Автор: Smith, Aaron C.T. Название: Introduction to Sport Marketing ISBN: 1138022950 ISBN-13(EAN): 9781138022959 Издательство: Taylor&Francis Цена: 26796.00 р. Наличие на складе: Нет в наличии.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Clare Inkson, Lynn Minnaert Название: Tourism Management: An Introduction ISBN: 1529758467 ISBN-13(EAN): 9781529758467 Издательство: Sage Publications Рейтинг: Цена: 8395.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies.
Автор: Sherwood, Matthew W. Название: Responsible Investing ISBN: 1032100974 ISBN-13(EAN): 9781032100975 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Smith, Aaron C.T. Название: Introduction to Sport Marketing ISBN: 1138022950 ISBN-13(EAN): 9781138022959 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Нет в наличии.
Название: Introduction to Sport Marketing ISBN: 1032488948 ISBN-13(EAN): 9781032488943 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: International in scope and with a focus on case studies and applied examples, this cutting edge textbook is an essential resource for all students of sports management and sports business.
Автор: Mark Anthony Camilleri Название: Travel Marketing, Tourism Economics and the Airline Product ISBN: 3319498487 ISBN-13(EAN): 9783319498485 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.
"Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA
"This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing." Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong "The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector." Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK
"The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature." C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand
"A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity." Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA
"An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education." Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy
Название: Tourism Marketing in Bangladesh ISBN: 0367440423 ISBN-13(EAN): 9780367440428 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume at Bangladesh tourism and how it has developed and flourished. It first looks at tourism policy planning and provides a comprehensive overview of topics from tourism products and services to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends.
Автор: Hassan Azizul Название: Tourism Marketing in Bangladesh: An Introduction ISBN: 0367555468 ISBN-13(EAN): 9780367555467 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume at Bangladesh tourism and how it has developed and flourished. It first looks at tourism policy planning and provides a comprehensive overview of topics from tourism products and services to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends.
Автор: King Название: Sport Governance ISBN: 1138654310 ISBN-13(EAN): 9781138654310 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This engaging and accessible textbook examines the governance of sport organisations in a changing political, financial and socio-cultural context. It explains how sport organisations are governed, explores the issues and challenges faced by those governing sport today, and looks ahead to how sport can be governed better in the future.
Автор: Ramshaw Gregory Название: Heritage and Sport ISBN: 1845417011 ISBN-13(EAN): 9781845417017 Издательство: Неизвестно Рейтинг: Цена: 9380.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a holistic view of the relationship between heritage and sport and an in-depth examination into the different types of sport heritage. It offers both theoretical and applied approaches to the heritage-sport relationship and intersects with many contemporary topics in heritage, sport, tourism, events and marketing.
Автор: Ramshaw, Gregory Название: Heritage and sport ISBN: 184541702X ISBN-13(EAN): 9781845417024 Издательство: Неизвестно Рейтинг: Цена: 32750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a holistic view of the relationship between heritage and sport and an in-depth examination into the different types of sport heritage. It offers both theoretical and applied approaches to the heritage-sport relationship and intersects with many contemporary topics in heritage, sport, tourism, events and marketing.
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