This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:
-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning
-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses
-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues
-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together
-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...
-Plus a complete project case study with major decision-moments keyed to respective sections
Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Описание: One of today`s most refreshing young creatives gives the inside scoop on how to make it as a graphic artist.
Автор: Lucas, Dorian Название: Graphic Design x 100 ISBN: 3037681632 ISBN-13(EAN): 9783037681633 Издательство: Thames & Hudson Рейтинг: Цена: 3098 р. Наличие на складе: Поставка под заказ.
Описание: Graphic design is the creation of visual contents in various media, whose presentation conveys information to other people. The field is interdisciplinary and subject to constantly changing conditions and different interpretations. This unusual book presents 100 young designers as well as established graphic companies, each on a double page designed by him, her or them. All artists were given the same sample page and the same specified font sizes and number of key strokes. They were free to design the contents of the pages themselves, arrange the text and individual pictures. Minimalist pages are juxtaposed to seemingly overloaded compositions, limited colors to expressive shapes and colors. This resulted in a comprehensive cornucopia of graphic possibilities and trends of the early second decade of the 21st century.
Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a "toolkit" of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments will increase the designer's confidence in their personal and professional design work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Автор: Gordon Bob Название: Graphic Design ISBN: 1907579036 ISBN-13(EAN): 9781907579035 Издательство: Thames & Hudson Рейтинг: Цена: 1034 р. Наличие на складе: Поставка под заказ.
Описание: Graphic Style Lab is a lively and playful approach to discovering different design styles. This guidebook is full of experimental design projects that cover the distinctions between a personal and universal style, historical and contemporary style, one-of-a kind styles. You'll also discover how lettering, type and typography often define style.
Improve your awareness and sensitivity to type styles, forms, and type choices through these visual experiments, and boost your confidence in your personal and professional work.
Graphic Style Lab can be used in the classroom or independently. Go directly to any of the step-by-step exercises and create extraordinarily creative graphic design. Don't be afraid to try something different! Graphic Style Lab offers 50 experiments that apply the fundamental principles of graphic design in a way that is creative, fun and interactive.
Описание: Cutting-edge graphic work from the Arab world and Iran that is emblematic of the cultural emancipation of this entire area. The wave of protests that started this year in Tunisia, Egypt, Yemen, Libya, and other countries have made it clear just how much the Middle East is searching for a new identity. Young designers in the region are playing a part in this movement by increasingly emancipating themselves creatively. In their work, they are charting their own compelling course between local visual convention and a modern international style. Arabesque 2 documents the potential of this current creative emancipation in the Arab world and Iran. The book features examples of recent innovative and groundbreaking design work that is inspired by the richness of the region's visual culture. Given the important role of calligraphy in the Middle East, Arabesque 2 focuses on typography. The book presents a wide range of Arabic fonts and typefaces inspired by traditional calligraphy. These are accompanied by a rich selection of applications. Select examples of design and graffiti serve as powerful demonstrations of how text can be used illustratively. This work is particularly relevant to those creating street art and poster design. Arabesque 2 also features graphic design, logos, Edited byial design, and illustration by young designers and activists from Egypt, Iran, Saudi Arabia, Jordan, Lebanon, and the United Arab Emirates. Regardless of the location and nationality of their creators, all of the examples included in the book combine modern design with the traditional, letter-based canon of Arab forms in striking ways. The book's preface is written by John Martin, co-founder of Art Dubai. Additional texts and interviews describe the environments in which the featured designers and artists work. Edited bys Ben Wittner and Sascha Thoma round out Arabesque 2 with a CD-ROM that features four typefaces related to its themes.
Описание: The Logo Design Toolbox includes over 900 templates for contemporary graphic and logo design that provide designers with practical groundwork for implementing their own ideas. This book not only depicts the most used, recurring elements, symbols, and motifs in all of their conceivable permutations, but makes them available as scalable and customizable vector files on a free included DVD. Thanks to The Logo Design Toolbox, no one has to reinvent the wheel or almost anything else for that matter. The book provides a variety of designs for items from wheels, sashes, laurel wreaths, and crowns to anchors, beards, and pirate skulls along with multiple renditions of letters, triangles, stars, ornaments, and speech bubbles. These can be used by amateurs and professionals alike as a time-saving basis for creating their own cards, flyers, posters, websites, presentations, logos, or T-shirts.
Описание: Japanese graphic design for advertising boasts a tradition like that of no other country in terms of age, inventive, colour, drawing and, of course, calligraphy, with Latin, Chinese and Japanese characters nearly always appearing side by side. The abundance of signs and colours and the eurhythmy of images and words in these posters all draw on ancient tradition but are also clearly projected into the future, and nearly always ahead of the times. The catalogue illustrates the most significant works produced over the last ten years by both the great masters and younger talents. It includes posters selected by a committee comprising the two masters of contemporary graphic design Kazumasa Nagai and Shin Matsunaga, who also designed the cover.
Автор: Jury, David Название: Graphic Design before Graphic Designers ISBN: 0500516464 ISBN-13(EAN): 9780500516461 Издательство: Thames & Hudson Рейтинг: Цена: 3724 р. Наличие на складе: Поставка под заказ.
Описание: A rich, visual retelling of history, international in scope, this book charts the evolution of print into graphic design between 1700 and 1914. It is organized into six chapters, each beginning with a short introductory text before immersing the reader in a wealth of delightful and fully captioned examples of printed ephemera handbills, posters, advertisements, catalogues and labels that served the demands of the emerging consumer classes of the 18th, 19th and early 20th centuries and reveal the extraordinary skill, craft, design sense and intelligence of those who created them. A book of great appeal, based on comprehensive, original research, it keys into the new appreciation of craft and hand-rendered graphic design.With around 850 illustrations, many specially photographed from private collections, it will be of immense and lasting interest to graphic designers, design and social historians, as well as collectors of print and printed emphemera alike.
Автор: Aihong Название: Visual Image Design: Restaurants & Hotels (Graphic Design) ISBN: 9886824328 ISBN-13(EAN): 9789886824320 Издательство: ACC-distribution titles Рейтинг: Цена: 4546 р. Наличие на складе: Есть (1 шт.) Описание: 'Visual Image Design: Restaurants & Hotels' takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images. Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbook's to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas. Of interest particularly to anyone who is looking to launch a new enterprise within this industry, and is looking for inspiration and new ideas.
Автор: Eskilson, Stephen J. Название: Graphic Design ISBN: 1856698246 ISBN-13(EAN): 9781856698245 Издательство: Laurence King Publishing Ltd Рейтинг: Цена: 3104 р. Наличие на складе: Поставка под заказ.
Описание: Offers an account of the history of graphic design from the nineteenth century to the present day. Surveying typography from Gutenburg to Bodoni, this book traces the impact of the Industrial Revolution and the influence of Art Nouveau and the Arts and Craft movements on the graphic arts.
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