Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Brand psychology, Busche, Laura


Варианты приобретения
Цена: 5664.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: Есть  Склад Америка: Есть  
При оформлении заказа до: 2025-09-03
Ориентировочная дата поставки: начало Ноября

Добавить в корзину
в Мои желания

Автор: Busche, Laura
Название:  Brand psychology
ISBN: 9781032373720
Издательство: Taylor&Francis
Классификация:







ISBN-10: 1032373725
Обложка/Формат: Paperback
Страницы: 384
Вес: 0.45 кг.
Дата издания: 17.11.2023
Иллюстрации: 36 tables, black and white; 6 line drawings, color; 55 line drawings, black and white; 7 halftones, color; 3 halftones, black and white; 13 illustrations, color; 58 illustrations, black and white
Размер: 154 x 234 x 29
Подзаголовок: The art and science of building strong brands
Рейтинг:
Поставляется из: Европейский союз
Описание: Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, social learning and persuasion, identity design, and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools including infographics, worksheets, and timelines. Ultimately, it serves as a tool to bridge the gap between scientists and entrepreneurs, offering clear, research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to:Develop memorable brands that resonate with their target audienceCreate powerful brand stories, archetypes, and strategies for growthNavigate brand management with mindful communication and active shaping of associationsContaining cutting-edge brand-building tools, this book is a must-read for students and practitioners in brand management, marketing, design management, graphic design, business, advertising, and related spaces that aim to craft an identity that turns heads and hearts.
Дополнительное описание: IntroductionChapter 1: Welcome to the world of brandingChapter 2: Defining "Brand"Chapter 3: Brand equity & managementSection 1 Introduction: StoryChapter 4: Brand StoryChapter 5: Self-brand identificationChapter 6: Research, segmentation, and persona



Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Автор: Allen Frederick
Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
ISBN: 1504019857 ISBN-13(EAN): 9781504019859
Издательство: Неизвестно
Цена: 3447.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.

Instagram Marketing Blueprint 2021: The Practical Guide & Secrets For Gaining Followers. Becoming An Influencer, Building A Personal Brand & Business

Автор: Business Guides Brandon`s
Название: Instagram Marketing Blueprint 2021: The Practical Guide & Secrets For Gaining Followers. Becoming An Influencer, Building A Personal Brand & Business
ISBN: 1801340056 ISBN-13(EAN): 9781801340052
Издательство: Неизвестно
Рейтинг:
Цена: 2341.00 р.
Наличие на складе: Нет в наличии.

Описание:

Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactics

Do you want 1000's of Relevant Instagram Followers? Do you want to discover how to turn these Followers into long-term paying customers? Do you want to discover how to get 'Your Tribe' asking you to sell to them? (Yes, it's possible )

While having thousands of followers and likes can be great for your Ego, what use are they if they aren't related to your niche, and more importantly will NEVER become your customers.

Being Successful on Social Media is all about to turning your followers into paying customers, and then having these customers come back again and again, until they literally ask you to release more products

Whether you're looking to grow your business, build a personal brand or rapidly grow niche Instagram accounts, this practical blueprint will show you exactly how to go from 0 followers, to engaged & relevant followers in no time.

Instagram is currently a wide open playground that the majority of businesses just aren't capitalizing on....But you have the opportunity to be different.

P.S. Instagram have recently updated a LOT of their platform, therefore, it's more important than ever to get the up to date information you and your business need to crush Instagram marketing like never before

Here's a preview of what's inside...

  • Exactly How to Monetize Your Instagram to Earn $1000's EVERY single month (This Works For BOTH Businesses & Personal Brands)
  • How to Optimize Every Aspect Of Your Instagram Profile to Skyrocket it's Growth (Including 5 Simple Tricks You Need To Know For 2021)
  • 3 Simple, Yet Incredibly Effective, Ways to Ethically Profit From Your Raving Followers & Fans
  • 10 Essential Tips to Drastically Increase Your Engagement (Essential If You Want To Monetize Your Account...)
  • Why Knowing Your Exact Niche Is CRUCIAL & 3 Successful Example Accounts In Very Targeted Niches
  • The Secrets To Leveraging The Instagram Algorithm & Features To Grow Your Brand & Business
  • 5 Tips For Unlimited Inspiration & Ideas For Creating Original & Engagement Friendly Content That Your Followers LOVE
  • How To Make $100's EVERY DAY Even if You Have ZERO Products or Services to Sell
  • The Truth On Whether You Should Hire A Social Media Manager Or Agency & 3 Pros & Cons To Both Sides
  • The Easy to Follow Step by Step Blueprint to Paid Instagram Advertising to Blow Up Your Account & Promote Your Products / Service
  • The BEST Strategy for Marketing Your New Products/ Services as Soon as They are Released
  • How This 1 Tip Could MASSIVELY Increase Trust & Engagement Between You and Your Followers

And that barely even begins to scratch the surface

Even if you've never even heard of Instagram marketing before, even if you've never opened your own Instagram account & even if you've never heard of 'Influencers' or 'Personal Brands' this book outlines exactly how you can utilize the untapped market of Instagram to rapidly grow your businesses (or Personal Brand) in 2021.

