Learning from the past, present, and future to drive profits to new levels, Sproull, Bob
Автор: Czinkota Michael R., Kotabe Masaaki, Vrontis Demetris Название: Marketing Management: Past, Present and Future ISBN: 3030669157 ISBN-13(EAN): 9783030669157 Издательство: Springer Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Chapter 1: An Overview of Marketing.- Chapter 2: Marketing Planning.- Chapter 3: Understanding the Market Environment and the Competition.- Chapter 4: Understanding the Buyer.- Chapter 5: Marketing Research and Information.- Chapter 6: Estimating the Market Demand.- Chapter 7: Market Segmentation, Positioning, and Branding.- Chapter 8: Product and Service Decisions.- Chapter 9: New Products.- Chapter 10: Pricing Decisions.- Chapter 11: Distribution and Supply Chain Management.- Chapter 12: Designing Effective Promotion and Advertising Strategies.- Chapter 13: Direct Marketing, Sales Promotion, and Public Relations.- Chapter 14: Selling and Sales Management.- Chapter 15: The Future of Marketing.- Case 1: Yo Man, It's Yao Ming.- Case 2: BMW Marketing Innovation.- Case 3: It Is Not on the Shelf! Is It? - How Marketing Myopia Occurs.- Case 4: Citibank N.A. in Japan.- Case 5: Gap Inc.- Case 6: The Value-Breeding Bond Network of Hawthorn: A Relationship Marketing Context in a Business-to-Business Setting.- Case 7: Marketing and the Environment: Tuna versus Dolphins.- Case 8: The Embryonic Phase of Spectrum Color.- Case 9: Implications of the Ancient Business Concepts for Contemporary Markets: Background and a Case Example.- Case 10: Will Natural Diamonds Remain Forever.- Case 11: Does Mattel Sell Dolls or Dreams.- Case 12: The Changing Global Context: A Philosophical Approach to Deal with the Embryonic Market Environment.- Glossary.- Company Index.- Name Index.- Subject Index.
Автор: S. V. Gupta Название: Units of Measurement ISBN: 3642261531 ISBN-13(EAN): 9783642261534 Издательство: Springer Рейтинг: Цена: 16977.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides comprehensive coverage of the units in physics and engineering and the international system of units. It serves as a useful reference to researchers and engineers.
Описание: This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Описание: Recovering this forgotten past provides deeper roots and greater traction to advance sustainable management in our own times.This book charts a history of sustainable management from premodern times, through the birth of management science as an offshoot of the conservation movement, to the present day.
Автор: Kulwant S. Pawar; Helen Rogers; Andrew Potter; Moh Название: Developments in Logistics and Supply Chain Management ISBN: 1137541237 ISBN-13(EAN): 9781137541239 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Containing the most influential papers from the International Symposium on Logistics, Developments in Logistics and Supply Chain Management demonstrates the evolution in logistics and supply chain management since the 1990s.
Автор: Robert L. Wernli; Roger Chapman Название: ROV `86: Remotely Operated Vehicles ISBN: 9401083673 ISBN-13(EAN): 9789401083676 Издательство: Springer Рейтинг: Цена: 23508.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Proceedings of the ROV `86 Conference organised by the Marine Technology Society, the Society for Underwater Technology and the Association of Offshore Diving Contractors, and held in Aberdeen, UK, June 24-26, 1986
Описание: Going Lean sets aside the notion that efficient operations and powerful innovations are only possible when business is steady and demand is growing. Instead, companies must learn that sudden shifts or unpredictable conditions need not undermine their results. Led by a new breed of companies -Toyota, Wal-Mart, and Southwest Airlines--a powerful, yet unexpected mindset is reshaping the rules for business competitiveness. By using Lean Dynamics (TM)--based on the now-famous Toyota Production System--companies everywhere can thrive in virtually any environment. In Going Lean, readers will learn how to: - become broadly effective in creating and sustaining value - set a critical foundation for achieving sustained excellence - identify sources of lag and create robust value streams that thrive in today's dynamic conditions - describe the underlying techniques to maintain steady and predictable flow - create a system based on "pull," or external demand that consistently introduces new innovation even during severe downturns - strive for perfection - deliver industry-leading returns
Автор: D. Brown Название: America`s Culture of Professionalism ISBN: 1349465224 ISBN-13(EAN): 9781349465224 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: America`s Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other.
Автор: Robert W. Boyd; Svetlana G. Lukishova; Y. R. Shen Название: Self-focusing: Past and Present ISBN: 1441921818 ISBN-13(EAN): 9781441921819 Издательство: Springer Рейтинг: Цена: 22201.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Self-focusing has been an area of scientific investigation for nearly 50 years. This book covers the topic comprehensively, reviewing both theoretical and experimental investigations. It will be of interest to those working with lasers and their applications.
Описание: For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future.
Автор: Blincoe, Mark E. Shoup, John R. Название: History and leadership ISBN: 0367569787 ISBN-13(EAN): 9780367569785 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: History and Leadership: The Nature and Role of the Past in Navigating the Future demonstrates that intentional historical perspective-taking provides a sort-of wisdom for doing business in the present and future and equips leaders to leverage the past to help their organizations thrive.
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