A study of interlocutor reference that significantly deepens our understanding of the ways in which self-other relations are linguistically mediated in social interaction, based on the analysis of Southeast Asian languages.
Terms used by speakers to refer to themselves and their interlocutors form one of the ways that language expresses, defines, and creates a field for working out social relations. Because this field of study in sociolinguistics historically has focused on Indo-European languages, it has tended to dwell on references to the addressee—for example, the choice between tuand vous when addressing someone in French. This book uses the study of Southeast Asian languages to theorize interlocutor reference more broadly, significantly deepening our understanding of the ways in which self-other relations are linguistically mediated in social interaction. As the authors explain, Southeast Asian systems exceed in complexity and nuance the well-described cases of Europe in two basic ways. First, in many languages of Southeast Asia, a speaker must select an appropriate reference form not only for other/addressee but also for self/speaker. Second, in these languages, in addition to pronouns, speakers draw upon a range of common and proper nouns including names, kin terms, and titles, in referring to themselves and the addressee. Acts of interlocutor reference, therefore, inevitably do more than simply identify the speaker and addressee; they also convey information about the proposed relation between interlocutors. Bringing together studies from both small-scale and large, urbanized communities across Mainland and Insular Southeast Asia, this is an important contribution to the regional linguistic and anthropological literature.
Описание: What caused the Covid-19 pandemic, a natural spillover event or an accident in a Wuhan laboratory? Were the mitigation measures imposed by many governments - such as lockdowns and mask-wearing mandates - based on scientific evidence, or rather aimed at curtailing civil liberties and disrupting economic activities, under the secret maneuvering of a global cabal of politicians and financiers? And were Covid-19 vaccines effective in curbing the spread of the disease, or were they just a profitable scheme by big pharmaceutical companies? These questions and speculations, some legitimate, some dubious, have been swirling around the globe through social media, alternative information outlets, instant messaging apps, and mainstream media since the beginning of the pandemic, feeding the ‘infodemic’ - an overwhelming surge of information, misinformation, rumours and conspiracy theories which continue to linger in public and private discourse. With an original take on concepts and theories drawn from post-truth and disinformation studies, the book analyses the ‘infodemic’ through a series of global case studies. Framing the infodemic as a complex, multi-layered phenomenon with vast geopolitical implications, Gabriele Cosentino reveals the global competition for control in twenty-first century geopolitics between Western liberal democracies and non-Western autocracies, and above all between the United States and China.
Автор: Littlemore Название: Metonymy ISBN: 110704362X ISBN-13(EAN): 9781107043626 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: `Metonymy` is a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. This book explores metonymy in language, gesture, sign language, art, music, film and advertising, and discusses the challenges that it presents in cross-cultural communication.
Автор: Roturier Johann Название: Localizing Apps ISBN: 1138803596 ISBN-13(EAN): 9781138803596 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. Localizing Apps looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines:
The role of translation and other linguistic activities in adapting software to the needs of different cultures (localization);
The procedures required to prepare source content before it gets localized (internationalization);
The measures taken by software companies to guarantee the quality and success of a localized app.
With practical tasks, suggestions for further reading and concise chapter summaries, Localizing Apps takes a comprehensive look at the transformation processes and tools used by the software industry today.
This text is essential reading for students, researchers and translators working in the area of translation and creative digital media.
Автор: House Juliane Название: Translation as Communication Across Languages and Cultures ISBN: 1408289830 ISBN-13(EAN): 9781408289839 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this interdisciplinary book, Juliane House breaks new ground by situating translation within Applied Linguistics. In thirteen chapters, she examines translation as a means of communication across different languages and cultures, provides a critical overview of different approaches to translation, of the link between culture and translation, and between views of context and text in translation. Featuring an account of translation from a linguistic-cognitive perspective, House covers problematic issues such as the existence of universals of translation, cases of untranslatability and ways and means of assessing the quality of a translation. Recent methodological and research avenues such as the role of corpora in translation and the effects of globalization processes on translation are presented in a neutral, non-biased manner. The book concludes with a thorough, historical account of the role of translation in foreign language learning and teaching and a discussion of new challenges and problems of the professional practice of translation in our world today. Written by a highly experienced teacher and researcher in the field, Translation as Communication across Languages and Cultures is an essential resource for students and researchers of Translation Studies, Applied Linguistics and Communication Studies.
Описание: This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.
Автор: Malamatidou, Sofia (university Of Birmingham, United Kingdom) Название: Corpus triangulation ISBN: 1138948500 ISBN-13(EAN): 9781138948501 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a detailed discussion of the process of corpus triangulation, where two (or more) corpus approaches are used for the study of the same phenomenon in order to validate results.
Автор: Mattu Gurdeep Название: Institutional Translation for International Governance ISBN: 1474292291 ISBN-13(EAN): 9781474292290 Издательство: Bloomsbury Academic Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This volume provides a state-of-the-art overview of institutional translation issues related to the development of international law and policies for supranational integration and governance. These issues are explored from various angles in selected papers by guest specialists and findings of a large-scale research project led by the editor.
Focus is placed on key methodological and policy aspects of legal communication and translation quality in a variety of institutional settings, including several comparative studies of the United Nations and European Union institutions. The first book of its kind on institutional translation with a focus on quality of legal communication, this work offers a unique combination of perspectives drawn together through a multilayered examination of methods (e.g. corpus analysis, comparative law for translation and terminological analysis), skills and working procedures. The chapters are organized into three sections: (1) contemporary issues and methods; (2) translation quality in law- and policy-making and implementation; and (3) translation and multilingual case-law.
Автор: Littlemore Jeannette Название: Metonymy ISBN: 110845416X ISBN-13(EAN): 9781108454162 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: `Metonymy` is a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. This book explores metonymy in language, gesture, sign language, art, music, film and advertising, and discusses the challenges that it presents in cross-cultural communication.
Название: Ciuti forum 2015 ISBN: 303432023X ISBN-13(EAN): 9783034320238 Издательство: Peter Lang Рейтинг: Цена: 16901.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The speakers of the 2015 edition of the Forum all showed a particular interest in interdisciplinary research and training. The representatives of translation industry, international and national entities and organisations, professional associations, trainers and researchers offered deep insights into their everyday work, displaying all the problems encountered and solutions found. One of the main themes was also the Silk Road Project and its multifaceted approaches – linguistic, cultural and economic – with all its drawbacks, pitfalls and challenges. In the section Transnational Private Public Partnerships the speakers stressed the importance of a global network of quality oriented partners. Interdisciplinary highlights were speakers from other disciplines who addressed in their speeches problems concerning world economy and science, which are of vital importance to all major actors.
Описание: The Cambridge History of Religions in the Ancient World provides a comprehensive and in-depth analysis of the religions of the ancient Near East and Mediterranean world from the third millennium BCE to the fourth century BCE. Its essays, written by leading scholars, are accompanied by introductory essays by the General Editor and Volume Editor as well as maps, illustrations and detailed indexes.
Название: Research Methods in Legal Translation and Interpreting ISBN: 1138492108 ISBN-13(EAN): 9781138492103 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The field of Legal translation and interpreting has strongly expanded over recent years. As it has developed into an independent branch of Translation Studies, this book advocates for a substantiated discussion of methods and methodology, as well as knowledge about the variety of approaches actually applied in the field.
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