Toyota`s Global Marketing Strategy, 

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 5008.00 р.
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Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Obara, Samuel
Название: Toyota by Toyota
ISBN: 1439880751 ISBN-13(EAN): 9781439880753
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Автор: Monden, Yasuhiro
Название: Toyota Production System
ISBN: 143982097X ISBN-13(EAN): 9781439820971
Издательство: Taylor&Francis
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Цена: 11023.00 р.
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Автор: Ohno, Taiichi
Название: Toyota Production System
ISBN: 0915299143 ISBN-13(EAN): 9780915299140
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Автор: Darius Mehri
Название: Notes from Toyota-land: An American Engineer in Japan
ISBN: 0801442893 ISBN-13(EAN): 9780801442896
Издательство: Wiley EDC
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Цена: 4460.00 р.
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Описание:

In 1996, Darius Mehri traveled to Japan to work as a computer simulation engineer within the Toyota production system. Once there, he found a corporate experience far different from what he had expected. Notes from Toyota-land, based on a diary that Mehri kept during his three years at an upper-level Toyota group company, provides a unique insider's perspective on daily work life in Japan and charts his transformation from a wide-eyed engineer eager to be part of the "Japanese Miracle" to a social critic, troubled by Japanese corporate practices.

Mehri documents the sophisticated "culture of rules" and organizational structure that combine to create a profound control over workers. The work group is cynically used to encourage employees to work harder and harder, he found, and his other discoveries confirmed his doubts about the working conditions under the Japanese Miracle. For example, he learned that male employees treated their female counterparts as short-term employees, cheap labor, and potential wives. Mehri also describes a surprisingly unhealthy work environment, a high rate of injuries due to inadequate training, fast line speeds, crowded factories, racism, and lack of team support. And in conversations with his colleagues, he uncovered a culture of intimidation, subservience, and vexed relationships with many aspects of their work and surroundings. As both an engaging memoir of cross-cultural misunderstanding and a primer on Japanese business and industrial practices, Notes from Toyota-land will be a revelation to everyone who believes that Japanese business practices are an ideal against which to measure success.

Автор: Kato, Isao
Название: Toyota Kaizen Methods
ISBN: 1439838534 ISBN-13(EAN): 9781439838532
Издательство: Taylor&Francis
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Цена: 7348.00 р.
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Автор: Turner, Tim
Название: One Team on All Levels
ISBN: 143986067X ISBN-13(EAN): 9781439860670
Издательство: Taylor&Francis
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Цена: 4592.00 р.
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Автор: Furuta Nate
Название: Welcome Problems, Find Success: Creating Toyota Cultures Around the World
ISBN: 1032065923 ISBN-13(EAN): 9781032065922
Издательство: Taylor&Francis
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Цена: 4439.00 р.
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Описание: In this book, author Nate Furuta, former chair and CEO of Toyota Boshoku America Inc., shares the story of his decades of experience directly leading the establishment of Toyota cultures outside Japan.

Автор: Cortiglioni Stefano, Salcerini Leonardo, Verga Danilo
Название: Toyota Methods and Operating Models: Achieve Business Success with the Toyota Way
ISBN: 1789663040 ISBN-13(EAN): 9781789663044
Издательство: Неизвестно
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Цена: 10162.00 р.
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Описание: Examines the innovative and original applications of the values of the Toyota Way and the systems of management of the Toyota Production System and lean leadership.

Автор: Furuta Kiyoshi Nate
Название: Welcome Problems, Find Success: Creating Toyota Cultures Around the World
ISBN: 1032065931 ISBN-13(EAN): 9781032065939
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: In this book, author Nate Furuta, former chair and CEO of Toyota Boshoku America Inc., shares the story of his decades of experience directly leading the establishment of Toyota cultures outside Japan.

Автор: Kaufman
Название: Digital Marketing
ISBN: 0415716756 ISBN-13(EAN): 9780415716758
Издательство: Taylor&Francis
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Цена: 6583.00 р.
Наличие на складе: Нет в наличии.

Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

Автор: Sterling Charlotte
Название: Instagram Influencer Secrets: The Ultimate Strategy Guide to Passive Income, Social Media Marketing & Growing Your Personal Brand or Business
ISBN: 1989632130 ISBN-13(EAN): 9781989632130
Издательство: Неизвестно
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Цена: 5171.00 р.
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Описание: Want to turn your Instagram followers into dollars? Are you looking to build your business on Instagram and need the best strategy to get started? Wait, I can make money with Instagram? Yes, indeed you can...keep on reading, and I`ll tell you more.