If you are curious about the basics of artificial intelligence, blockchain technology, and quantum computing as key enablers for digital transformation and innovation, Digital Fluency is your handy guide. The real-world applications of these cutting-edge technologies are expanding rapidly, and your daily life will continue to be affected by each of them. There is no better time than now to get started and become digitally fluent.
You need not have previous knowledge of these versatile technologies, as author Volker Lang will expertly guide you through this digital age. He illustrates key concepts and applications in numerous practical examples and more than 48 catchy figures throughout Digital Fluency. The end of each chapter presents you with a helpful implementation checklist of central lessons before proceeding to the next. This book gets to the heart of digital buzzwords and concepts, and tells you what they truly mean.
Breaking down topics such as automated driving and intelligent robotics powered by artificial intelligence, blockchain-based cryptocurrencies and smart contracts, drug development and optimization of financial investment portfolios by quantum computing, and more is imperative to being ready for what the future of industry holds. Whether your own digital transformation journey takes place within your private or public organization, your studies, or your individual household, Digital Fluency maps out a concrete digital action plan for all of your technology and innovation strategy needs.
What You Will Learn
Gain guidance in the digital age without requiring any previous knowledge about digital technologies and digital transformation
Get acquainted with the most popular current and prospective applications of artificial intelligence, blockchain technology, and quantum computing across a wide range of industries including healthcare, financial services, and the automobile industry
Become familiar with the digital innovation models of Amazon, Google, Microsoft, IBM, and other world-leading organizations
Implement your own digital transformation successfully along the eight core dimensions of a concrete digital action plan
Who This Book Is For
Thought-leaders, business executives and industry strategists, management and strategy consultants, politicians and policy makers, entrepreneurs, financial analysts, investors and venture capitalists, students and research scientists, as well as general readers, who want to become digitally fluent.
Автор: Park Thaichon, Sara Quach Название: Artificial Intelligence for Marketing Management ISBN: 1032248483 ISBN-13(EAN): 9781032248486 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
Описание: Artificial intelligence serves as a catalyst for transformation in the field of education. This shift in the educational paradigm has a profound impact on the way we live, interact with each other, and define our values. Thus, there is a need for an earnest inquiry into the cultural repercussions of this phenomenon that extends beyond superficial analyses of AI-based applications in education. Cultural and Social Implications of Artificial Intelligence in Education addresses the need for a scholarly exploration of the cultural and social impacts of the rapid expansion of artificial intelligence in the field of education including potential consequences these impacts could have on culture, social relations, and values. The content within this publication covers such topics as ethics, critical thinking, and augmented intelligence and is designed for educators, academicians, administrators, researchers, and professionals.
Автор: Nour Moustafa Название: Digital Forensics in the Era of Artificial Intelligence ISBN: 1032244933 ISBN-13(EAN): 9781032244938 Издательство: Taylor&Francis Рейтинг: Цена: 13938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book demonstrates digital forensics and cyber investigation techniques with real-world applications. It examines hard disk analytics and style architectures, including Master Boot Record (MBR) and Guide Partition Table (GBT) as part of the investigative process.
Описание: With the rise of far-reaching technological innovation, from artificial intelligence to Big Data, human life is increasingly unfolding in digital lifeworlds. While such developments have made unprecedented changes to the ways we live, our political practices have failed to evolve at pace with these profound changes. In this path-breaking work, Mathias Risse establishes a foundation for the philosophy of technology, allowing us to investigate how the digital century might alter our most basic political practices and ideas. Risse engages major concepts in political philosophy and extends them to account for problems that arise in digital lifeworlds including AI and democracy, synthetic media and surveillance capitalism and how AI might alter our thinking about the meaning of life. Proactive and profound, Political Theory of the Digital Age offers a systemic way of evaluating the effect of AI, allowing us to anticipate and understand how technological developments impact our political lives – before it's too late.
Автор: Alex Lui, Anna Farzinder, Mingboo Gong Название: Transforming Healthcare with Big Data and AI ISBN: 164113898X ISBN-13(EAN): 9781641138987 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 13167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The past decade has seen giant leaps in AI, machine learning, wearable technologies, and data mining capacities. This book examines the crossroads of these two fields and looks to the future of leveraging advanced technologies and developing data ecosystems to the healthcare field.
Автор: Alex Lui, Anna Farzinder, Mingboo Gong Название: Transforming Healthcare with Big Data and AI ISBN: 1641138971 ISBN-13(EAN): 9781641138970 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Healthcare and technology are at a convergence point where significant changes are poised to take place. The vast and complex requirements of medical record keeping, coupled with stringent patient privacy laws, create an incredibly unwieldy maze of health data needs. While the past decade has seen giant leaps in AI, machine learning, wearable technologies, and data mining capacities that have enabled quantities of data to be accumulated, processed, and shared around the globe. Transforming Healthcare with Big Data and AI examines the crossroads of these two fields and looks to the future of leveraging advanced technologies and developing data ecosystems to the healthcare field.
