Автор: Funk, Daniel C (temple University, Usa) Alexandris, Kostas (aristotle University Of Thessaloniki, Greece) Mcdonald, Heath (rmit University, Australia) Название: Sport consumer behaviour ISBN: 0367552434 ISBN-13(EAN): 9780367552435 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.
Автор: Shankar Название: Consumer Tribes ISBN: 1138169978 ISBN-13(EAN): 9781138169975 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.)The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Название: Strong Brands, Strong Relationships ISBN: 1138786829 ISBN-13(EAN): 9781138786820 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.
Автор: Wolfgang Ziniel Название: Third Party Product Reviews and Consumer Behaviour ISBN: 3834936324 ISBN-13(EAN): 9783834936325 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Third-Party Product Reviews (TPPRs) are neutral (as far as the producers` interests are concerned) and consumer-orientated product tests that are carried out by experts. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated.
Автор: Subramanian Senthilkannan Muthu Название: Consumer Behaviour and Sustainable Fashion Consumption ISBN: 981134597X ISBN-13(EAN): 9789811345975 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Автор: ?lvarez del Blanco, Roberto M. Название: Brand Beauty Unleashed ISBN: 0367112418 ISBN-13(EAN): 9780367112417 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
Описание: "This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
Автор: Drucker Название: Technology, Management and Society ISBN: 1138135100 ISBN-13(EAN): 9781138135109 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books.
In this volume Drucker has collected twelve essays on technology and management and their relationship to, and interaction with, human society. In these essays the reader is able to grasp and savour some of the essential ideas and philosophy that have been expanded into Drucker's various books.
Автор: Foxall Название: Addiction as Consumer Choice ISBN: 0415703204 ISBN-13(EAN): 9780415703208 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine purchasing to extreme compulsion.
Автор: East Robert, Singh Jaywant, Wright Malcolm Название: Consumer Behaviour: Applications in Marketing ISBN: 1529730848 ISBN-13(EAN): 9781529730845 Издательство: Sage Publications Рейтинг: Цена: 49888.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
Автор: Zubin Sethna and Jim Blythe Название: Consumer Behaviour ISBN: 1473919134 ISBN-13(EAN): 9781473919136 Издательство: Sage Publications Рейтинг: Цена: 6810.00 р. Наличие на складе: Поставка под заказ.
Описание: Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.
Автор: Hulten Название: Sensory Marketing ISBN: 1138914622 ISBN-13(EAN): 9781138914629 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers` perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.
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