This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:
-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning
-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses
-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues
-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together
-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...
-Plus a complete project case study with major decision-moments keyed to respective sections
Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Описание: Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style.
Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments, and boost your confidence in your personal and professional work.
Graphic Style Lab can be used in the classroom or independently. Go directly to any of the step-by-step exercises and create extraordinarily creative graphic design. Don't be afraid to try something different! Graphic Style Lab offers 50 experiments that apply the fundamental principles of graphic design in a way that is creative, fun and interactive.
Автор: Jury, David Название: Graphic Design before Graphic Designers ISBN: 0500516464 ISBN-13(EAN): 9780500516461 Издательство: Thames & Hudson Рейтинг: Цена: 4950 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: International in scope, this book charts the evolution of print into graphic design between 1700 and 1914. With around 850 illustrations, many specially photographed from private collections, it is of interest to graphic designers, design and social historians, as well as collectors of print and printed emphemera alike.
Автор: Lucas, Dorian Название: Graphic Design x 100 ISBN: 3037681632 ISBN-13(EAN): 9783037681633 Издательство: Thames & Hudson Рейтинг: Цена: 4118 р. Наличие на складе: Поставка под заказ.
Описание: Graphic design is the creation of visual contents in various media, whose presentation conveys information to other people. This is a cornucopia of graphic possibilities and trends of the early second decade of the 21st century. It presents 100 young designers and established graphic companies, each on a double page designed by him, her or them.
Автор: Jonathan Raimes Название: Retro Graphic Design Pocket Ess ISBN: 1907579877 ISBN-13(EAN): 9781907579875 Издательство: Thames & Hudson Рейтинг: Цена: 1374 р. Наличие на складе: Поставка под заказ.
Автор: Eskilson, Stephen J. Название: Graphic Design ISBN: 1856698246 ISBN-13(EAN): 9781856698245 Издательство: Laurence King Publishing Ltd Рейтинг: Цена: 4125 р. Наличие на складе: Невозможна поставка.
Описание: Offers an account of the history of graphic design from the nineteenth century to the present day. Surveying typography from Gutenburg to Bodoni, this book traces the impact of the Industrial Revolution and the influence of Art Nouveau and the Arts and Craft movements on the graphic arts.
Автор: Gosling, Tim Название: Gosling: Classic Design for Contemporary Interiors ISBN: 3791362429 ISBN-13(EAN): 9783791362427 Издательство: Prestel Publishing Limited Цена: 5569 р. Наличие на складе: Поставка под заказ.
Описание: The Logo Design Toolbox includes over 900 templates for contemporary graphic and logo design that provide designers with practical groundwork for implementing their own ideas. This book not only depicts the most used, recurring elements, symbols, and motifs in all of their conceivable permutations, but makes them available as scalable and customizable vector files on a free included DVD. Thanks to The Logo Design Toolbox, no one has to reinvent the wheel or almost anything else for that matter. The book provides a variety of designs for items from wheels, sashes, laurel wreaths, and crowns to anchors, beards, and pirate skulls along with multiple renditions of letters, triangles, stars, ornaments, and speech bubbles. These can be used by amateurs and professionals alike as a time-saving basis for creating their own cards, flyers, posters, websites, presentations, logos, or T-shirts.
Описание: Japanese graphic design for advertising boasts a tradition like that of no other country in terms of age, inventive, colour, drawing and, of course, calligraphy, with Latin, Chinese and Japanese characters nearly always appearing side by side. The abundance of signs and colours and the eurhythmy of images and words in these posters all draw on ancient tradition but are also clearly projected into the future, and nearly always ahead of the times. The catalogue illustrates the most significant works produced over the last ten years by both the great masters and younger talents. It includes posters selected by a committee comprising the two masters of contemporary graphic design Kazumasa Nagai and Shin Matsunaga, who also designed the cover.
Автор: Hess, Jay Название: Graphic Design for Fashion ISBN: 178067368X ISBN-13(EAN): 9781780673684 Издательство: Thames & Hudson Рейтинг: Цена: 2056 р. Наличие на складе: Невозможна поставка.
Описание: Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually led book contains a global selection of the best graphic design studios' work within the fashion industry - from packaging and lookbooks to swing tags and invitations - with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world's leading design studios. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.
