Описание: New technologies are shaking the foundations of traditional finance. Leading economist Eswar Prasad foresees the end of cash, as central banks develop their own digital currencies to compete with Bitcoin and Facebook`s Diem. Money and finance are on the verge of dramatic transformations that will reshape their roles in the lives of ordinary people.
Автор: Busche L Название: Powering Content: Building a Nonstop Content Marketing Machine ISBN: 1491963743 ISBN-13(EAN): 9781491963746 Издательство: Wiley Рейтинг: Цена: 3104.00 р. 4434.00-30% Наличие на складе: Есть (1 шт.) Описание: Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You`ll learn the hacks that enable content powerhouses to thrive.
Автор: Charlesworth, Alan, Название: Digital marketing : ISBN: 036770658X ISBN-13(EAN): 9780367706586 Издательство: Taylor&Francis Рейтинг: Цена: 26136.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
Автор: Hardy Jonathan Название: Branded Content: The Fateful Merging of Media and Marketing ISBN: 113819042X ISBN-13(EAN): 9781138190429 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands` own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
Автор: Outi Niininen Название: Contemporary issues in digital marketing ISBN: 0367555352 ISBN-13(EAN): 9780367555351 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
Автор: Laurent Flores Название: How to Measure Digital Marketing ISBN: 1137340681 ISBN-13(EAN): 9781137340689 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.
Автор: Ryan Kevin Название: Taking Down Goliath ISBN: 1137444207 ISBN-13(EAN): 9781137444202 Издательство: Springer Рейтинг: Цена: 3772.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Автор: Albee Ardath Название: Digital Relevance ISBN: 1137452803 ISBN-13(EAN): 9781137452801 Издательство: Springer Рейтинг: Цена: 4890.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience`s context that they can`t help but take next steps toward purchase.
If you want to learn how to write words, that make people buy stuff, then this book is for you.
Have you tried to sell something online (or in print), but struggled to get sales?
Do you have trouble finding the right words--to convince people to buy your products?
Do you own a website or email list, and wish your readers were more receptive to your pitch?
The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.
The solution is to apply the formula that professional copywriters use--to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks, if you worked in an advertising agency, or spent long hours--testing various marketing ploys.
Fortunately, we've scaled this process down into just one book
THIS BOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.
You will learn:
A complete introduction to copywriting--featuring all the foundational principles that contemporary copywriters use--to persuade the masses.
The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)
How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox
The clever Copywriting Shortcut developed by the famous Internet Marketer Frank Kern, that makes writing effective copy easy.
The ten best headlines that practically guarantee a sale.
How to compose your email, so that you can avoid the Junk Mail folder.
A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.
A chapter on User Interface Design--where we teach you why the arrangement of buttons and links on a webpage, might be more important than the words themselves.
How to write PPC (Pay-Per-Click) ads for Google AdWords or Bing Ads.
And, we'll learn about the secrets tools that copywriters forged many years ago--via their experience in traditional media, like: print advertising, direct mail, and even press releases.
When you learn to spot the innate triggers, that turn readers into buyers, then the chore of copywriting will actually become easy, and fun
Even if you've never published a single word before, you can still be a great copywriter Because great copywriting is not about art or poetry. It's about speaking the customer's language, and knowing which words to use and which triggers make him want to buy.
Maybe you're a blogger or web-designer. Maybe you do email marketing or social media (like Facebook, Instagram, & LinkedIn). Perhaps you write for magazines or traditional print media. Whatever medium you choose, this book will work for you--because the rules of copywriting are timeless.
If you've ever signed up to a website, downloaded an eBook, or bought a gadget online, then you've been subject to the enchantment of a copywriter. In fact, the skillset is in more in-demand now, than ever before Because, in this information age, everybody is a writer (Of one form or another...) So, you might as well learn to be a good one. One that knows how to write words that sell
Ready to learn more?
If you want to know how to write persuasive words that sell, then get the book now
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
