Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Willman Paul Название: Understanding Management ISBN: 0198716923 ISBN-13(EAN): 9780198716921 Издательство: Oxford Academ Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive introductory text explains the roots of the management field in the social sciences; and how it developed and why. Appealing to those with a broad interest in the area, this book will also act as a guide to the extensive literatures in the field for those wishing to go further
Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Название: Management and Information Technology ISBN: 1138203106 ISBN-13(EAN): 9781138203105 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Information technology has come to play an important role in organizations over the last few decades. Though it began as an entity dealt with by specialists, IT has evolved to become an everyday tool with both operational and strategic impacts. Most modern organizations have adopted different forms of IT, and become dependent on their computer-based information systems and their peripherals for everyday operations. Information technology offers opportunities to increase efficiency, customer value, and competitiveness.
Given the financial investment in IT required by organizations to remain competitive, IT has become a resource that needs to be managed. Management and Information Technology evaluates organizations' utilization of IT including knowledge management and e-learning, accounting, and business relationships. Presenting theories to help the reader understand the varying roles IT can occupy in different organizations, this volume illustrates the ways in which IT has become a key strategic tool.
Описание: The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the National Science Council in Taiwan to observe the development processes and accomplishments, and to conduct scientific researches covering not only the technology and management disciplines, but also the humanities and social science disciplines. The development process of new digital content and IT-enabled services of NPM would be a useful benchmark for museums, cultural and creative organizations and traditional organizations in Taiwan and around the world.
Автор: Okeke Название: Information Theft Prevention ISBN: 1138841676 ISBN-13(EAN): 9781138841673 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
As retail businesses migrate to the digital realm, internal information theft incidents continue to threaten on-line and off-line retail operations. The evolving propagation of internal information theft has surpassed the traditional techniques of crime prevention practices. Many business organizations search for internal information theft prevention guides that fit into their retail business operation, only to be inundated with generic and theoretical models. This book examines applicable methods for retail businesses to effectively prevent internal information theft.
Information Theft Prevention offers readers a comprehensive understanding of the current status of the retail sector information theft prevention models in relation to the internationally recognized benchmark of information security. It presents simple and effective management processes for ensuring better information system security, fostering a proactive approach to internal information theft prevention. Furthermore, it builds on well-defined retail business cases to identify applicable solutions for businesses today. Integrating the retail business operations and information system security practices, the book identifies ways to coordinate efforts across a business in order to achieve the best results. IT security managers and professionals, financial frauds consultants, cyber security professionals and crime prevention professionals will find this book a valuable resource for identifying and creating tools to prevent internal information theft.
Автор: Wasen Название: Innovation Management in Robot Society ISBN: 1138790044 ISBN-13(EAN): 9781138790049 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines `knowledge friction` within an institutional environment based on a change management perspective. It presents a framework that differentiates types of digital knowledge assets and emerging organizational and technological capabilities.
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