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Temporal Modelling of Customer Behaviour, Ling Luo


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Цена: 20962.00р.
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Автор: Ling Luo
Название:  Temporal Modelling of Customer Behaviour
ISBN: 9783030182885
Издательство: Springer
Классификация:





ISBN-10: 3030182886
Обложка/Формат: Hardcover
Страницы: 123
Вес: 0.38 кг.
Дата издания: 2020
Серия: Springer Theses
Язык: English
Издание: 1st ed. 2020
Иллюстрации: 35 illustrations, color; 4 illustrations, black and white; xv, 123 p. 39 illus., 35 illus. in color.
Размер: 234 x 156 x 10
Читательская аудитория: Professional & vocational
Основная тема: Engineering
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book describes advanced machine learning models – such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics – for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detect various factors, such as seasonal effects and preference drifts, that may influence customers’ purchasing behaviour. In addition, the book presents four case studies conducted with data from a supermarket health program in which the customers were segmented and the impact of promotional activities on different segments was evaluated. The outcomes confirm that the models developed here can be used to effectively analyse dynamic behaviour and increase customer engagement. Importantly, the methods introduced here can also be used to analyse other types of behavioural data such as activities on social networks, and educational systems.
Дополнительное описание: Introduction.- Datasets .- Literature Review .- Tracking Purchase Behaviour Change.- Discovering Purchase Behaviour Patterns .- Evaluating Impact of the Web-based Health Program .- Tracking the Evolution of Customer Segmentations .- Conclusions and Futur



Data-driven science and engineering

Автор: Brunton, Steven L. (university Of Washington) Kutz
Название: Data-driven science and engineering
ISBN: 1009098489 ISBN-13(EAN): 9781009098489
Издательство: Cambridge Academ
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Цена: 7918.00 р.
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Описание: Data-driven discovery is revolutionizing how we model, predict, and control complex systems. This text integrates emerging machine learning and data science methods for engineering and science communities. Now with Python and MATLAB (R), new chapters on reinforcement learning and physics-informed machine learning, and supplementary videos and code.

Customer experience analytics :

Автор: Arikan, Akin,
Название: Customer experience analytics :
ISBN: 1032370769 ISBN-13(EAN): 9781032370767
Издательство: Taylor&Francis
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Цена: 4592.00 р.
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Описание: An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.

Foundations of Mathematical Modelling for Engineering Problem Solving

Автор: Parikshit Narendra Mahalle , Nancy Ambritta P. , S
Название: Foundations of Mathematical Modelling for Engineering Problem Solving
ISBN: 9811988277 ISBN-13(EAN): 9789811988271
Издательство: Springer
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Цена: 20962.00 р.
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Описание: This book aims at improving the mathematical modelling skills of users by enhancing the ability to understand, connect, apply and use the mathematical concepts to the problem at hand. This book provides the readers with an in-depth knowledge of the various categories/classes of research problems that professionals, researchers and students might encounter following which the applications of appropriate mathematical models is explained with the help of case studies. The book is targeted at academicians, researchers, students and professionals who belong to all engineering disciplines.

Modelling of the Interaction of the Different Vehicles and Various Transport Modes

Автор: Aleksander S?adkowski
Название: Modelling of the Interaction of the Different Vehicles and Various Transport Modes
ISBN: 3030115119 ISBN-13(EAN): 9783030115111
Издательство: Springer
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Цена: 20962.00 р.
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Описание: ?This book discusses various issues of modeling freight and passenger traffic, and explores the common approaches and regional differences. The latter may be a consequence of national legislation or the various approaches that are adopted by scientists around the globe.It focuses on the organization of transcontinental transport and aspects of planning and harmonizing the movement of various transport means, particularly intermodal and multimodal transport. New approaches to the prediction of transportation needs are also considered.Written by international experts, the book is divided into 2 parts: the first part analyzes passenger transport, while the second addresses freight transport.It is intended wide audience, including university professors, graduate and Ph.D. students; transport professionals, and logistics specialist.

Understanding data analytics and predictive modelling in the oil and gas industry

Автор: Kingshuk Srivastava, Thipendra P Singh, Manas Ranjan Pradhan, Vinit Kumar Gunjan
Название: Understanding data analytics and predictive modelling in the oil and gas industry
ISBN: 1032413875 ISBN-13(EAN): 9781032413877
Издательство: Taylor&Francis
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Цена: 15312.00 р.
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Описание: This book covers aspects of data science and predictive analytics used in the oil and gas industry by looking into the challenges of data processing and data modelling unique to this industry. It includes upstream management, intelligent/digital wells, value chain integration, crude basket forecasting, and so forth. It further discusses theoretical, methodological, well-established, and validated empirical work dealing with various related topics. Special focus has been given to experimental topics with various case studies.Features:Provides an understanding of the basics of IT technologies applied in the oil and gas sectorIncludes deep comparison between different artificial intelligence techniquesAnalyzes different simulators in the oil and gas sector as well as discussion of AI applicationsFocuses on in-depth experimental and applied topicsDetails different case studies for upstream and downstreamThis book is aimed at professionals and graduate students in petroleum engineering, upstream industry, data analytics, and digital transformation process in oil and gas.

