Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Marketing Strategies for Central and Eastern Europe, 


Варианты приобретения
Цена: 8726.00р.
Кол-во:
 о цене
Наличие: Отсутствует. 
Возможна поставка под заказ. Дата поступления на склад уточняется после оформления заказа


Добавить в корзину
в Мои желания


Название:  Marketing Strategies for Central and Eastern Europe
ISBN: 9781138718265
Издательство: Taylor&Francis
Классификация:
ISBN-10: 1138718262
Обложка/Формат: Hardback
Страницы: 226
Вес: 0.50 кг.
Дата издания: 15.06.2018
Серия: Routledge revivals
Язык: English
Размер: 164 x 240 x 20
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз


Elites in Transition

Автор: Heinrich Best; Ulrike Becker
Название: Elites in Transition
ISBN: 3810018449 ISBN-13(EAN): 9783810018441
Издательство: Springer
Рейтинг:
Цена: 12157.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "Who rules in Eastern Europe?" became a fundamental question for western researchers and other observers after communist regimes were established in the region, and it gained further importance as state socialism expanded into Central Europe after the Second World War. A political order which, according to Leninist theory of the state and to subsequent Stalinist political practice, was primarily a highly centralised and repressive power organisation, directed, as if it were natural, researchers attention towards the highest echelon of office holders in party and state. Extreme centralisation of power in these regimes was consequently linked to an elitist approach to analysing them from a distant viewpoint. It is one of the many paradoxes of state socialism, that a social and political order which presumptuously claimed to be the final destination of historical development and to be based on deterministic laws of social evolution, which claimed an egalitarian nature and denied the significance of the individual, was per- ceived through the idiosyncrasies, rivalries and personal traits of its rulers. The largest part of these societies remained in grey obscurity, onlyoccasion- ally revealing bits of valid information about a social life distant from the centres of power. It is debatable whether this top-headedness of western re- search into communist societies created a completely distorted picture of re- ality, however, it certainly contributed to an overestimation of the stability of these regimes, an underestimation of their factual diversity and a misjudge- ment of the extent of conflicts and cleavages dividing them.

Higher Education Policies in Central and Eastern Europe

Автор: M. Dobbins
Название: Higher Education Policies in Central and Eastern Europe
ISBN: 1349331996 ISBN-13(EAN): 9781349331994
Издательство: Springer
Рейтинг:
Цена: 12157.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A political science perspective on higher education reform in Central and Eastern Europe. Examines the impact of historical institutions and transnational networking on institutions of higher education and assesses whether Poland, the Czech Republic, Bulgaria and Romania are converging towards a common model of market-based governance.

New Demographic Faces of Europe

Автор: Tomas Kucera; Olga V. Kucerova; Oksana B. Opara; E
Название: New Demographic Faces of Europe
ISBN: 3642641318 ISBN-13(EAN): 9783642641312
Издательство: Springer
Рейтинг:
Цена: 15372.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The book presents a comprehensive overview of the recent demographic trends in the countries of Central and Eastern Europe focusing on such critical issues as fertility decline, changes in mortality, migration dynamics, acceleration of population ageing and negative population growth.

Elites and Identities in Post-Soviet Space

Название: Elites and Identities in Post-Soviet Space
ISBN: 113811846X ISBN-13(EAN): 9781138118461
Издательство: Taylor&Francis
Рейтинг:
Цена: 7042.00 р.
Наличие на складе: Нет в наличии.

