Описание: 'Visual Image Design: Restaurants & Hotels' takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images. Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbook's to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas. Of interest particularly to anyone who is looking to launch a new enterprise within this industry, and is looking for inspiration and new ideas.
This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:
-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning
-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses
-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues
-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together
-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...
-Plus a complete project case study with major decision-moments keyed to respective sections
Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Описание: Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style.
Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments, and boost your confidence in your personal and professional work.
Graphic Style Lab can be used in the classroom or independently. Go directly to any of the step-by-step exercises and create extraordinarily creative graphic design. Don't be afraid to try something different! Graphic Style Lab offers 50 experiments that apply the fundamental principles of graphic design in a way that is creative, fun and interactive.
Автор: Lucas, Dorian Название: Graphic Design x 100 ISBN: 3037681632 ISBN-13(EAN): 9783037681633 Издательство: Thames & Hudson Рейтинг: Цена: 4118 р. Наличие на складе: Поставка под заказ.
Описание: Graphic design is the creation of visual contents in various media, whose presentation conveys information to other people. The field is interdisciplinary and subject to constantly changing conditions and different interpretations. This unusual book presents 100 young designers as well as established graphic companies, each on a double page designed by him, her or them. All artists were given the same sample page and the same specified font sizes and number of key strokes. They were free to design the contents of the pages themselves, arrange the text and individual pictures. Minimalist pages are juxtaposed to seemingly overloaded compositions, limited colors to expressive shapes and colors. This resulted in a comprehensive cornucopia of graphic possibilities and trends of the early second decade of the 21st century.
Автор: Jonathan Raimes Название: Retro Graphic Design Pocket Ess ISBN: 1907579877 ISBN-13(EAN): 9781907579875 Издательство: Thames & Hudson Рейтинг: Цена: 1374 р. Наличие на складе: Поставка под заказ.
Автор: Hess, Jay Название: Graphic Design for Fashion ISBN: 178067368X ISBN-13(EAN): 9781780673684 Издательство: Thames & Hudson Рейтинг: Цена: 2056 р. Наличие на складе: Невозможна поставка.
Описание: Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually led book contains a global selection of the best graphic design studios' work within the fashion industry - from packaging and lookbooks to swing tags and invitations - with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world's leading design studios. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.
Автор: Shaoqiang Wang Название: Geometrix: New Trends in Graphic Design ISBN: 8492810599 ISBN-13(EAN): 9788492810598 Издательство: Prestel Publishing Limited Рейтинг: Цена: 4949 р. Наличие на складе: Нет в наличии.
Описание: Geometrix illustrates and explains geometry?s numerous potential applications in creating motifs, patterns and designs that make use of abstract shapes such as lines, circles, ellipses, triangles, rectangles and polygons. This invaluable resource for those wishing to understand the key elements of geometric graphics contains case studies of over 100 projects, covering brilliant graphic designers and outstanding design agencies from all over the world. Geometrix is an indispensable guide to using geometric shapes in the world of graphic design.
Автор: Sherin Aaris Название: Design Elements, Using Images to Create Graphic Impact ISBN: 159253807X ISBN-13(EAN): 9781592538072 Издательство: Rockport/Rotovision Рейтинг: Цена: 3094 р. Наличие на складе: Поставка под заказ.
Описание:
Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design. As a new addition to the Design Elements series, this essential volume covers when, where, and how to use imagery and explores the unique power images have over an audience.
In these pages, you'll learn:
- How to choose the best photos and illustrations for a project
- The most effective ways to alter images
- Composition techniques
- Strategies for sourcing images on a tight budget
- And more
With eye-opening examples of real-world projects, "Design Elements, Using Images to Create Graphic Impact" is filled with valuable tips and practical strategies for using imagery to create memorable and effective design.
Описание: The Logo Design Toolbox includes over 900 templates for contemporary graphic and logo design that provide designers with practical groundwork for implementing their own ideas. This book not only depicts the most used, recurring elements, symbols, and motifs in all of their conceivable permutations, but makes them available as scalable and customizable vector files on a free included DVD. Thanks to The Logo Design Toolbox, no one has to reinvent the wheel or almost anything else for that matter. The book provides a variety of designs for items from wheels, sashes, laurel wreaths, and crowns to anchors, beards, and pirate skulls along with multiple renditions of letters, triangles, stars, ornaments, and speech bubbles. These can be used by amateurs and professionals alike as a time-saving basis for creating their own cards, flyers, posters, websites, presentations, logos, or T-shirts.
Описание: Japanese graphic design for advertising boasts a tradition like that of no other country in terms of age, inventive, colour, drawing and, of course, calligraphy, with Latin, Chinese and Japanese characters nearly always appearing side by side. The abundance of signs and colours and the eurhythmy of images and words in these posters all draw on ancient tradition but are also clearly projected into the future, and nearly always ahead of the times. The catalogue illustrates the most significant works produced over the last ten years by both the great masters and younger talents. It includes posters selected by a committee comprising the two masters of contemporary graphic design Kazumasa Nagai and Shin Matsunaga, who also designed the cover.
Описание: One of today`s most refreshing young creatives gives the inside scoop on how to make it as a graphic artist.
Автор: Livingston, Alan Название: The Thames & Hudson Dictionary of Graphic Design and Designers ISBN: 0500204136 ISBN-13(EAN): 9780500204139 Издательство: Thames & Hudson Рейтинг: Цена: 1368 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The interaction of words and images and the visual communication of ideas are an essential part of daily life, and these concepts are at the heart of graphic design. With over 200 new and updated entries, this indispensable book provides information about typographers, journals, movements and styles, organizations and schools, printers and private presses, art directors, technological advances, design studios, graphic illustrators, and poster artists from the mid-nineteenth century to the present day. More than 550 illustrations, extensive cross-references, and a chronological chart outlining the relationship between movements, technology, and individual designers make this an invaluable reference for students and professionals alike. 545 illustrations, 78 in color
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