Recommender System for Improving Customer Loyalty

Автор: Katarzyna Tarnowska; Zbigniew W. Ras; Lynn Daniel
Название: Recommender System for Improving Customer Loyalty
ISBN: 3030134377 ISBN-13(EAN): 9783030134372
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book presents the Recommender System for Improving Customer Loyalty. New and innovative products have begun appearing from a wide variety of countries, which has increased the need to improve the customer experience. When a customer spends hundreds of thousands of dollars on a piece of equipment, keeping it running efficiently is critical to achieving the desired return on investment. Moreover, managers have discovered that delivering a better customer experience pays off in a number of ways. A study of publicly traded companies conducted by Watermark Consulting found that from 2007 to 2013, companies with a better customer service generated a total return to shareholders that was 26 points higher than the S&P 500. This is only one of many studies that illustrate the measurable value of providing a better service experience.

The Recommender System presented here addresses several important issues. (1) It provides a decision framework to help managers determine which actions are likely to have the greatest impact on the Net Promoter Score. (2) The results are based on multiple clients. The data mining techniques employed in the Recommender System allow users to “learn” from the experiences of others, without sharing proprietary information. This dramatically enhances the power of the system. (3) It supplements traditional text mining options. Text mining can be used to identify the frequency with which topics are mentioned, and the sentiment associated with a given topic. The Recommender System allows users to view specific, anonymous comments associated with actual customers. Studying these comments can provide highly accurate insights into the steps that can be taken to improve the customer experience. (4) Lastly, the system provides a sensitivity analysis feature. In some cases, certain actions can be more easily implemented than others. The Recommender System allows managers to “weigh” these actions and determine which ones would have a greater impact.
Management and Neoliberalism: Connecting Policies and Practices

Автор: Styhre Alexander
Название: Management and Neoliberalism: Connecting Policies and Practices
ISBN: 0415737249 ISBN-13(EAN): 9780415737241
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание:

After the financial collapse of 2008 and the bailing out of banks in the US and the UK, the long-term viability of the neoliberal doctrine has come under new scrutiny. The elimination of regulatory control, the financialization of the economy including the growth of increasingly complex financial innovations, and the dominance of a rentier class have all been subject to thorough criticism. Despite the unexpected meltdown of the financial system and the substantial costs for restoring the finance industry, critics contend that the same decision-makers remain in place and few substantial changes to regulatory control have been made.

Even though neoliberal thinking strongly stresses the role of the market and market-based transactions, the organization theory and management literature has been marginally concerned with neoliberalism as a political agenda and economic policy. This book examines the consequences of neoliberalism for management thinking and management practice. Managerial practices in organizations are fundamentally affected by a political agenda emphasizing competition and innovation. Concepts such as auditing, corporate social responsibility, shareholder value, and boundariless careers are some examples of managerial terms and frameworks that are inextricably entangled with the neoliberal agenda. This book introduces the literature on neoliberalism, its history and controversies, and demonstrates where neoliberal thinking has served to rearticulate managerial practice, including in the areas of corporate governance, human resource management, and regulatory control of organizations.

Failure Rate Modelling for Reliability and Risk

Автор: Maxim Finkelstein
Название: Failure Rate Modelling for Reliability and Risk
ISBN: 1849968101 ISBN-13(EAN): 9781849968102
Издательство: Springer
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Цена: 26120.00 р.
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Описание: Finkelstein`s systematic study focuses on the broad subject of reliability theory, and specifically, on failure rate (hazard rate, force of mortality) modeling and its generalizations to random environment systems, as well as to repairable systems.

Probing Experience

Автор: Joyce Westerink; Martin Ouwerkerk; Therese J. M. O
Название: Probing Experience
ISBN: 9048176751 ISBN-13(EAN): 9789048176755
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Fred Boekhorst Steady progress in Information and Communication technology has advanced the Internet, once merely a tool for exchange of scientific infor- tion between universities, to a platform that enables the transformation of our society. In this new, digital society, people can take more informed decisions because of new mechanisms for finding what you're looking for Google], new mechanisms of accessing background knowledge Wikipedia], new ways of engaging with one another chat], new ways of trading goods e-Bay] and many more. While these represent already profound changes in our lifestyle, the effects of digitizing society have just begun. So far, the Internet has made information accessible through computer screens but the next wave will be "The Internet of Things." Environments will become smart and responsive to the presence of people and objects. The key underlying technology here is embedded sensor technology that allows sensors to monitor people and their environment and to communicate me- urements. The combination of the Internet representing Intelligence and p- vasiveness] and sensor networks representing Ambient probing] will unlock many new applications, for example in the field of optimized logistics, smart agriculture or more intelligent living environments. At Philips, we have set up three different laboratory environments that aim to research how an int- ligent environment could help people. One of those environments is called "Care-Lab" in which we investigate how technology could help elderly ma- tain an independent lifestyle.

Consumer behaviour in tourism, 4 ed.

Автор: Horner, Susan
Название: Consumer behaviour in tourism, 4 ed.
ISBN: 0367495597 ISBN-13(EAN): 9780367495596
Издательство: Taylor&Francis
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Цена: 8420.00 р.
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Описание: Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.

Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Автор: Hartley Kate
Название: Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
ISBN: 0749486503 ISBN-13(EAN): 9780749486501
Издательство: Неизвестно
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Цена: 8401.00 р.
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Описание: Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.

IUTAM Symposium on Multiscale Modelling of Damage and Fracture Processes in Composite Materials

Автор: Tomasz Sadowski
Название: IUTAM Symposium on Multiscale Modelling of Damage and Fracture Processes in Composite Materials
ISBN: 9048171504 ISBN-13(EAN): 9789048171507
Издательство: Springer
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Цена: 29209.00 р.
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Описание: Integrating macroscopic properties with observations at lower levels, this book details advances in multiscale modelling and analysis pertaining to classes of composites which either have a wider range of relevant microstructural scales, such as metals, or do not have a very well-defined microstructure, e.g.


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