Описание: The dissolution of the communist system led to the creation of new states and the formation of new concepts of citizenship in the post-Soviet states of Central and Eastern Europe. The formation of national identity also occurred in the context of the process of increasing economic and political globalisation, particularly the widening of the European Union to include the central European post-socialist and Baltic States. Internationally, Russia sought to establish a new identity either as a European or as a Eurasian society and had to accommodate the interests of a wider Russian Diaspora in the ‘near abroad’.      This book addresses how domestic elites (regional, political and economic) influenced the formation of national identities and the ways in which citizenship has been defined. A second component considers the external dimensions: the ways in which foreign elites influenced either directly or indirectly the concept of identity and the interaction with internal elites. The essays consider the role of the European Union in attempting to form a European identity.  Moreover, the growing internationalisation of economies (privatisation, monetary harmonisation, dependence on trade) also had effects on the kind of ‘national identity’ sought by the new nation states as well as the defining by them of ‘the other’.The collection focuses on the interrelations between social identity, state and citizenship formation, and the role of elites in defining the content of concepts in different post-communist societies. This book was originally published as a special issue of Europe-Asia Studies.

Chinese migrants in russia, central asia and eastern europe

Название: Chinese migrants in russia, central asia and eastern europe
ISBN: 1138481394 ISBN-13(EAN): 9781138481398
Издательство: Taylor&Francis
Рейтинг:
Цена: 7654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book provides a comprehensive overview of Chinese migration to the countries of the former Soviet bloc - Russia, Eastern Europe and countries of Central Asia - exploring how the migration has come about, discussing the motivation of the migrants and examining the significant contribution the migrants are making.

Urban Grassroots Movements in Central and Eastern Europe

Автор: Jacobsson
Название: Urban Grassroots Movements in Central and Eastern Europe
ISBN: 1472434463 ISBN-13(EAN): 9781472434463
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: What can we learn about collective action across Central and Eastern Europe by focusing on activism within urban spaces? This volume argues that the recent resurgence of urban grassroots mobilisation represents a new phase in the development of post-socialist civil societies and that these civil societies have significantly more vitality than is commonly perceived. The case studies here reflect the diversity and complexity of post-socialist urban movements, capturing also the extent to which the laboratory of urban politics is richly illustrative of the complex nexus of state-society-market relations within post-socialism. The grassroots campaigns and actions reflect the new social cleavages and increased polarisation as a consequence of neoliberal urbanisation and global integration, as well as the transformation of state power and authority in the region. Studying urban activism in Central and Eastern Europe is instructive for urban movements scholars generally, as it forces us to acknowledge the variety of forms that contention can take and the usefulness of embedding the study of urban movements within a larger understanding of civil society.

Eastern Europe and the Challenges of Modernity, 1800-2000

Автор: Bianchini
Название: Eastern Europe and the Challenges of Modernity, 1800-2000
ISBN: 1138687316 ISBN-13(EAN): 9781138687318
Издательство: Taylor&Francis
Рейтинг:
Цена: 7654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book presents a concise and comprehensive overview of the mainstream flows of ideas, politics and itineraries towards modernity in Central and Eastern Europe and the Balkans over two centuries from the beginning of the nineteenth century to the end of the Gorbachev administration. Unlike other books on the subject which view modernity based on the idea of Western European supremacy, this book outlines the various different pathways of development, and of growing industrialisation, urbanisation and secularisation which took place across the region. It provides rich insights on the complex networks whereby very varied ideas, aspirations and policies interacted to bring about a varied pattern of progress, and of integration and isolation, with different areas moving in different ways and at different paces. Overall the book presents something very different from the traditional picture of the" two Europes". Particular examples covered include agrarian reform movements, in various phases, different models of socialism, and different models of socialist reform.

