Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Цена: 16078.00 р. Наличие на складе: Поставка под заказ. Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Автор: Marsh, Charles Название: Strategic Writing ISBN: 0367895390 ISBN-13(EAN): 9780367895396 Издательство: Taylor&Francis Цена: 26030.00 р. Наличие на складе: Поставка под заказ.
Автор: Men, Linjuan Rita (university Of Florida, U.s.a.) Название: Strategic communication for startups and entrepreneurs in china ISBN: 0367222841 ISBN-13(EAN): 9780367222840 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Описание: "A column by Glenn Garvin on Dec. 20 stated that the National Science Foundation 'funded a study on Jell-O wrestling at the South Pole.' That is incorrect. The event took place during off-duty hours without NSF permission and did not involve taxpayer funds."
Corrections such as this one from the Miami Herald have become a familiar sight for readers, especially as news cycles demand faster and faster publication. While some factual errors can be humorous, they nonetheless erode the credibility of the writer and the organization. And the pressure for accuracy and accountability is increasing at the same time as in-house resources for fact-checking are dwindling. Anyone who needs or wants to learn how to verify names, numbers, quotations, and facts is largely on their own.
Enter The Chicago Guide to Fact-Checking, an accessible, one-stop guide to the why, what, and how of contemporary fact-checking. Brooke Borel, an experienced fact-checker, draws on the expertise of more than 200 writers, editors, and fellow checkers representing the New Yorker, Popular Science, This American Life, Vogue, and many other outlets. She covers best practices for fact-checking in a variety of media--from magazine articles, both print and online, to books and documentaries--and from the perspective of both in-house and freelance checkers. She also offers advice on navigating relationships with writers, editors, and sources; considers the realities of fact-checking on a budget and checking one's own work; and reflects on the place of fact-checking in today's media landscape.
"If journalism is a cornerstone of democracy, then fact-checking is its building inspector," Borel writes. The Chicago Guide to Fact-Checking is the practical--and thoroughly vetted--guide that writers, editors, and publishers need to maintain their credibility and solidify their readers' trust.
Автор: Heussner Название: The Advanced Game Narrative Toolbox ISBN: 1138499633 ISBN-13(EAN): 9781138499638 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Поставка под заказ.
Описание: The Advanced Game Narrative Toolbox continues where the Game Narrative Toolbox ended. While the later covered the basics of writing for games, the Advanced Game Narrative Toolbox will cover techniques for the intermediate and professional writer.
Автор: Yoo, Joanne, Название: Evocative qualitative inquiry : ISBN: 1032145684 ISBN-13(EAN): 9781032145686 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Evocative Qualitative Inquiry explores academic research that evokes vitality and life. It provides a road map into integrating the personal with professional to engage in intrinsically meaningful forms of inquiry. It relays how pleasurable, sensory and rhythmic forms of inquiry can engender a sense of timelessness and growth.
Автор: Mahoney, James Название: Strategic Communication ISBN: 1032329742 ISBN-13(EAN): 9781032329741 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Jo Mackiewicz and Rebbeca Babcock Название: Theories and methods of writing center studies ISBN: 036718849X ISBN-13(EAN): 9780367188498 Издательство: Taylor&Francis Рейтинг: Цена: 5817.00 р. Наличие на складе: Поставка под заказ.
Описание: This collection helps students and researchers understand the foundations of writing center studies in order to make sound decisions about the types of methods and theoretical lenses that will help them formulate and answer their research questions.
Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Поставка под заказ.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Автор: Marsh, Charles Название: Strategic Writing ISBN: 0367895390 ISBN-13(EAN): 9780367895396 Издательство: Taylor&Francis Рейтинг: Цена: 26030.00 р. Наличие на складе: Поставка под заказ.
Автор: Hendershot, Angie (the University Of Kansas, Usa) Loewen, Lisa (the University Of Kansas, Usa) Marsh, Charles Guth, David W. (university Of Kansas, Us Название: Strategic writing ISBN: 1032461063 ISBN-13(EAN): 9781032461069 Издательство: Taylor&Francis Рейтинг: Цена: 12248.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Becker, Howard Saul, Название: Telling about society / ISBN: 0226041263 ISBN-13(EAN): 9780226041261 Издательство: Wiley Рейтинг: Цена: 2376.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the unconventional ways we communicate what we know about society to others. This book explores the many ways knowledge about society can be shared and interpreted through different forms of telling such as fiction, films, photographs, maps, mathematical models - many of which remain outside the boundaries of conventional social science.
Описание: With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.
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