Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Macdonald Название: The Graffiti Subculture ISBN: 0333781902 ISBN-13(EAN): 9780333781906 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using insights from ethnographic research conducted in London and New York, the author explores the varying ways young men use graffiti to construct masculinity, claim power and establish independence from the institutions which define and often limit them as young people.
Автор: Elizabeth Currie Название: Fashion and Masculinity in Renaissance Florence ISBN: 1350031631 ISBN-13(EAN): 9781350031630 Издательство: Bloomsbury Academic Рейтинг: Цена: 3166.00 р. Наличие на складе: Нет в наличии.
Описание:
Dress became a testing ground for masculine ideals in Renaissance Italy. With the establishment of the ducal regime in Florence in 1530, there was increasing debate about how to be a nobleman. Was fashionable clothing a sign of magnificence or a source of mockery? Was the graceful courtier virile or effeminate? How could a man dress for court without bankrupting himself? This book explores the whole story of clothing, from the tailor's workshop to spectacular court festivities, to show how the male nobility in one of Italy's main textile production centers used their appearances to project social, sexual, and professional identities.
Sixteenth-century male fashion is often associated with swagger and ostentation but this book shows that Florentine clothing reflected manhood at a much deeper level, communicating a very Italian spectrum of male virtues and vices, from honor, courage, and restraint to luxury and excess. Situating dress at the heart of identity formation, Currie traces these codes through an array of sources, including unpublished archival records, surviving garments, portraiture, poetry, and personal correspondence between the Medici and their courtiers. Addressing important themes such as gender, politics, and consumption, Fashion and Masculinity in Renaissance Florence sheds fresh light on the sartorial culture of the Florentine court and Italy as a whole.
Автор: M. Gallucci Название: Benvenuto Cellini ISBN: 1403961077 ISBN-13(EAN): 9781403961075 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using the methodologies of New Historicism, social history, and gender and sexuality studies, this book places Cellini and his cultural production in the context of contemporary discourses about sexuality, law, magic, masculinity, and honour.
Автор: Wooden Shannon R., Gillam Ken Название: Pixar`s Boy Stories: Masculinity in a Postmodern Age ISBN: 1442233583 ISBN-13(EAN): 9781442233584 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 20064.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Since Toy Story, its first feature in 1995, Pixar Animation Studios has produced a string of commercial and critical successes including Monsters, Inc.; WALL-E; Finding Nemo; The Incredibles; Cars; and Up. In nearly all of these films, male characters are prominently featured, usually as protagonists. Despite obvious surface differences, these figures often follow similar narratives toward domestic fulfillment and civic engagement. However, these characters are also hypermasculine types whose paths lead to postmodern social roles more revelatory of the current crisis that sociologists and others have noted in boy culture. In Pixar s Boy Stories: Masculinity in a Postmodern Age, Shannon R. Wooden and Ken Gillam examine how boys become men and how men measure up in films produced by the animation giant. Offering counterintuitive readings of boy culture, this book describes how the films quietly but forcefully reiterate traditional masculine norms in terms of what they praise and what they condemn. Whether toys or ants, monsters or cars, Pixar s males succeed or fail according to the boy code, the relentlessly policed gender standards rampant in American boyhood. Structured thematically around major issues in contemporary boy culture, the book discusses conformity, hypermasculinity, social hierarchies, disability, bullying, and an implicit critique of postmodern parenting. Unprecedented in its focus on Pixar and boys in its films, this book offers a much-needed perspective to current conversations about gender and cinema. Providing a critical discourse about masculine roles in animated features, Pixar s Boy Stories will be of interest to scholars of film, media, and gender studies and to parents.
Автор: Fleming, Bruce Название: Masculinity from the inside ISBN: 1032191473 ISBN-13(EAN): 9781032191478 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on the author`s experience of teaching young men at a military academy, this book rejects the vocabulary and presuppositions of discourses surrounding men and engages with the ways in which men understand themselves, seeking to address the gulf that exists between theoretical accounts of masculinity and men`s own experiences.
Автор: Fjelde Tjelle Kristin Название: Missionary Masculinity, 1870-1930 ISBN: 1137336358 ISBN-13(EAN): 9781137336354 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What kind of men were missionaries? What kind of masculinity did they represent, in ideology as well as in practice? Presupposing masculinity to be a cluster of cultural ideas and social practices that change over time and space, and not a stable entity with a natural, inherent meaning, Kristin Fjelde Tjelle seeks to answer such questions.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Macdonald, Nancy Название: Graffiti subculture ISBN: 0333781910 ISBN-13(EAN): 9780333781913 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using insights from ethnographic research conducted in London and New York, the author explores the varying ways young men use graffiti to construct masculinity, claim power and establish independence from the institutions which define and often limit them as young people.
Автор: Cassino, Dan Название: Gender Threat: Masculinities in Trump`s America ISBN: 1503629899 ISBN-13(EAN): 9781503629899 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Against all evidence to the contrary, American men have come to believe that the world is tilted - economically, socially, politically - against them. A majority of men across the political spectrum feel that they face some amount of discrimination because of their sex. The authors of Gender Threat look at what reasoning lies behind their belief and how they respond to it. Many feel that there is a limited set of socially accepted ways for men to express their gender identity, and when circumstances make it difficult or impossible for them to do so, they search for another outlet to compensate. Sometimes these behaviors are socially positive, such as placing a greater emphasis on fatherhood, but other times they can be maladaptive, as in the case of increased sexual harassment at work. These trends have emerged, notably, since the Great Recession of 2008-09. Drawing on multiple data sources, the authors find that the specter of threats to their gender identity has important implications for men's behavior. Importantly, younger men are more likely to turn to nontraditional compensatory behaviors, such as increased involvement in cooking, parenting, and community leadership, suggesting that the conception of masculinity is likely to change in the decades to come.
Автор: Ford Clementine Название: Boys Will Be Boys: Power, Patriarchy and Toxic Masculinity ISBN: 1786077620 ISBN-13(EAN): 9781786077622 Издательство: TBS/GBS Рейтинг: Цена: 2176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The incendiary new book about toxic masculinity and misogyny from Clementine Ford, author of the bestselling feminist manifesto, Fight Like A Girl.
Автор: Gerard A. de Wit Название: Symbolism of Masculinity and Femininity ISBN: 3662393514 ISBN-13(EAN): 9783662393512 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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