Segregation – Integration – Assimilation

Автор: Nagy
Название: Segregation – Integration – Assimilation
ISBN: 1138265772 ISBN-13(EAN): 9781138265776
Издательство: Taylor&Francis
Рейтинг:
Цена: 8114.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: There is a widespread concern today with the role and experiences of ethnic and religious minorities, and their potential for conflict and harmony with 'host communities' and with each other, especially in towns. Interest in historical aspects of these phenomena is growing rapidly, not least in studies of the long and complex history of the towns of Central and Eastern Europe. Most such studies focus on particular places or on particular groups, but this volume offers a broader view covering the period from the tenth to the sixteenth century and regions from Germany to Dalmatia and from Epirus to Livonia, with an emphasis on the territory of medieval Hungary. The focus is on the changing nature of identity, perception and legal status of groups, on relations within and between them, and on the ways in which these elements were affected by the external political regimes and ideologies to which the towns were subjected. Many of the places examined were notable for the complexity of their ethnic and religious composition, and for their exposure to a wide range of external influences, including long-distance trade and tensions between settled and semi-nomadic ways of life. Overall the volume illustrates the variety of ways in which minorities found a place in towns - as citizens, outsiders, or in some other role - and how that could vary according to local circumstances and over time. Dealing with the formative period for modern European towns, this volume not only reveals much about medieval society and urban history, but poses questions still relevant today.

Beyond NGO-ization

Автор: Saxonberg
Название: Beyond NGO-ization
ISBN: 113827965X ISBN-13(EAN): 9781138279650
Издательство: Taylor&Francis
Рейтинг:
Цена: 7961.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book gives a nuanced and updated view of social movements in post-communist Europe, by looking at the cases of relatively successful mobilization, by examining groups that have often been neglected in the discourse on social movements and civil society (including animal rights groups, racist movements and non-feminist family organizations), an

Population Ageing in Central and Eastern Europe

Название: Population Ageing in Central and Eastern Europe
ISBN: 1138278564 ISBN-13(EAN): 9781138278561
Издательство: Taylor&Francis
Рейтинг:
Цена: 7654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: During the 1990s, Europe became the first continent with a 'mature society', where people aged 60 years and older outnumber children and as this trend continues, the resulting 'ageing societies' will differ from previous societies in their make-up, in their needs, and in their resource allocation. Population ageing poses an even greater challenge to the post-communist societies of Central and Eastern Europe. While still struggling to cope with the aftermath of the economic and social transition process following the breakdown of communism, they are now facing even more rapid demographic change than Western Europe. This book brings together leading scholars to present an understanding of the processes underlying the very rapid population ageing in Central and Eastern Europe. In addition to discussing the main demographic drivers behind this development in each of the countries examined, this volume also discusses its implications for policy, healthcare provision, workforces, intergenerational family relations, the social cohesion of future Central and Eastern European societies, and the quality of life experienced by their citizens. Organised around broad geographical regions with final sections analysing the book's findings and their future implications, Population Ageing in Central and Eastern Europe will be of interest to gerontologists, policy makers, students and scholars of population change

Marketing Strategies for Central and Eastern Europe

Название: Marketing Strategies for Central and Eastern Europe
ISBN: 1138718246 ISBN-13(EAN): 9781138718241
Издательство: Taylor&Francis
Рейтинг:
Цена: 5205.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.

Internationalisation of Social Sciences in Central and Eastern Europe

Название: Internationalisation of Social Sciences in Central and Eastern Europe
ISBN: 1138019801 ISBN-13(EAN): 9781138019805
Издательство: Taylor&Francis
Рейтинг:
Цена: 7654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Internationalisation of Social Sciences in Central and Eastern Europe explores the way in which social sciences, in comparison with other sciences in Europe, have been divided by the political orders of West and East. As part of the field of science policies in Europe, this book contributes to the creation of a new understanding of the European academic landscape of social sciences with particular focus on CEE countries.

In its investigation of the emergence of social sciences in Central and Eastern Europe following the collapse of the totalitarian systems, this book discusses how the internationalisation of the social sciences and the convergence between Western and Eastern social scientific life is hindered by factors including funding, academic contacts, and curriculum development. The issues addressed within the text serve to prompt the realisation that coherence in European social sciences can be reached only if new academic traditions and cultures are developed, and science policies harmonised.

This book is essential reading for undergraduate and graduate students of European Integration, CEE or Transitional Studies, and any courses related to science policies. It is also relevant to science administrators and policy makers at national and European level.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия