Navigating the Digital Landscape: Understanding Customer Behaviour in the Online World, Nripendra Singh, Pooja Kansra, S. L. Gupta
Автор: Zapletalov? Название: Customer Behaviour in eCommerce ISBN: 3031235738 ISBN-13(EAN): 9783031235733 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
Описание: Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data.
Автор: Gandini Название: The Reputation Economy ISBN: 113756105X ISBN-13(EAN): 9781137561053 Издательство: Springer Рейтинг: Цена: 7965.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy. Including abroad spectrum of empirical projects, TheReputation Economy documents the rise of freelancing anddigital professions and argues about the central role held by reputation withinthis context, offering a comprehensive interpretation of the digitaltransformation of knowledge work. The book shows how digital technologies arenot simply intermediating productive and organizational processes, allowing newways for supply and demand to meet, but actually enable the diffusion ofcultural conceptions of work and value that promise to become the new standardof the industry.
Автор: Ling Luo Название: Temporal Modelling of Customer Behaviour ISBN: 3030182886 ISBN-13(EAN): 9783030182885 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes advanced machine learning models – such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics – for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers’ purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.
Автор: Padua Название: Trust, Social Relations and Engagement ISBN: 0230391249 ISBN-13(EAN): 9780230391246 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explains how all institutions have to turn their relationship with stakeholders into a `social` one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative `Value for Engagement Model`.
Do you want to learn the most up to date social media marketing strategies? If so then keep reading...
Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.
In Social Media Marketing Mastery, you will discover:
A simple trick you can do to increase sales with your ad campaigns profitably
The best social media platforms you should be marketing on today
The one method that you should follow when creating your customer profiles
Why using these specific social media marketing software's can help you for making money with social media marketing
Understanding why some people will fail social media marketing and why others will not
And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you've never tried social media marketing before, you will still be able to get to a high level of success.
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Описание: Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Do you want to learn the most up to date social media marketing strategies? If so then keep reading...
Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.
In Social Media Marketing Mastery, you will discover:
A simple trick you can do to increase sales with your ad campaigns profitably
The best social media platforms you should be marketing on today
The one method that you should follow when creating your customer profiles
Why using these specific social media marketing software's can help you for making money with social media marketing
Understanding why some people will fail social media marketing and why others will not
And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you've never tried social media marketing before, you will still be able to get to a high level of success.
So, if you don't just want to transform your bank account but instead revolutionize your life, then click "Add to cart" in the top right corner NOW
Название: Managing Digital Transformation ISBN: 0367441977 ISBN-13(EAN): 9780367441975 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.
Название: Managing Digital Transformation ISBN: 036744268X ISBN-13(EAN): 9780367442682 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.
Описание: Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data.
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