Strong Brands, Strong Relationships, 

Автор: Schweitzer Sharon, Alexander Liz
Название: Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
ISBN: 1118919017 ISBN-13(EAN): 9781118919019
Издательство: Wiley
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Цена: 3642.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today`s global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai.

Название: Consumer-Brand Relationships
ISBN: 0415783135 ISBN-13(EAN): 9780415783132
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.

Автор: Morrison Rachel
Название: Relationships in Organizations
ISBN: 1137280638 ISBN-13(EAN): 9781137280633
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book is an exploration into the current world of relationships in the workplace. It focuses on the ways in which organizational relationships - be they friendships, superior-subordinate relationships, negative relationships, romantic liaisons or simply membership to a social network - can influence and affect our experience of work.

Автор: Cundari Aldo
Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer
ISBN: 1119092892 ISBN-13(EAN): 9781119092896
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.