Strategic writing, Hendershot, Angie (the University Of Kansas, Usa) Loewen, Lisa (the University Of Kansas, Usa) Marsh, Charles Guth, David W. (university Of Kansas, Us
Старое издание
Автор: Marsh, Charles , Guth, David W. , Short, Bonnie Название: Strategic Writing ISBN: 0367895404 ISBN-13(EAN): 9780367895402 Издательство: Taylor&Francis Цена: 12554.00 р. Наличие на складе: Поставка под заказ. Описание: This practical, multidisciplinary text teaches public relations and media writing with concise instructions for more than 40 types of documents. An essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, it is ideally suited for online courses.
Описание: Jack Hart, master writing coach and former managing editor of the Oregonian, has guided several Pulitzer Prize-winning narratives to publication. Since its publication in 2011, his book Storycraft has become the definitive guide to crafting narrative nonfiction. This is the book to read to learn the art of storytelling as embodied in the work of writers such as David Grann, Mary Roach, Tracy Kidder, and John McPhee.
In this new edition, Hart has expanded the book's range to delve into podcasting and has incorporated new insights from recent research into storytelling and the brain. He has also added dozens of new examples that illustrate effective narrative nonfiction. This edition of Storycraft is also paired with Wordcraft, a new incarnation of Hart's earlier book A Writer's Coach, now also available from Chicago.
Описание: "A column by Glenn Garvin on Dec. 20 stated that the National Science Foundation 'funded a study on Jell-O wrestling at the South Pole.' That is incorrect. The event took place during off-duty hours without NSF permission and did not involve taxpayer funds."
Corrections such as this one from the Miami Herald have become a familiar sight for readers, especially as news cycles demand faster and faster publication. While some factual errors can be humorous, they nonetheless erode the credibility of the writer and the organization. And the pressure for accuracy and accountability is increasing at the same time as in-house resources for fact-checking are dwindling. Anyone who needs or wants to learn how to verify names, numbers, quotations, and facts is largely on their own.
Enter The Chicago Guide to Fact-Checking, an accessible, one-stop guide to the why, what, and how of contemporary fact-checking. Brooke Borel, an experienced fact-checker, draws on the expertise of more than 200 writers, editors, and fellow checkers representing the New Yorker, Popular Science, This American Life, Vogue, and many other outlets. She covers best practices for fact-checking in a variety of media--from magazine articles, both print and online, to books and documentaries--and from the perspective of both in-house and freelance checkers. She also offers advice on navigating relationships with writers, editors, and sources; considers the realities of fact-checking on a budget and checking one's own work; and reflects on the place of fact-checking in today's media landscape.
"If journalism is a cornerstone of democracy, then fact-checking is its building inspector," Borel writes. The Chicago Guide to Fact-Checking is the practical--and thoroughly vetted--guide that writers, editors, and publishers need to maintain their credibility and solidify their readers' trust.
Автор: Men, Linjuan Rita (university Of Florida, U.s.a.) Название: Strategic communication for startups and entrepreneurs in china ISBN: 0367222841 ISBN-13(EAN): 9780367222840 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Автор: Heussner Название: The Advanced Game Narrative Toolbox ISBN: 1138499633 ISBN-13(EAN): 9781138499638 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Поставка под заказ.
Описание: The Advanced Game Narrative Toolbox continues where the Game Narrative Toolbox ended. While the later covered the basics of writing for games, the Advanced Game Narrative Toolbox will cover techniques for the intermediate and professional writer.
Описание: This book provides media professionals the savvy they need to navigate the world of finance and money. It breaks down essential skills like how to interpret key financial data on companies and employ that research in crafting compelling stories and messages for both readers and clients.
Название: Strategic Writing ISBN: 1032461055 ISBN-13(EAN): 9781032461052 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Поставка под заказ.
Автор: Eggensperger, Jim Salvatore, Jeanne M. Название: Strategic public relations writing ISBN: 1032163879 ISBN-13(EAN): 9781032163871 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.
Автор: Eggensperger, Jim Salvatore, Jeanne Название: Strategic Public Relations Writing ISBN: 1032157313 ISBN-13(EAN): 9781032157313 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.
Автор: Yoo, Joanne, Название: Evocative qualitative inquiry : ISBN: 1032145684 ISBN-13(EAN): 9781032145686 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Evocative Qualitative Inquiry explores academic research that evokes vitality and life. It provides a road map into integrating the personal with professional to engage in intrinsically meaningful forms of inquiry. It relays how pleasurable, sensory and rhythmic forms of inquiry can engender a sense of timelessness and growth.
Автор: Nicholas Browning, William Thompson Название: Writing for Public Relations and Strategic Communication ISBN: 1793511888 ISBN-13(EAN): 9781793511881 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12408.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience.
Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications.
Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as:
A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline.
Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices—down to the word level.
Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms.
Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels.
Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems.
Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods.
Автор: Marsh, Charles Название: Strategic Writing ISBN: 0367895390 ISBN-13(EAN): 9780367895396 Издательство: Taylor&Francis Рейтинг: Цена: 26030.00 р. Наличие на складе: Поставка под заказ.
Автор: Smith, Ronald D. (buffalo State College, Usa) Название: Becoming a public relations writer ISBN: 0367281597 ISBN-13(EAN): 9780367281595 Издательство: Taylor&Francis Рейтинг: Цена: 27562.00 р. Наличие на складе: Поставка под заказ.
Описание: The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.
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