for, or even seeing, opportunities available to us. Our denial stories can keep us in limbo, unable to progress beyond where we are. Nevertheless, you don't have to be a permanent resident. Within these pages your relationship with denial will become clear, assisting you on your journey out of denial; still, you cannot knowingly or unknowingly allow denial to become your place of residence. In your hands are the keys for traversing and eliminating the fear and pain that come as byproducts from living in denial. Uncover your denial stories and discover the opportunities that are available to you.
Автор: Clare Harris Название: The Fundamentals of Digital Fashion Marketing ISBN: 1474220851 ISBN-13(EAN): 9781474220859 Издательство: Bloomsbury Academic Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Описание: The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
Автор: Beverland, Michael B. Название: Brand management ISBN: 1473951984 ISBN-13(EAN): 9781473951983 Издательство: Sage Publications Рейтинг: Цена: 7285.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.
Автор: Campbell Crismarie, Clarke Susan Название: The Beauty of Conflict for Couples ISBN: 1642500984 ISBN-13(EAN): 9781642500981 Издательство: Неизвестно Рейтинг: Цена: 2344.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Authors CrisMarie Campbell and Susan Clarke bring over twenty years of experience in family/marriage counseling and relationship coaching to The Beauty of Conflict for Couples. This book will show you how to communicate more effectively, solve problems as a team, and create more passion, intimacy, and connection in your relationship.
Автор: Steenkamp, Jan-benedict Название: Global brand strategy ISBN: 1349956996 ISBN-13(EAN): 9781349956999 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Автор: Wilson Ozuem, Yllka Azemi Название: Digital Marketing Strategies for Fashion and Luxury Brands ISBN: 1522526978 ISBN-13(EAN): 9781522526971 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30631.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
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