So, If You Want The Practical Blueprint To All But Guaranteed Instagram Success In 2021, Then Scroll Up And Buy This Book Today.

Building Distinctive Brand Assets

Автор: Romaniuk Jenni
Название: Building Distinctive Brand Assets
ISBN: 0190311509 ISBN-13(EAN): 9780190311506
Издательство: Oxford Academ
Рейтинг:
Цена: 3800.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

Sports Sponsorship and Brand Development

Автор: M. Beck-Burridge; J. Walton
Название: Sports Sponsorship and Brand Development
ISBN: 0333925408 ISBN-13(EAN): 9780333925409
Издательство: Springer
Рейтинг:
Цена: 9083.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

60-Minute Brand Strategist

Автор: Mootee Idris
Название: 60-Minute Brand Strategist
ISBN: 1118625161 ISBN-13(EAN): 9781118625163
Издательство: Wiley
Рейтинг:
Цена: 3958.00 р.
Наличие на складе: Поставка под заказ.

Описание: Showing you how to engage today`s increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

Автор: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Название: Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
ISBN: 1522551433 ISBN-13(EAN): 9781522551430
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 21206.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Brand Is Destiny: The Ultimate Bottom Line

Автор: Rudov Marc H.
Название: Brand Is Destiny: The Ultimate Bottom Line
ISBN: 0974501743 ISBN-13(EAN): 9780974501741
Издательство: Неизвестно
Рейтинг:
Цена: 3442.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

  • Sears went from leader to loser
  • IBM's revenues shrank 19 quarters in a row
  • Apple's new spaceship HQ will kill its brand
  • Unions impede the success of value-based healthcare
  • Political correctness is a brand-killer
  • Beauty is not in the eye of the beholder
  • Trump almost lost the election
  • Super Bowl advertising is a total waste of money
  • Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

The Human Centered Brand: A Practical Guide to Being Yourself in Business

Автор: Dunato Nela
Название: The Human Centered Brand: A Practical Guide to Being Yourself in Business
ISBN: 9534817112 ISBN-13(EAN): 9789534817117
Издательство: Неизвестно
Цена: 3678.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Promote your business with clarity, ease, and authenticity.

The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience.

If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand.

Read this book to learn:

  • Why conventional branding approaches don't work for service based businesses.

  • How to identify your core values and use them in your business and marketing decisions.

  • Different ways you can make your business unique among all the competition.

  • How to express yourself verbally through your website, emails, articles, videos, talks, podcasts...

  • What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are.

  • How to craft an effective tagline.

  • What are the most important elements of a visual brand identity, and how to use them to design your own brand.

  • How to craft an exceptional client experience and impress your clients with your professionalism.

  • How your brand relates to your business model, pricing, company culture, fashion style, and social impact.

Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own.

Learn more at humancenteredbrand.com

Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business

Автор: Liddell Nick, Buchanan Richard
Название: Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your Business
ISBN: 0749498498 ISBN-13(EAN): 9780749498498
Издательство: Неизвестно
Рейтинг:
Цена: 26186.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Discover and benefit from 25 unconventional solutions to business challenges from pioneering thinkers at global organizations and brands, including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox.

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Автор: Elena Veselinova, Marija Gogova Samonikov
Название: Building Brand Equity and Consumer Trust Through Radical Transparency Practices
ISBN: 1522524177 ISBN-13(EAN): 9781522524175
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 32848.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customersÕ loyalty.Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.Topics CoveredThe many academic areas covered in this publication include, but are not limited to:Brand AwarenessCorporate governanceEmployee EngagementProduct InnovationRisk ManagementSupply Chain ManagementWorkforce Quality

Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Автор: Minsky Laurence, Geva Ilan
Название: Global Brand Management: A Guide to Developing, Building & Managing an International Brand
ISBN: 1789660408 ISBN-13(EAN): 9781789660401
Издательство: Wiley
Рейтинг:
Цена: 24869.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Hone your understanding of international brand management with this textbook, showcasing why it`s critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

Автор: Joseph Jim
Название: The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
ISBN: 0814437591 ISBN-13(EAN): 9780814437599
Издательство: McGraw-Hill
Цена: 2488.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the "experience effect," and in this book he shows how any business can create one for its brand. Filled with practical advice and real-life examples, The Experience Effect shows readers how to: Understand their brand's target audience - Conduct more effective market research - Connect with customers on an emotional level - Establish appropriate and engaging customer touchpoints - Link digital and nondigital media - Perform a gap analysis of their brand's marketing - And more Whatever the business, whatever the size, The Experience Effect will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия