Описание: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what`s working andwhat`s wasted.
Автор: Upadrista, Venkatesh Название: Formula 4.0 for digital transformation ISBN: 0367746840 ISBN-13(EAN): 9780367746841 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A staggering 70% of digital transformations have failed as per McKinsey. The key reason why enterprises are failing in their digital transformation journey is because there is no standard framework existing in the industry that enterprises can use to transform themselves to digital.
Автор: Prof. Dr. Dr. h.c. mult. Heribert Meffert; Benjami Название: Preisaktionen bei Verkehrsdienstleistungen ISBN: 3834908924 ISBN-13(EAN): 9783834908926 Издательство: Springer Рейтинг: Цена: 9794.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Preisaktionen als Herausforderung an das Marketing von Verkehrsdienstleistungsunternehmen; Konzeption zur Analyse der Wirkungen von Preisaktionen; Empirische Analyse der Wirkungen von Preisaktionen; Implikationen fьr das Preismanagement
Описание: Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
Differentiated presents a new way forward for companies and nonprofits seeking purpose-powered strategic differentiation following the pandemic's reset and sweeping shifts in consumer behavior. Every chapter begins with a real-world story illustrating the practices to follow. Each story showcases strategic differentiation in action as it teaches organizations how to set themselves apart by questioning outdated assumptions, embracing new approaches, and converting guesswork into transformational decision-making.
Grounded in a customer mindset, a concept perfectly attuned to today's digital era, the book's conversational tone and relatable insights paint a pathway to discover an organization's unique Differentiation Zone(R). Understanding what matters most to your customer yields groundbreaking results for purpose-driven organizations seeking competitive advantage.
Written by an artist-strategist steeped in creative thinking, Differentiated distills two decades of insights into two essential lessons, the themes for the book's main sections.
Section 1, "Embrace Your Customer's Mindset," presents the Six Guiding Principles, each in a chapter. Each chapter opens with a story and closes with essential learnings.
Section 2, "The Essence of Your Strategy is Choice," presents the Differentiation Zone's Four-Step Process. Each step introduces a modern-day exemplar and updated approaches. Every chapter references the author's insights and shares her latest tools.
Karla invites the reader into her studio, illustrating her innovative process and resulting creations. She discovers unique Differentiation Zones for each of the purpose-driven organizations showcased throughout the book. She illustrates how clarity of customer aligns with clarity of mission and differentiation to accelerate strategic success. We see firsthand that decades-old tools such as SWOT, PEST, and the classic competitor categories are out of sync when customers define our competitive reality and determine our future relevance.
About the Author
Karla Raines is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment in 2018. Differentiated shares the story of her inventive strategy process, Differentiation Zone(R), through real-life vignettes and powerful lessons pulled from over two decades of consulting experience. Karla co-owns an international research and strategy firm, Corona Insights, where she's led countless empathy-based and data-driven strategy processes. She recognizes that creativity and imagination are crucial to the strategy process, and wouldn't have discovered Differentiation Zone without both. Her "aha" moment in 2018 occurred when she saw something she'd never seen before. The experience crystallized her intuitive process and inspired her to reverse engineer what she'd taught herself to do over years of hands-on practice.
With a unique ability to see beyond what is, Karla leads her clients to discover authentic differentiation and craft plans to realize a competitive advantage. Abstract painting propels Karla's professional creativity and risk-taking as it fuels her soul; see https: //karlarainesart.com. Artists look at the world differently, and creativity opens a new portal. Years of painting have taught Karla to get out of her own way, not to tell herself no, and be open to the power of flow. She wouldn't have discovered Differentiation Zone without it. Visit the Differentiation Zone website at https: //differentiationzone.com.
Автор: Bodea Название: Segmentation, Revenue Management and Pricing Analytics ISBN: 0415898331 ISBN-13(EAN): 9780415898331 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.
Автор: Zeyen, Anica (centre For Research Into Sustainability, Royal Holloway, University Of London) Beckmann, Markus Название: Social entrepreneurship and business ethics ISBN: 0367732793 ISBN-13(EAN): 9780367732790 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Looking at social entrepreneurship from both a multi-level analysis and an ethical perspective, this book takes the reader on a journey through the "bright side" as well as the potential "dark side" of social entrepreneurship for societies, organizations, and individuals.
