This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:
-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning
-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses
-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues
-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together
-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...
-Plus a complete project case study with major decision-moments keyed to respective sections
Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Описание: Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style.
Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments, and boost your confidence in your personal and professional work.
Graphic Style Lab can be used in the classroom or independently. Go directly to any of the step-by-step exercises and create extraordinarily creative graphic design. Don't be afraid to try something different! Graphic Style Lab offers 50 experiments that apply the fundamental principles of graphic design in a way that is creative, fun and interactive.
Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a "toolkit" of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments will increase the designer's confidence in their personal and professional design work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Автор: Aihong Название: Visual Image Design: Restaurants & Hotels (Graphic Design) ISBN: 9886824328 ISBN-13(EAN): 9789886824320 Издательство: ACC-distribution titles Рейтинг: Цена: 1000 р. Наличие на складе: Есть (2 шт.) Описание: 'Visual Image Design: Restaurants & Hotels' takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images. Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbook's to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas. Of interest particularly to anyone who is looking to launch a new enterprise within this industry, and is looking for inspiration and new ideas.
Описание: The interaction of words and images and the visual communication of ideas are an essential part of daily life, and these concepts are at the heart of graphic design. With over 200 new and updated entries, this indispensable book provides information about typographers, journals, movements and styles, organizations and schools, printers and private presses, art directors, technological advances, design studios, graphic illustrators, and poster artists from the mid-nineteenth century to the present day. More than 550 illustrations, extensive cross-references, and a chronological chart outlining the relationship between movements, technology, and individual designers make this an invaluable reference for students and professionals alike. 545 illustrations, 78 in color
Автор: Shaoqiang Wang Название: Geometrix: New Trends in Graphic Design ISBN: 8492810599 ISBN-13(EAN): 9788492810598 Издательство: Prestel Publishing Limited Рейтинг: Цена: 4573 р. Наличие на складе: Поставка под заказ.
Описание: Geometrix illustrates and explains geometry?s numerous potential applications in creating motifs, patterns and designs that make use of abstract shapes such as lines, circles, ellipses, triangles, rectangles and polygons. This invaluable resource for those wishing to understand the key elements of geometric graphics contains case studies of over 100 projects, covering brilliant graphic designers and outstanding design agencies from all over the world. Geometrix is an indispensable guide to using geometric shapes in the world of graphic design.
Описание: Japanese graphic design for advertising boasts a tradition like that of no other country in terms of age, inventive, colour, drawing and, of course, calligraphy, with Latin, Chinese and Japanese characters nearly always appearing side by side. The abundance of signs and colours and the eurhythmy of images and words in these posters all draw on ancient tradition but are also clearly projected into the future, and nearly always ahead of the times. The catalogue illustrates the most significant works produced over the last ten years by both the great masters and younger talents. It includes posters selected by a committee comprising the two masters of contemporary graphic design Kazumasa Nagai and Shin Matsunaga, who also designed the cover.
Описание: Cutting-edge graphic work from the Arab world and Iran that is emblematic of the cultural emancipation of this entire area. The wave of protests that started this year in Tunisia, Egypt, Yemen, Libya, and other countries have made it clear just how much the Middle East is searching for a new identity. Young designers in the region are playing a part in this movement by increasingly emancipating themselves creatively. In their work, they are charting their own compelling course between local visual convention and a modern international style. Arabesque 2 documents the potential of this current creative emancipation in the Arab world and Iran. The book features examples of recent innovative and groundbreaking design work that is inspired by the richness of the region's visual culture. Given the important role of calligraphy in the Middle East, Arabesque 2 focuses on typography. The book presents a wide range of Arabic fonts and typefaces inspired by traditional calligraphy. These are accompanied by a rich selection of applications. Select examples of design and graffiti serve as powerful demonstrations of how text can be used illustratively. This work is particularly relevant to those creating street art and poster design. Arabesque 2 also features graphic design, logos, Edited byial design, and illustration by young designers and activists from Egypt, Iran, Saudi Arabia, Jordan, Lebanon, and the United Arab Emirates. Regardless of the location and nationality of their creators, all of the examples included in the book combine modern design with the traditional, letter-based canon of Arab forms in striking ways. The book's preface is written by John Martin, co-founder of Art Dubai. Additional texts and interviews describe the environments in which the featured designers and artists work. Edited bys Ben Wittner and Sascha Thoma round out Arabesque 2 with a CD-ROM that features four typefaces related to its themes.
Автор: Hess, Jay Название: Graphic Design for Fashion ISBN: 178067368X ISBN-13(EAN): 9781780673684 Издательство: Thames & Hudson Рейтинг: Цена: 1709 р. Наличие на складе: Поставка под заказ.
Описание: Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually led book contains a global selection of the best graphic design studios' work within the fashion industry - from packaging and lookbooks to swing tags and invitations - with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world's leading design studios. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.
Описание: "Transitions" is the theme that runs through this book, which deals not only with technical and creative innovations at the cutting edge of this branch of graphic design, but the challenges facing the industry and the changes ahead. The development of cheap, easy-to-use digital video equipment has enabled graphic designers to move swiftly into the world of film. This book marks the point where digital media design and film-making meet. Through interviews with leading international practitioners, the book focuses on transitions across a range of motion graphics, from Hollywood titles to experimental films on digital video, to interactive interfaces for digital television. The book also contains a practical tutorial section and interviews and insights from a global collection of practitioners.
Описание: Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a "toolkit" of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer's confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
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