Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Clare Inkson, Lynn Minnaert Название: Tourism Management: An Introduction ISBN: 1529758467 ISBN-13(EAN): 9781529758467 Издательство: Sage Publications Рейтинг: Цена: 8395.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies.
Автор: Alastair Morrison, Ulrike Gretzel Название: Tourism Marketing: In the Age of the Consumer ISBN: 0415726360 ISBN-13(EAN): 9780415726368 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.
Автор: Dileep Название: Transportation Systems for Tourism ISBN: 3031221265 ISBN-13(EAN): 9783031221262 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook provides a comprehensive learning resource material for tourism transportation. Exploring the interrelationship between transport and tourism, it demonstrates how different types of transportation systems interact and are combined within the tourism destination framework. It addresses topics such as the geographical aspects of tourism transportation, technological advances in transportation, public transportation in tourism, drive tourism, recreational transportation, and various forms of tourism, including car, rail, coach, water, cycling, and space tourism. Readers will also learn about sustainability aspects, consumer behavior, and tourist behavior modelling. The book offers a valuable asset for graduate as well as master degree students in regional and spatial science, transportation engineering, and tourism and transportation economics, as well as for professionals in the travel, tourism, transport, and hospitality industries who are interested in the link between tourism and transportation, its benefits and impacts. Tourist destinations can strategically use this learning resource to gain a better understanding of the leisure and recreational aspects of the transportation system and consequently boost their appeal to tourists.
Автор: Kollmar, Christy Название: Folklore, People, and Places ISBN: 1032316934 ISBN-13(EAN): 9781032316932 Издательство: Taylor&Francis Рейтинг: Цена: 19140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Folklore, People and Place is a contribution towards better understanding the complex interconnectivity of folklore, people and place, across a range of different cultural and geographical contexts.
Описание: This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated.
Автор: Conlin Michael, Jolliffe Lee Название: Mining Heritage and Tourism: A Global Synthesis ISBN: 1138880698 ISBN-13(EAN): 9781138880696 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Many former mining areas have now lost their industrial function and are now turning to tourism for regional revitalization and community economic development. The transformation process of these industrial, and in some cases derelict, mining sites and landscapes into an area of interest for tourists is a major challenge both for planners and for tourism managers. It involves complex consideration to both the preservation of the physical site and community mining heritages as well as the health, safety and environmental factors inherent in opening these vast sites to the public.
Mining Heritage and Tourism includes contributions from internationally recognized authorities and is the first book to focus on the issues, challenges and potentials in redeveloping mines as cultural heritage attractions which are explored thematically throughout the book. It draws on multidisciplinary research to consider the dichotomy between heritage preservation and tourist development goals for mining heritage sites as well as to explore the practical challenges of developing these sites. These themes are illustrated by case studies from a vast range of geographical locations around the globe to offer operational insights into the planning and management of these sites for both heritage and tourism purposes, as well as innovative site management techniques.
There has never before been a more comprehensive book on mining heritage tourism representing the latest developments in strategy, policy and practices. This book serves as an invaluable guide for students, researchers, academics and practitioners in the areas of Tourism and Heritage Management.
Автор: Noe Francis, Uysal Muzaffer Название: Tourist Customer Service Satisfaction: An Encounter Approach ISBN: 113888071X ISBN-13(EAN): 9781138880719 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other's needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between the service provider and customer.
Tourist Customer Service Satisfaction fully explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges, outlining how the service provider ought to behave & cope in a situation as well as detailing positive approaches that enhance a service provider's role performance. The book uses encounter theory to examine the customer - provider relationship as well as drawing on current research and theories from hospitality, tourism, management, psychology bodies of literature. In doing so the book offers important insight into how employee - centric competitive advantage in this sector can be achieved in various markets.
This book is unique in its approach by focusing on the specifics of the social exchange and interaction between the service provider and customer. It therefore offers a novel synthesis of knowledge on service satisfaction in the tourism sector which will serve as valuable pedagogical and research reference for students and academics interested in hospitality and tourism.
Автор: Fennell, David A. Название: Ecotourism ISBN: 0367364603 ISBN-13(EAN): 9780367364601 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book focuses on economic, social and ecological inconsistencies that plague ecotourism in theory and practice, and examines it in reference to related forms of tourism, impacts, conservation, sustainability, education and interpretation, policy and governance, and ethics.
Автор: Chen, Chris , Hall, Colin Michael , Prayag, Giri Название: Sense of Place and Place Attachment in Tourism ISBN: 036723274X ISBN-13(EAN): 9780367232740 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human-place interactions and human-place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment, has received significant attention in tourism studies because it both contributes to, and is affected by, tourism.
This book, written by notable authors in the field, examines sense of place and place attachment in terms of a typology of sense of place/place attachment that includes genealogical/historical, narrative/cultural, economic, ideological, cosmological, and dynamic elements. Dimensions of place attachment such as place identity, place dependence, and affective attachment, are discussed as well as place marketing, place making, and destination management.
Complete with a range of illustrative international cases and examples ranging from Santa Claus to the importance of place in indigenous and traditional cultures, this book represents a substantial addition to knowledge on the inseparable relationship between tourism and place and will be of great interest to all upper-level students and researchers of Tourism.
Автор: Hornstein, Shelley Название: Architectural tourism ISBN: 1848222270 ISBN-13(EAN): 9781848222274 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 10558.00 р. Наличие на складе: Поставка под заказ.
Описание: Examining global buildings from past and present, this book charts the relationship between architecture and tourism. It asks why monuments and buildings attract and compel us to visit, why we feel the need to understand cities through architectural sites such as museums, historic sites and monuments, and how national identity is galvanised through its architecture and tourism.
Автор: Horner, Susan Название: Consumer behaviour in tourism, 4 ed. ISBN: 0367495597 ISBN-13(EAN): 9780367495596 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.
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