Differentiated presents a new way forward for companies and nonprofits seeking purpose-powered strategic differentiation following the pandemic's reset and sweeping shifts in consumer behavior. Every chapter begins with a real-world story illustrating the practices to follow. Each story showcases strategic differentiation in action as it teaches organizations how to set themselves apart by questioning outdated assumptions, embracing new approaches, and converting guesswork into transformational decision-making.
Grounded in a customer mindset, a concept perfectly attuned to today's digital era, the book's conversational tone and relatable insights paint a pathway to discover an organization's unique Differentiation Zone(R). Understanding what matters most to your customer yields groundbreaking results for purpose-driven organizations seeking competitive advantage.
Written by an artist-strategist steeped in creative thinking, Differentiated distills two decades of insights into two essential lessons, the themes for the book's main sections.
Section 1, "Embrace Your Customer's Mindset," presents the Six Guiding Principles, each in a chapter. Each chapter opens with a story and closes with essential learnings.
Section 2, "The Essence of Your Strategy is Choice," presents the Differentiation Zone's Four-Step Process. Each step introduces a modern-day exemplar and updated approaches. Every chapter references the author's insights and shares her latest tools.
Karla invites the reader into her studio, illustrating her innovative process and resulting creations. She discovers unique Differentiation Zones for each of the purpose-driven organizations showcased throughout the book. She illustrates how clarity of customer aligns with clarity of mission and differentiation to accelerate strategic success. We see firsthand that decades-old tools such as SWOT, PEST, and the classic competitor categories are out of sync when customers define our competitive reality and determine our future relevance.
About the Author
Karla Raines is an accomplished strategist serving purpose-driven organizations in dynamically competitive industries. Her commitment to mastering the art of strategy led her to a career-defining eureka moment in 2018. Differentiated shares the story of her inventive strategy process, Differentiation Zone(R), through real-life vignettes and powerful lessons pulled from over two decades of consulting experience. Karla co-owns an international research and strategy firm, Corona Insights, where she's led countless empathy-based and data-driven strategy processes. She recognizes that creativity and imagination are crucial to the strategy process, and wouldn't have discovered Differentiation Zone without both. Her "aha" moment in 2018 occurred when she saw something she'd never seen before. The experience crystallized her intuitive process and inspired her to reverse engineer what she'd taught herself to do over years of hands-on practice.
With a unique ability to see beyond what is, Karla leads her clients to discover authentic differentiation and craft plans to realize a competitive advantage. Abstract painting propels Karla's professional creativity and risk-taking as it fuels her soul; see https: //karlarainesart.com. Artists look at the world differently, and creativity opens a new portal. Years of painting have taught Karla to get out of her own way, not to tell herself no, and be open to the power of flow. She wouldn't have discovered Differentiation Zone without it. Visit the Differentiation Zone website at https: //differentiationzone.com.
Автор: Juana-catalina Rodriguez, Rodriguez Название: Unsettled disruption ISBN: 164663442X ISBN-13(EAN): 9781646634422 Издательство: Неизвестно Рейтинг: Цена: 2476.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brighter Skies Ahead; Forecasting a Full Life When You Empty the Nest Companion Journal is a tool that will help readers find comfort, inspiration and hope as they reconnect with the person they were before becoming a parent by providing thoughtful writing prompts and quotes that will help readers reconnect with a new purpose and passion in life after dedicating decades to raising a family.
Автор: Mike Quinn, Quinn Название: Failing to win ISBN: 1990956432 ISBN-13(EAN): 9781990956430 Издательство: Неизвестно Рейтинг: Цена: 1764.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Musa Al-Halool, from Raqqa Syria, has put together 36 tales on the subject of the Syrian Civil War, the Assad government, and the authoritarian style of other Arab dictators. The heart of The Dusk Visitor is short fiction that paints a dystopian landscape, Kafkaesque, life that appears to offer hope and yet is riven with absurdity, unfreedom, fear, and death.
Название: Managing Social Purpose Driven Organizations ISBN: 1138244708 ISBN-13(EAN): 9781138244702 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Нет в наличии.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
