Описание: To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume presents a dynamic overview of the best practices for marketing products that target children as consumers and analyses the most effective promotional strategies.
Автор: Pellandini-Sim?nya Название: Consumption Norms and Everyday Ethics ISBN: 1137022493 ISBN-13(EAN): 9781137022493 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How much is acceptable to consume? What is appropriate to consume and which goods fall into the disapproved category? Answers to these questions vary widely across time and space. This book examines the sources of this variation by providing an account of how everyday consumption norms develop, why they differ and why they change.
Автор: Karl G. Jechoutek Название: Religious Ethics in the Market Economy ISBN: 3030095118 ISBN-13(EAN): 9783030095116 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book aims to go beyond merely confrontational or complementary treatments of the relationship between market participation and business ethics. Reviewing the attitudes towards the market embedded in religious ethics and scholars, it explores the symbiotic relationship between the economy, ethics and morals. Moving the discussion beyond a static and traditional economy envisaged by scripture, it explores the impact of an evolving and globalised economy based on the value systems of moral philosophy and religious ethics. The Author aims to expand the conventional view of business ethics, encouraging readers to interpret markets and morality as intertwined concepts, and use them to inform further research.
Автор: Radzik, Linda (texas A & M University) Bennett, Christopher (university Of Sheffield) Pettigrove, Glen (university Of Glasgow) Sher, George (rice Univ Название: The ethics of social punishment ISBN: 1108799299 ISBN-13(EAN): 9781108799294 Издательство: Cambridge Academ Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book extends philosophical discussions of punishment to a new topic: the ways ordinary people enforce morality in everyday life. Readers interested in moral, legal and social issues will find tools for critically evaluating contemporary practices, including calling wrongdoers out, boycotting, and public shaming on social media.
Автор: Radzik Linda, Bennett Christopher, Pettigrove Glen Название: The Ethics of Social Punishment: The Enforcement of Morality in Everyday Life ISBN: 1108836062 ISBN-13(EAN): 9781108836067 Издательство: Cambridge University Press Рейтинг: Цена: 20714.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book extends philosophical discussions of punishment to a new topic: the ways ordinary people enforce morality in everyday life. Readers interested in moral, legal and social issues will find tools for critically evaluating contemporary practices, including calling wrongdoers out, boycotting, and public shaming on social media.
Описание: In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime`s new approach to retailing and consumption engendered.
Автор: Strengers Yolande Название: Smart Energy Technologies in Everyday Life ISBN: 1137267046 ISBN-13(EAN): 9781137267047 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book interrogates the global utopian vision for smart energy technologies and the new energy consumer intended to realise it. It enriches and extends the possibilities of four residential smart strategies: energy feedback, dynamic pricing, home automation and micro-generation, focusing on how they are being integrated into everyday practice.
Автор: Manyukhina, Yana Название: Ethical consumption: practices and identities ISBN: 1138895539 ISBN-13(EAN): 9781138895539 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and being an ethical consumer. By integrating Margaret Archer’s theory of identity formation and Christian Coff’s work on food ethics, it develops a theoretical account explicating the generative mechanism that gives rise to ethical consumer practices and identities. The second part of the book presents the findings from a qualitative study with self-perceived ethical food consumers to demonstrate the fit between the proposed theoretical mechanism and the actual experiences of ethically committed consumers. Through integrating agency-focused and socio-centric perspectives on consumer behaviour, the book develops a more comprehensive and balanced approach to conceptualising and studying consumption processes and phenomena.
Автор: James Eastwood Название: Ethics as a Weapon of War: Militarism and Morality in Israel ISBN: 1108400973 ISBN-13(EAN): 9781108400978 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines theories of morality and ethics in war through a comprehensive study of the Israel Defence Forces. It will appeal to researchers and students exploring military ethics and Israeli politics, international relations, as well as those studying war and politics in the wider Middle East.
Автор: Barela Steven J., Fallon Mark, Gaggioli Gloria Название: Interrogation and Torture: Integrating Efficacy with Law and Morality ISBN: 0190097523 ISBN-13(EAN): 9780190097523 Издательство: Oxford Academ Рейтинг: Цена: 37129.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book develops, for the first time, a comprehensive discussion regarding the legality of torture and the efficacy of interrogation. Scientific research has concluded that torture is not effective. So, what interrogational methods are effective and how does one deploy those methods in such a way that is consistent with law and morality?
Автор: Black, Jay Название: Privacy II ISBN: 0805899502 ISBN-13(EAN): 9780805899504 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Santos, Ganassali, Casarin, Laak Название: Consumption Culture In Europe ISBN: 146662857X ISBN-13(EAN): 9781466628571 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. <br><br><em>Consumption Culture in Europe: Insight into the Beverage Industry</em> brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.|Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. <br><br><em>Consumption Culture in Europe: Insight into the Beverage Industry</em> brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.
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