Описание: Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.
Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.
Описание: One of today`s most refreshing young creatives gives the inside scoop on how to make it as a graphic artist.
Автор: Heller, Steven Название: 100 Classic Graphic Design Journals ISBN: 1780673361 ISBN-13(EAN): 9781780673363 Издательство: Thames & Hudson Цена: 3104 р. Наличие на складе: Нет в наличии.
Описание: 100 Classic Graphic Design Journals surveys a unique collection of the most influential magazines devoted to graphic design, advertising and typography. These journals together span over 100 years of the history of print design and chart the rise of graphic design from a necessary sideline to the printing industry to an autonomous creative profession. Each magazine is generously illustrated with a large selection of spreads and covers. A descriptive text based, where possible, on interviews with editors, designers and publishers is also included for each magazine alongside comprehensively researched bibliographic material. The magazines featured cover a range of industries and eras, from advertising (Publimondial, La Pubblicita Italiana), posters (Das Plakat, Affiche) and typography (Typografische Monatsblatter, Typographica), to Art Nouveau (Bradley, His Book), Modernist design (Neue Grafik, ULM) and Post-Modern and contemporary graphics (Emigre, Its Nice That). These 100 journals offer an invaluable resource to historians and students of graphic design, and a rich seam of visual research and inspiration for graphic designers.
Описание: Color Management is a unique, one-stop resource for designers and graphic artists in every field of visual communication; in print, interactive, environmental, or web-based design. The book explains all the technical issues that are relevant to communicating with colour, in two-dimensional and three-dimensional environments.
This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:
-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning
-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses
-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues
-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together
-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...
-Plus a complete project case study with major decision-moments keyed to respective sections
Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Автор: Heller Steven Название: Graphic Style Lab : Creating a Design Voice in 50 Exercises ISBN: 1592539106 ISBN-13(EAN): 9781592539109 Издательство: Rockport/Rotovision Рейтинг: Цена: 1608 р. Наличие на складе: Есть (1 шт.) Описание: Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style.
Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments, and boost your confidence in your personal and professional work.
Graphic Style Lab can be used in the classroom or independently. Go directly to any of the step-by-step exercises and create extraordinarily creative graphic design. Don't be afraid to try something different! Graphic Style Lab offers 50 experiments that apply the fundamental principles of graphic design in a way that is creative, fun and interactive.
Описание: The interaction of words and images and the visual communication of ideas are an essential part of daily life, and these concepts are at the heart of graphic design. With over 200 new and updated entries, this indispensable book provides information about typographers, journals, movements and styles, organizations and schools, printers and private presses, art directors, technological advances, design studios, graphic illustrators, and poster artists from the mid-nineteenth century to the present day. More than 550 illustrations, extensive cross-references, and a chronological chart outlining the relationship between movements, technology, and individual designers make this an invaluable reference for students and professionals alike. 545 illustrations, 78 in color
Описание: Cutting-edge graphic work from the Arab world and Iran that is emblematic of the cultural emancipation of this entire area. The wave of protests that started this year in Tunisia, Egypt, Yemen, Libya, and other countries have made it clear just how much the Middle East is searching for a new identity. Young designers in the region are playing a part in this movement by increasingly emancipating themselves creatively. In their work, they are charting their own compelling course between local visual convention and a modern international style. Arabesque 2 documents the potential of this current creative emancipation in the Arab world and Iran. The book features examples of recent innovative and groundbreaking design work that is inspired by the richness of the region's visual culture. Given the important role of calligraphy in the Middle East, Arabesque 2 focuses on typography. The book presents a wide range of Arabic fonts and typefaces inspired by traditional calligraphy. These are accompanied by a rich selection of applications. Select examples of design and graffiti serve as powerful demonstrations of how text can be used illustratively. This work is particularly relevant to those creating street art and poster design. Arabesque 2 also features graphic design, logos, Edited byial design, and illustration by young designers and activists from Egypt, Iran, Saudi Arabia, Jordan, Lebanon, and the United Arab Emirates. Regardless of the location and nationality of their creators, all of the examples included in the book combine modern design with the traditional, letter-based canon of Arab forms in striking ways. The book's preface is written by John Martin, co-founder of Art Dubai. Additional texts and interviews describe the environments in which the featured designers and artists work. Edited bys Ben Wittner and Sascha Thoma round out Arabesque 2 with a CD-ROM that features four typefaces related to its themes.
Описание: "Transitions" is the theme that runs through this book, which deals not only with technical and creative innovations at the cutting edge of this branch of graphic design, but the challenges facing the industry and the changes ahead. The development of cheap, easy-to-use digital video equipment has enabled graphic designers to move swiftly into the world of film. This book marks the point where digital media design and film-making meet. Through interviews with leading international practitioners, the book focuses on transitions across a range of motion graphics, from Hollywood titles to experimental films on digital video, to interactive interfaces for digital television. The book also contains a practical tutorial section and interviews and insights from a global collection of practitioners.
Автор: Shaoqiang Wang Название: Geometrix: New Trends in Graphic Design ISBN: 8492810599 ISBN-13(EAN): 9788492810598 Издательство: Prestel Publishing Limited Рейтинг: Цена: 4137 р. Наличие на складе: Нет в наличии.
Описание: Geometrix illustrates and explains geometry?s numerous potential applications in creating motifs, patterns and designs that make use of abstract shapes such as lines, circles, ellipses, triangles, rectangles and polygons. This invaluable resource for those wishing to understand the key elements of geometric graphics contains case studies of over 100 projects, covering brilliant graphic designers and outstanding design agencies from all over the world. Geometrix is an indispensable guide to using geometric shapes in the world of graphic design.
Автор: Millman, Debbie Название: Essential principles of graphic design ISBN: 2940361800 ISBN-13(EAN): 9782940361809 Издательство: Rockport/Rotovision Рейтинг: Цена: 2012 р. Наличие на складе: Нет в наличии.
Описание: The Essential Principles of Graphic Design is a one-stop practical resource book for students. It is structured around five progressive sections--principles, elements, process, practice, and production--to give students a thorough grounding in designing and producing their own work.
Автор: Eskilson, Stephen J. Название: Graphic Design ISBN: 1856698246 ISBN-13(EAN): 9781856698245 Издательство: Laurence King Publishing Ltd Рейтинг: Цена: 3104 р. Наличие на складе: Невозможна поставка.
Описание: Offers an account of the history of graphic design from the nineteenth century to the present day. Surveying typography from Gutenburg to Bodoni, this book traces the impact of the Industrial Revolution and the influence of Art Nouveau and the Arts and Craft movements on the graphic arts.
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