Business acumen for strategic communicators, Ragas, Matthew W. (depaul University, Usa) Culp, Ron (depaul University, Usa)

Автор: Matthew W. Ragas, Ron Culp
Название: Business Acumen for Strategic Communicators: A Primer
ISBN: 1838676627 ISBN-13(EAN): 9781838676629
Издательство: Emerald
Рейтинг:
Цена: 6503.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Business acumen has emerged as a critical competency for communicators. But if you`re a public relations, advertising or communication professional that didn`t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

Автор: Grantham Susan, Pearson Mark
Название: Social Media Risk and the Law: A Guide for Global Communicators
ISBN: 1032017996 ISBN-13(EAN): 9781032017990
Издательство: Taylor&Francis
Рейтинг:
Цена: 5817.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Social media has many advantages for professional communication - but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media.

Автор: M. Ragas; E. Culp
Название: Business Essentials for Strategic Communicators
ISBN: 1349481882 ISBN-13(EAN): 9781349481880
Издательство: Springer
Рейтинг:
Цена: 4191.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The rise of digital media and the public`s demand for transparency has elevated the importance of communication for every business.

Название: Mastering business for strategic communicators
ISBN: 178743821X ISBN-13(EAN): 9781787438217
Издательство: Emerald
Рейтинг:
Цена: 6706.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.

Автор: Bush, Lee (elon University, Usa) Lindsey, Karen (elon University, Usa)
Название: Diversity, equity, and inclusion in strategic communications
ISBN: 1032533862 ISBN-13(EAN): 9781032533865
Издательство: Taylor&Francis
Рейтинг:
Цена: 5970.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Название: Mastering business for strategic communicators
ISBN: 1787145042 ISBN-13(EAN): 9781787145047
Издательство: Emerald
Рейтинг:
Цена: 14634.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.  Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP.  This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today’s most well-known brands and organizations. 

Автор: Ragas
Название: Business Essentials for Strategic Communicators
ISBN: 1137387734 ISBN-13(EAN): 9781137387738
Издательство: Springer
Рейтинг:
Цена: 10480.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Business Essentials for Strategic Communicators provides communication professionals and students with the essential `Business 101` knowledge they need to navigate the business world with the best of them.

Автор: Swiatek, Lukasz (university Of New South Wales, Sydney, Australia) Vujnovic, Marina Galloway, Chris (massey University, New Zealand) Kruckeberg, Dean
Название: Artificial intelligence, strategic communicators and activism
ISBN: 1032348267 ISBN-13(EAN): 9781032348261
Издательство: Taylor&Francis
Рейтинг:
Цена: 7501.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Birt
Название: 7 Secrets of Highly Effective Social Impact Communicators
ISBN: 1484297970 ISBN-13(EAN): 9781484297971
Издательство: Springer
Рейтинг:
Цена: 3912.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Social impact communication is quickly become a mandatory skill for leaders of modern businesses and nonprofits, at all levels of an organization. Yet using strategy, language and influence to advance game-changing societal breakthroughs isn’t something most people learn in college. This book provides a pathway for empathy, clarity and persuasive communication to advance the social impact work that can help people, their families and society. Too often, workplaces leave these essential capabilities to chance or trust osmosis to do the work. These aren’t skills you can learn in a classroom. They must be learned while actively engaged in the work of social impact leadership. Too many organizations treat social impact communication and programmatic leadership as “just another marketing project.” It’s a tremendous missed opportunity for businesses seeking to add value to society and deepen their client/customer relationships. What’s more, it directly damages other aspects of organizations’ ESG priorities— specifically, their cultivation of a healthy, safe and engaged workplace with team members whose personal values and professional activities are in harmony. Journalist and social impact business executive Nate Birt walks you through the essential mindset shifts and principles needed perform the social impact work that matters and have confidence your headed toward true north. The book includes firsthand insights, how-to strategies and social impact leadership anecdotes, along with insights and tips from dozens of social impact communicators whose perspective will provide you with real-world validation, strategies and encouragement. Each chapter includes a call for personal reflection or action that features a series of question-based prompts to encourage further introspection and journaling. At the end of the book, you'll get access to other resources to continue the conversation and professional development in the area of social impact communication. What You'll Learn * Understand what makes social impact communication fundamentally different from conventional advertising, journalism or marketing * See why social impact communication requires translational communication capabilities within an organization, across partner stakeholders, and with external audiences, clients and customers. * Examine how social impact communication cultivates more engaged leaders and teams by unlocking the power of team members’ individual values and personal purpose Who This Book Is For Social-impact executives and their teams in corporate or non-profit settings; non-ESG-focused executives seeking to better understand social impact and associated leadership/management strategies; college or university students seeking to specialize in social impact leadership; think-tank leaders, policymakers or others whose work intersects with social impact disciplines and decision-making.

Автор: Meadows, William C.
Название: First code talkers
ISBN: 0806168412 ISBN-13(EAN): 9780806168418
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 4634.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Many Americans know something about the Navajo code talkers in World War II - but little else about the military service of Native Americans, who have served in our armed forces since the American Revolution, and still serve in larger numbers than any other ethnic group. But, as we learn in this splendid work of historical restitution, code talking originated in World War I among Native soldiers whose extraordinary service resulted, at long last, in U.S. citizenship for all Native Americans. The first full account of these forgotten soldiers in our nation's military history, The First Code Talkers covers all known Native American code talkers of World War I - members of the Choctaw, Oklahoma Cherokee, Comanche, Osage, and Sioux nations, as well as the Eastern Band of Cherokee and Ho-Chunk, whose veterans have yet to receive congressional recognition. William C. Meadows, the foremost expert on the subject, describes how Native languages, which were essentially unknown outside tribal contexts and thus could be as effective as formal encrypted codes, came to be used for wartime communication. While more than thirty tribal groups were eventually involved in World Wars I and II, this volume focuses on Native Americans in the American Expeditionary Forces during the First World War. Drawing on nearly thirty years of research - in U.S. military and Native American archives, surviving accounts from code talkers and their commanding officers, family records, newspaper accounts, and fieldwork in descendant communities - the author explores the origins, use, and legacy of the code talkers. In the process, he highlights such noted decorated veterans as Otis Leader, Joseph Oklahombi, and Calvin Atchavit and scrutinizes numerous misconceptions and popular myths about code talking and the secrecy surrounding the practice. With appendixes that include a timeline of pertinent events, biographies of known code talkers, and related World War I data, this book is the first comprehensive work ever published on Native American code talkers in the Great War and their critical place in American military history.

Автор: O`boyle, Neil
Название: Communication theory for humans
ISBN: 3031024494 ISBN-13(EAN): 9783031024498
Издательство: Springer
Рейтинг:
Цена: 6288.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book takes a human-centred and concept-led journey through communication theory and is aimed primarily at those who are new to communication studies.

Автор: Geller, Valerie
Название: Beyond Powerful Radio
ISBN: 0240522249 ISBN-13(EAN): 9780240522241
Издательство: Taylor&Francis
Рейтинг:
Цена: 7961.00 р.
Наличие на складе: Нет в наличии.