Название: Influencer Marketing ISBN: 0367338688 ISBN-13(EAN): 9780367338688 Издательство: Taylor&Francis Цена: 5358.00 р. Наличие на складе: Нет в наличии. Описание: This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.
Описание: Long lost, the edition of this significant text has been recovered in the Societe Asiatique in Paris and is now published here. Lokaprakasa by K?emendra with the commentary of Sahaja Bha??a fills a large gap in our knowledge of private life and public administration in medieval India and will greatly interest Sanskritists and historians.
Are you struggling to grow your online presence? Are you unsure of how best to use Instagram to gain more followers? Do you want to become a top influencer in your niche?
The problem is there's so much information out there that it's hard to figure out what really works and what will really improve the strength of your brand.
The answer to this is understanding your niche and learning to create quality content for the abundance of potential followers out there. By learning the techniques in this book you can upgrade your social media game and start to understand why some posts do well and others flop.
You will discover:
How to Use Stories to Boost Engagement Through The Roof
The Most Effective Way to Set Up Your Account
The Importance of Being Authentic
One of the Most Useful and Effective Tools for Marketing Your Content
How to Fully Understand Your Audience and Their Needs
The Mindset It Takes To Be Truly Successful
How To Inspire and Be Inspired
This book will give you tried and tested techniques that will guide you on your way to Instagram stardom. It will show you where you've been going wrong and how to make positive changes today.
Even if you haven't had much success on Instagram and have a small following you can learn these basic techniques and create the momentum and progression you've always wanted.
Would You Like To Know More?
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Описание: Want to turn your Instagram followers into dollars? Are you looking to build your business on Instagram and need the best strategy to get started? Wait, I can make money with Instagram? Yes, indeed you can...keep on reading, and I`ll tell you more.
Название: Influencer Marketing ISBN: 0367338688 ISBN-13(EAN): 9780367338688 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Нет в наличии.
Описание: This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.
Название: Influencer Marketing ISBN: 0367338661 ISBN-13(EAN): 9780367338664 Издательство: Taylor&Francis Рейтинг: Цена: 18374.00 р. Наличие на складе: Нет в наличии.
Описание: This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.
Автор: Cornwell, T. Bettina , Katz, Helen Название: Influencer ISBN: 0367481162 ISBN-13(EAN): 9780367481162 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Influencers` impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
Автор: Cornwell, T. Bettina , Katz, Helen Название: Influencer ISBN: 0367468492 ISBN-13(EAN): 9780367468491 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Influencers` impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
Автор: Aron Levin Название: Influencer Marketing for Brands ISBN: 148425502X ISBN-13(EAN): 9781484255025 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.What You Will LearnPlan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is ForMarketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Автор: Joel Backaler Название: Digital Influence ISBN: 3030086917 ISBN-13(EAN): 9783030086916 Издательство: Springer Рейтинг: Цена: 3492.00 р. Наличие на складе: Нет в наличии.
Описание: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Описание: This book will be your guide to social media success. Use its actionable strategies to build your business or personal brand on Instagram, Facebook, Twitter, Pinterest, LinkedIn, and more!
Описание: This book will be your guide to social media success. Use its actionable strategies to build your business or personal brand on Instagram, Facebook, Twitter, Pinterest, LinkedIn, and more!
Want to turn your Instagram followers into dollars? Are you looking to build your business on Instagram and need the best strategy to get started? Wait, I can make money with Instagram? Yes, indeed you can...keep on reading, and I'll tell you more.
Instagram Influencer Secrets is not going to tell you to purchase a following, or to use silly scam accounts to gain bot followers. Why? Because none of those will actually make you a real influencer, especially one who is going to be making money. An influencer is a title you need to achieve. You need to earn that title, because that's when you know your audience believes in you, and whatever you have to say, they will listen.
Okay, Instagram marketing. Got it. But where the hell do I even start?
What hashtags do I use? What photos should I be sharing? Should I go follow everyone to get started? What time do I post? Do I respond to all comments? Why do some people have emails and addresses and I can't do that?
If you're asking yourself all these answers, good, your taking steps in the right direction. This isn't another crypto-currency bandwagon you are joining. It's time you join this community of businesses who have chosen to go above and beyond traditional marketing techniques to capture a whole new audience.
There is a goldmine of opportunity sitting in front of you, and I'm going to show you how to mine it.
In this book, you'll learn:
How to create the optimal Instagram handle and username.
The number one MOST important thing you need before you start your Instagram journey...and it's not your profile photo
How to leverage the features of an Instagram Business account to gain more followers.
The secrets of the perfect customer profile and where to find them.
How to target customers who want to purchase, and WILL purchase.
The secret behind the Instagram Algorithm and how you can take advantage of it for your business.
Why you should not just post as often as possible on Instagram.
The 5 marketing campaigns you need to run on Instagram that will ALWAYS convert.
How to capture an audience you don't have...then convert them into customers.
Videos or Instagram Stories? Which one converts better?
How to take your followers beyond Instagram and purchasing on your website.
The best automation tools to use, so you don't have to work anymore
And many other tips and tricks
So what are you waiting for? Scroll up and buy now
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