Название: Media Management and Live Experience ISBN: 1032563672 ISBN-13(EAN): 9781032563671 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть (1 шт.)
Автор: Sitkin, Lea Название: Urban Events, Place Branding and Promotion ISBN: 1032088559 ISBN-13(EAN): 9781032088556 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.
Автор: Hoisington, Corinne (N/A) Название: Mega Events, Urban Transformations and Social Citizenship ISBN: 0367625644 ISBN-13(EAN): 9780367625641 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides theoretical and empirical perspectives on the urban impact of mega-events globally. It takes mega-events as an instance to analyse urban transformations and their effects on citizenship.
Автор: Graeff, Billy Название: Capitalism, sport mega events and the global south ISBN: 036778453X ISBN-13(EAN): 9780367784539 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What are the social, political and economic consequences of staging sport mega events such as the Olympics and the World Cup? This book presents a new approach to sport mega events and related issues, exploring elements that are not present or are not developed in the existing literature.
Автор: Poliquin, Rachel Durst, Kathryn Название: Tourist behavior ISBN: 1774910241 ISBN-13(EAN): 9781774910245 Издательство: Taylor&Francis Рейтинг: Цена: 18987.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discusses tourist behavior from diverse cultural and geographical backgrounds. Topics address relationship management, luxury tourism brands, social media and digital technology, tourists` motivation and satisfaction, predictions for tourist behavior in post-COVID-19, heritage tourism, and more.
Описание: The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry, colleges and universities, and communities. This book provides a broad overview of this thriving and expanding industry.
Автор: Yeoman Ian, Robertson Martin, McMahon -. Beattie U Название: The Future of Events & Festivals ISBN: 0415824621 ISBN-13(EAN): 9780415824620 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society.
This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda.
Written by leading academics in the field, this ground breaking book will be a valuable reference point for educators, researchers and industry professionals.
Автор: Jepson, Allan Название: Power, Construction and Meaning in Festivals ISBN: 1032339373 ISBN-13(EAN): 9781032339375 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Mair, Judith Название: The Routledge Handbook of Festivals ISBN: 1032338997 ISBN-13(EAN): 9781032338996 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Risk and Hazard Management for Festivals and Events ISBN: 1138678384 ISBN-13(EAN): 9781138678385 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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