Leading Congregations and Nonprofits in a Connected World shares best practices for leading and organizing these groups in our increasingly networked lives. Drawing on studies of congregations across denominations, as well as both faith-based and secular non-profits, Hayim Herring and Terri Elton share key factors in assessing a group s purpose and ideal leadership structure. The book also offers practical suggestions for engaging communities from social networking to events."
Are you looking for new ways to grow your business? Are you excited by video marketing but don't know how to use it. This book is your answer.
Video marketing has become more prominent as more people join the internet world. Video content has become one of the leading sources of traffic as people become more inclined to watch videos than to read blogs. Thus, it is important to recognize your real and potential customers' perceptions and act accordingly. Video marketing is the greatest thing you can do to serve this increasing consumer preference towards video content.
This book introduces you to the world of vlogging. It endeavors to show you how to leverage vlogging with video marketing so that you can optimize on your marketing campaign. It goes further to provide you with critical information that lets you compare video marketing with other forms of marketing to make an informed and assured decision.
Videos, just as blog posts, and websites, need to be hosted. There are plenty of video hosting platforms that you can use. However, not all are the same. Some are more inclined towards hosting artistic videos while others are more inclined to hosting social videos. You should be able to choose a platform that fits well into your marketing strategy. This book guides you through the various video marketing platforms and provides you with crucial information that will help you choose the best hosting platform for your marketing videos.
Hosting your videos is one thing. Effectively using your videos to market your products and services is another thing altogether. This book adequately guides you on how to use your videos effectively to optimize your marketing strategy, achieve higher conversion rates and boost sales.
Affiliate marketing is no doubt one of the best ways to market your products without incurring huge overhead costs in terms of money, time and effort. It is the most preferred way of marketing on the internet by small-scale businesses and startups. Even large-scale businesses such as Amazon have embraced affiliate marketing to expand, widen and intensify their reach. You too can take advantage of affiliate marketing. However, video affiliate marketing requires a slightly different approach compared to the traditional text-based affiliate marketing. In this book, you will learn how to strategically create affiliate-marketing videos and optimize them for higher conversion. Though vlogging is gaining a lot of web territory, blogging is still far from being dislodged. The good thing is that you can blend both for maximum effect. You can drive traffic to your video channel using blogs. More importantly, you can also use videos to drive traffic to your landing page and product page. Thus, they are not substitutes but complementary. In this book, you will be guided on how to blog with video marketing to gain an optimum outcome.
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Автор: Lewis Harold Название: Bids, Tenders and Proposals ISBN: 074947484X ISBN-13(EAN): 9780749474843 Издательство: Неизвестно Рейтинг: Цена: 10748.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pitch winning bids and secure competitive contracts with this complete and updated guide to best practice.
Автор: Ronald Ashri Название: The AI-Powered Workplace ISBN: 1484254759 ISBN-13(EAN): 9781484254752 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
We are entering the next wave of digital transformation. Artificial intelligence has an ever-increasing significance in our daily lives, and there is no difference when it comes to our workplaces. It is up to you to choose how to utilize these new tools to sharpen your organization’s competitive advantage, improve your team’s well-being, and help your business thrive.In The AI-Powered Workplace, author Ronald Ashri provides a map of the digital landscape to guide you on this timely journey. You’ll understand how the combination of AI, data, and conversational collaboration platforms—such as Slack, Microsoft Teams, and Facebook Workplace—is leading us to a radical shift in how we communicate and solve problems in the modern workplace. Our ability to automate decision-making processes through the application of AI techniques and through modern collaboration tools is a game-changer. Ashri skillfully presents his industry expertise and captivating insights so you have a thorough understanding of how to best combine these technologies with execution strategies that are optimized to your specific needs.The AI-Powered Workplace is an essential technical, cultural, and business handbook that arms you with clear steps to redefine and improve how you get work done. Software is now a proactive workplace partner revolutionizing all aspects of our professional lives from how we collaborate in the digital sphere to the literal physical environments in which we operate our business. This book not only ensures that you do not get left behind, but that you are consistently light years ahead of the pack.
What You'll Learn
Learn how the introduction of AI-powered applications in the workplace replaces or augments our capabilities and enables activities that were not possible beforeRealize how the combination of AI, data, and messaging platforms (Slack, Microsoft Teams, Skype, WhatsApp) leads to a radical shift in how we communicate, collaborate, and solve problemsDevelop strategies for the digital transformation of organizations through the use of AI-powered applications (from simple chatbots to more complex conversational applications) that operate within messaging environments we use to collaborate with our colleagues dailyKnow the dangers and ethical questions that the introduction of these technologies can cause in the workplace
Who This Book is For
Professionals at all levels interested in learning how AI, conversational platforms, and data can change organizations, including but not limited to team leaders, managers, and CxOs
Автор: Nee Название: Managing Negative Word-of-Mouth on Social Media Platforms ISBN: 3658139978 ISBN-13(EAN): 9783658139971 Издательство: Springer Рейтинг: Цена: 9141.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management.
Автор: Bhalla Название: Collaboration and Co-creation ISBN: 1441970819 ISBN-13(EAN): 9781441970817 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure customer satisfaction from a rear-window perspective, and help companies and their customers look forward instead.P>
Автор: Rava, Nenad, Phd (un Joint Sdg Fund, Usa) Название: Platforms everywhere ISBN: 1801177953 ISBN-13(EAN): 9781801177955 Издательство: Emerald Рейтинг: Цена: 13213.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Platforms Everywhere: Transforming Organizations by Integrating Ecosystems in Business Design presents a new comprehensive paradigm for platform businesses and a practical methodology for platforming organizations across sectors and industries.
Описание: This book is about how to use, as well as develop, a co-innovation platform to accelerate innovation and sustain ecosystem growth. By providing access to demand-side and supply-side resources and capabilities to facilitate co-innovation, the platform solves this problem and shapes the ecosystem`s innovation trajectory from the ground up.
Название: Entrepreneurship, innovation, and platforms ISBN: 1787430804 ISBN-13(EAN): 9781787430808 Издательство: Emerald Рейтинг: Цена: 19716.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Despite recent advances in our understanding of how innovation and entrepreneurship impact the creation and appropriation of value, numerous questions remain unanswered. This volume draws together scholars working at the forefront of entrepreneurship-, strategy-, and innovation-related domains to explore these questions.
Описание: Sierra`s family runs a Christmas tree farm in Oregon - it`s an idyllic place for a girl to grow up, except that every year they have to pack up and move to California to set up their Christmas tree lot for the season. So Sierra lives two lives: her life in Oregon and her life at Christmas. And leaving one always means missing the other. Until this particular Christmas, when Sierra meets Caleb, and one life begins to eclipse the other...
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