This book is the product of the Transforming Healthcare with Data conference, held at the University of Southern California. Many speakers and digital healthcare industry leaders contributed multidisciplinary expertise to chapters in this work. Authors’ backgrounds range from data scientists, healthcare experts, university professors, and digital healthcare entrepreneurs. If you have an understanding of data technologies and are interested in the future of Big Data and A.I. in healthcare, this book will provide a wealth of insights into the new landscape of healthcare.
Автор: Henning, Klaus Название: Gamechanger ai ISBN: 3030528960 ISBN-13(EAN): 9783030528966 Издательство: Springer Рейтинг: Цена: 4611.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Artificial intelligence changes everything. This book encourages readers to consider the challenges of the digital transformation driven by Artificial Intelligence.
Автор: Anchal Pathak Название: Transforming Human Resource Functions With Automation ISBN: 1799841804 ISBN-13(EAN): 9781799841807 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31046.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents research on the methods and applications of artificial intelligence and autonomous systems within human resource management and modern alterations that are occurring. The book covers a wide range of topics, including cloud-based systems, robotics, and social media.
Автор: Dixit Choudhary Название: Big data analytics using artificial inte ISBN: 9390620511 ISBN-13(EAN): 9789390620517 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7762.00 р. Наличие на складе: Поставка под заказ.
Описание: It was way back in 1990s that the term Big Data was first used. It is used to refer to data that is "huge, overwhelming, and in uncontrollable amounts". Such humongous data can be used for decision making using techniques of data analysis. However, in the last two decades, the volume and speed with which data is generated has changed beyond measures of human comprehension. IDC (International Data Corporation) estimated the newly created data will reach close to 35 zettabytes (35 trillion gigabytes) by 2020. But by 2018 it was already at 33 zettabytes, leading IDC to predict that in 2025, 175 zettabytes (175 trillion gigabytes) of new data will be created around the world.The need to process and analyse these increasingly larger (and unstructured) data sets led to the transformation of traditional data analysis into 'Big Data Analytics' in the last decade. This transformation led to complete transformation of the organizational processes and the strategic decision making and also to the evolution of newer technologies and tools for handling and servicing the Big Data Architecture and Big Data Analytics. This book has been designed for students (both graduates and postgraduates) and practitioners who want to understand all the concepts related to Artificial Intelligence, Big Data and Big Data Analytics, the related terminologies, technologies, and use cases in various domains. The examples and use cases provided in the book do not require a technical or conceptual skill set but an interest in the concerned domain to appreciate the problems and the results and advantages achieved through application of Intelligent Techniques. The book covers the concepts from the standpoint of a novice, so the readers need no prior knowledge of any tool or technology before reading this book. But the readers should have an inclination towards Statistics and Analysis to appreciate and understand the concepts.
Автор: Katsov, Ilya Название: Introduction to algorithmic marketing ISBN: 0692989048 ISBN-13(EAN): 9780692989043 Издательство: Неизвестно Рейтинг: Цена: 9196.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
"A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing."
―Ali Bouhouch, CTO, Sephora Americas
"It is a must-read for both data scientists and marketing officers―even better if they read it together."
―Andrey Sebrant, Director of Strategic Marketing, Yandex
"The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time."
―Victoria Livschitz, founder and CTO, Grid Dynamics
Table of Contents
Chapter 1 - Introduction
The Subject of Algorithmic Marketing
The Definition of Algorithmic Marketing
Historical Backgrounds and Context
Programmatic Services
Who Should Read This Book?
Summary
Chapter 2 - Review of Predictive Modeling
Descriptive, Predictive, and Prescriptive Analytics
Economic Optimization
Machine Learning
Supervised Learning
Representation Learning
More Specialized Models
Summary
Chapter 3 - Promotions and Advertisements
Environment
Business Objectives
Targeting Pipeline
Response Modeling and Measurement
Building Blocks: Targeting and LTV Models
Designing and Running Campaigns
Resource Allocation
Online Advertisements
Measuring the Effectiveness
Architecture of Targeting Systems
Summary
Chapter 4 - Search
Environment
Business Objectives
Building Blocks: Matching and Ranking
Mixing Relevance Signals
Semantic Analysis
Search Methods for Merchandising
Relevance Tuning
Architecture of Merchandising Search Services
Summary
Chapter 5 - Recommendations
Environment
Business Objectives
Quality Evaluation
Overview of Recommendation Methods
Content-based Filtering
Introduction to Collaborative Filtering
Neighborhood-based Collaborative Filtering
Model-based Collaborative Filtering
Hybrid Methods
Contextual Recommendations
Non-Personalized Recommendations
Multiple Objective Optimization
Architecture of Recommender Systems
Summary
Chapter 6 - Pricing and Assortment
Environment
The Impact of Pricing
Price and Value
Price and Demand
Basic Price Structures
Demand Prediction
Price Optimization
Resource Allocation
Assortment Optimization
Architecture of Price Management Systems
Summary
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