Описание: In World War I German and British bombers sometimes faced a few dozen light machine-guns defending the target. In World War II Luftwaffe Stuka dive-bombers braved the combined fire of over 1,000 anti-aircraft guns to sink several capital ships at Kronstadt in the Gulf of Finland. In World War I hundreds of thousands of German troops fought months to gain ground measured in yards. During World War II, eighty-five Fallschirmj?ger captured one of the worlds strongest fortifications at Fort Eben Emael, Belgium - manned by 1,200 defenders - in only eighteen hours in May 1940. As a result of these and many other deeds of valor, some 1,785 Luftwaffe officers and enlisted men won the Knights Cross of the Iron Cross - World War II Germanys highest decoration for bravery. This is their story through the eyes of the commanders of 113 of these men, as recorded in their official efficiency reports contained here. Volume 1 contains detailed biographies and official efficiency and promotion reports for fifty-three Knights Cross winners, as well as biographies for sixty-seven rating commanders.
Описание: In World War I German and British bombers sometimes faced a few dozen light machine-guns defending the target. In World War II Luftwaffe Stuka dive-bombers braved the combined fire of over 1,000 anti-aircraft guns to sink several capital ships at Kronstadt in the Gulf of Finland. In World War I hundreds of thousands of German troops fought months to gain ground measured in yards. During World War II, eighty-five Fallschirmj?ger captured one of the worlds strongest fortifications at Fort Eben Emael, Belgium - manned by 1,200 defenders - in only eighteen hours in May 1940. As a result of these and many other deeds of valor, some 1,785 Luftwaffe officers and enlisted men won the Knights Cross of the Iron Cross - World War II Germanys highest decoration for bravery. This is their story through the eyes of the commanders of 113 of these men, as recorded in their official efficiency reports contained here. Volume 2 contains detailed biographies and official efficiency and promotion reports for sixty Knights Cross winners, as well as biographies for seventy-nine rating commanders.
Описание: Created to accompany an international travelling exhibition, this title explores the work of one of the world`s famous graphic designers - Stefan Sagmeister. Divided into four sections, and including case studies from ten years of graphic design, it explores how Sagmeister creates greater awareness for corporations, his friends, and his own work.
Название: Promotional Packaging & Design ISBN: 8493650811 ISBN-13(EAN): 9788493650810 Издательство: Prestel Publishing Limited Цена: 3958.00 р. Наличие на складе: Поставка под заказ.
Название: Promotional Design That Works ISBN: 1564967727 ISBN-13(EAN): 9781564967725 Издательство: Rockport/Rotovision Цена: 2579.00 р. Наличие на складе: Поставка под заказ.
Описание: At a time when credibility is measured, in part, by the quality of a company's web presence, how does the promotion contribute to a company's communications strategy? How do you make promotions communicate key strategic messages in the most direct and useful way possible? How do you integrate promotions for both print and digital technology? How do you create layers of information that can be accessed at different levels quickly and efficiently? Promotional Design That Works explores the new realm of "cross media," in which promotions must stand out among a glut of print, Web, broadcast, and direct mail pieces that flood our world. Using an innovative blend of practical information, compelling images, and cutting edge research, the author dissects twenty cross-media promotional designs working in several mediums (web, print, etc.) to explain both what design elements make a promotion memorable and why promotions are successful from a consumer, content and design perspective.
Название: Art of Promotion ISBN: 1592531865 ISBN-13(EAN): 9781592531868 Издательство: Rockport/Rotovision Рейтинг: Цена: 2579.00 р. Наличие на складе: Поставка под заказ.
Описание: For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details which that illustrate how to achieve the same effect "on the cheap." For professionals and students alike, this book offers creative ways to leverage the power of technology in design.
Название: Festive: The Art and Design of Promotional Mailing ISBN: 2880467381 ISBN-13(EAN): 9782880467388 Издательство: Rockport/Rotovision Рейтинг: Цена: 4175.00 р. Наличие на складе: Поставка под заказ.
Описание: This text shows how design consultancies around the world answer the nightmare brief, "what shall we do for Christmas this year?" It contains solutions to one of the oldest problems - how to reinvent ways to charm and thank clients for their business and convince them that you are the best creative resource they have. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to complete illuminated building facades, this book showcases ingenuity and imagination, and includes the thoughts and rationale of the designers whose work is featured.
Название: Print and Production Finishes for Promotional Items ISBN: 2940361681 ISBN-13(EAN): 9782940361687 Издательство: Rockport/Rotovision Рейтинг: Цена: 4554.00 р. Наличие на складе: Поставка под заказ.
Описание: Explores the creation of promotional items from a production and manufacturing point of view, and shows the effects that can be created and the printing and production techniques used to achieve them. This book analyses the best in the business and gives an understanding of materials, and of print and production processes.
Автор: Cheryl Dangel Cullen Название: The Little Book of Big Promotions Pb ISBN: 1592533558 ISBN-13(EAN): 9781592533558 Издательство: Rockport/Rotovision Рейтинг: Цена: 2579.00 р. Наличие на складе: Поставка под заказ.
Описание: Designers are always attempting to give their work the creative edge required to get noticed in a sea of marketing and promotion. This book offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions.
Описание: With the endless amount of junk mail, spam, billboards, flyers, telemarketers and commercials to which consumers are subjected, graphic designers must come up with ingenious ideas to cut through the clutter. This book includes the A-list of projects that have found a way to grab the attention of their audiences despite all the stimuli that can get in the way. These promotions overcome the recipients' knee-jerk reaction to toss them in the trash. It isn't easy to do. In the past, giving something away for free was the ticket to success. However this approach is no longer effective because everyone knows that if it's free, it's usually junk. Those with the magic formula engage recipients by attacking their senses through humour, tactile effects, unexpected surprises, interactive measures and lush or inviting materials or images, but they still need a clever concept to really drive the whole experience. It's a difficult challenge - and this book features wonderful examples of work that accomplishes just that.
Название: Art of Promotion: Unique Prod Te ISBN: 1592530109 ISBN-13(EAN): 9781592530106 Издательство: Rockport/Rotovision Цена: 4175.00 р. Наличие на складе: Поставка под заказ.
Описание: For all its power to make pieces "pop", technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. This volume enables designers of all ability levels to employ technology confidently in ways that distinguish their work from the competition. The author deconstructs an array of pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap". For professionals and students alike, this title should offer creative ways to leverage the power of technology in design.
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