Introduction to Sport Marketing, Smith, Aaron C.T.

Название: Introduction to Sport Marketing
ISBN: 1032489006 ISBN-13(EAN): 9781032489001
Издательство: Taylor&Francis
Цена: 22202.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.

Автор: Byers Terri
Название: Contemporary Issues in Sport Management: A Critical Introduction
ISBN: 1446282198 ISBN-13(EAN): 9781446282199
Издательство: Sage Publications
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Цена: 8870.00 р.
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Описание: International in scope and with a focus on case studies and applied examples, this cutting edge textbook is an essential resource for all students of sports management and sports business.

Автор: Triantafyllidis Stavros, Mallen Cheryl
Название: Sport and Sustainable Development: An Introduction
ISBN: 0367653346 ISBN-13(EAN): 9780367653347
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Sport has the potential to be a powerful platform for positive change. This is the first textbook to introduce the fundamentals of sport and sustainable development, examining how sport can be made more sustainable in terms of its social and environmental impact and how sport can achieve more comprehensive social and ecological objectives.

Автор: King, Neil
Название: Sport Governance
ISBN: 1138654329 ISBN-13(EAN): 9781138654327
Издательство: Taylor&Francis
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Цена: 7195.00 р.
Наличие на складе: Нет в наличии.

Автор: Triantafyllidis Stavros, Mallen Cheryl
Название: Sport and Sustainable Development: An Introduction
ISBN: 0367653338 ISBN-13(EAN): 9780367653330
Издательство: Taylor&Francis
Рейтинг:
Цена: 5970.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Sport has the potential to be a powerful platform for positive change. This is the first textbook to introduce the fundamentals of sport and sustainable development, examining how sport can be made more sustainable in terms of its social and environmental impact and how sport can achieve more comprehensive social and ecological objectives.

Автор: King
Название: Sport Governance
ISBN: 1138654310 ISBN-13(EAN): 9781138654310
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This engaging and accessible textbook examines the governance of sport organisations in a changing political, financial and socio-cultural context. It explains how sport organisations are governed, explores the issues and challenges faced by those governing sport today, and looks ahead to how sport can be governed better in the future.

Автор: Karg, Adam
Название: Strategic Sport Marketing
ISBN: 1032219092 ISBN-13(EAN): 9781032219097
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Karg, Adam (swinburne University Of Technology, Australia) Shilbury, David (deakin University, Australia) Westerbeek, Hans (victoria University, Austr
Название: Strategic sport marketing
ISBN: 1760878804 ISBN-13(EAN): 9781760878801
Издательство: Taylor&Francis
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Цена: 7501.00 р.
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Описание: The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

Автор: Funk, Daniel C
Название: Sport Consumer Behaviour
ISBN: 0367552418 ISBN-13(EAN): 9780367552411
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Автор: Tim Chapman, Lynn Pickford, Tony Smith
Название: Coaching Winning Sales Teams: Insights from the World of Sport and Business
ISBN: 1789734886 ISBN-13(EAN): 9781789734881
Издательство: Emerald
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Цена: 3657.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Through extensive research into elite coaches in the world of business and sports, this book investigates the mindset, skills and behaviours required to be a top sales coach and provides a range of practical models, tools and techniques for sales leaders and professionals to use.

Автор: Seymour
Название: Digital Sport Marketing
ISBN: 1138701394 ISBN-13(EAN): 9781138701397
Издательство: Taylor&Francis
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Цена: 28327.00 р.
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Описание: Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

Автор: Michel Desbordes, Andre Richelieu
Название: International Sport Marketing: Issues and Practice
ISBN: 036715109X ISBN-13(EAN): 9780367151096
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.

Автор: Newman Timothy
Название: Social Media In Sport Marketing
ISBN: 1934432784 ISBN-13(EAN): 9781934432785
Издательство: Taylor&Francis
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Цена: 8726.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations."

Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately.

The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.