Designs that stand up, speak out, and can`t be ignored: promotions

Название: Innovative promotions at work
ISBN: 1592532195 ISBN-13(EAN): 9781592532193
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 4175.00 р.
Наличие на складе: Поставка под заказ.

Описание: Quick Gde to Essentials of Effective Des. Deconstructs 140 diverse promotion design projects.

Автор: Cheryl Dangel Cullen
Название: The Little Book of Big Promotions Pb
ISBN: 1592533558 ISBN-13(EAN): 9781592533558
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 2579.00 р.
Наличие на складе: Поставка под заказ.

Описание: Designers are always attempting to give their work the creative edge required to get noticed in a sea of marketing and promotion. This book offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions.

Название: Promotional Design That Works
ISBN: 1564967727 ISBN-13(EAN): 9781564967725
Издательство: Rockport/Rotovision
Цена: 2579.00 р.
Наличие на складе: Поставка под заказ.

Описание: At a time when credibility is measured, in part, by the quality of a company's web presence, how does the promotion contribute to a company's communications strategy? How do you make promotions communicate key strategic messages in the most direct and useful way possible? How do you integrate promotions for both print and digital technology? How do you create layers of information that can be accessed at different levels quickly and efficiently? Promotional Design That Works explores the new realm of "cross media," in which promotions must stand out among a glut of print, Web, broadcast, and direct mail pieces that flood our world. Using an innovative blend of practical information, compelling images, and cutting edge research, the author dissects twenty cross-media promotional designs working in several mediums (web, print, etc.) to explain both what design elements make a promotion memorable and why promotions are successful from a consumer, content and design perspective.