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Innovative promotions at work



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Название:  Innovative promotions at work
Перевод названия: Инновационные продвижения в работе
ISBN: 9781592532193
Издательство: Rockport/Rotovision
Классификация:
ISBN-10: 1592532195
Обложка/Формат: Hardback
Страницы: 160
Вес: 1.107 кг.
Дата издания: 01.04.2006
Серия: Graphic workshop s.
Язык: English
Иллюстрации: 200 illustrations
Размер: 28.55 x 23.42 x 1.98 cm
Читательская аудитория: Professional & vocational
Подзаголовок: A quick guide to the essentials of effective design
Рейтинг:
Поставляется из: Англии



Cut and Fold Techniques for Promotional Materials

Автор: Jackson, Paul
Название: Cut and Fold Techniques for Promotional Materials
ISBN: 178067094X ISBN-13(EAN): 9781780670942
Издательство: Laurence King Publishing Ltd
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Цена: 3061 р.
Наличие на складе: Невозможна поставка.

Описание: Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve. Following the elegant, easy-to-follow style of Paul Jacksons other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.

Festive: The Art and Design of Promotional Mailing

Название: Festive: The Art and Design of Promotional Mailing
ISBN: 2880467381 ISBN-13(EAN): 9782880467388
Издательство: Rockport/Rotovision
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Цена: 2446 р.
Наличие на складе: Поставка под заказ.

Описание: This text shows how design consultancies around the world answer the nightmare brief, "what shall we do for Christmas this year?" It contains solutions to one of the oldest problems - how to reinvent ways to charm and thank clients for their business and convince them that you are the best creative resource they have. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to complete illuminated building facades, this book showcases ingenuity and imagination, and includes the thoughts and rationale of the designers whose work is featured.

Promotional Packaging & Design

Название: Promotional Packaging & Design
ISBN: 8493650811 ISBN-13(EAN): 9788493650810
Издательство: Prestel Publishing Limited
Цена: 2857 р.
Наличие на складе: Поставка под заказ.

Sagmeister: another book about promotion and sales material

Автор: Sagmeister, Stefan
Название: Sagmeister: another book about promotion and sales material
ISBN: 1419701398 ISBN-13(EAN): 9781419701399
Издательство: Abrams
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Цена: 3086 р.
Наличие на складе: Поставка под заказ.

Описание: Created to accompany an international travelling exhibition, this title explores the work of one of the world`s famous graphic designers - Stefan Sagmeister. Divided into four sections, and including case studies from ten years of graphic design, it explores how Sagmeister creates greater awareness for corporations, his friends, and his own work.

Basics Fashion Management 02: Fashion Promotion

Автор: Gwyneth Moore
Название: Basics Fashion Management 02: Fashion Promotion
ISBN: 2940411875 ISBN-13(EAN): 9782940411870
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 2771 р.
Наличие на складе: Нет в наличии.

Описание: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

Designs that stand up, speak out, and can`t be ignored: promotions

Название: Designs that stand up, speak out, and can`t be ignored: promotions
ISBN: 1592531040 ISBN-13(EAN): 9781592531042
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 2446 р.
Наличие на складе: Поставка под заказ.

Описание: With the endless amount of junk mail, spam, billboards, flyers, telemarketers and commercials to which consumers are subjected, graphic designers must come up with ingenious ideas to cut through the clutter. This book includes the A-list of projects that have found a way to grab the attention of their audiences despite all the stimuli that can get in the way. These promotions overcome the recipients' knee-jerk reaction to toss them in the trash. It isn't easy to do. In the past, giving something away for free was the ticket to success. However this approach is no longer effective because everyone knows that if it's free, it's usually junk. Those with the magic formula engage recipients by attacking their senses through humour, tactile effects, unexpected surprises, interactive measures and lush or inviting materials or images, but they still need a clever concept to really drive the whole experience. It's a difficult challenge - and this book features wonderful examples of work that accomplishes just that.

Designer`s Illustrated Guide to Format & Finishes: Brochures, Catalogs, Bags, Labels, Packaging, and Promotion

Название: Designer`s Illustrated Guide to Format & Finishes: Brochures, Catalogs, Bags, Labels, Packaging, and Promotion
ISBN: 2888931362 ISBN-13(EAN): 9782888931362
Издательство: Rockport/Rotovision
Цена: 1600 р.
Наличие на складе: Поставка под заказ.

Luftwaffe Efficiency and Promotion Reports for the Knight`s Cross Winners

Автор: French L. MacLean
Название: Luftwaffe Efficiency and Promotion Reports for the Knight`s Cross Winners
ISBN: 0764326570 ISBN-13(EAN): 9780764326578
Издательство: Schiffer
Рейтинг:
Цена: 6986 р.
Наличие на складе: Нет в наличии.

Описание: In World War I German and British bombers sometimes faced a few dozen light machine-guns defending the target. In World War II Luftwaffe Stuka dive-bombers braved the combined fire of over 1,000 anti-aircraft guns to sink several capital ships at Kronstadt in the Gulf of Finland. In World War I hundreds of thousands of German troops fought months to gain ground measured in yards. During World War II, eighty-five Fallschirmj?ger captured one of the worlds strongest fortifications at Fort Eben Emael, Belgium - manned by 1,200 defenders - in only eighteen hours in May 1940. As a result of these and many other deeds of valor, some 1,785 Luftwaffe officers and enlisted men won the Knights Cross of the Iron Cross - World War II Germanys highest decoration for bravery. This is their story through the eyes of the commanders of 113 of these men, as recorded in their official efficiency reports contained here. Volume 1 contains detailed biographies and official efficiency and promotion reports for fifty-three Knights Cross winners, as well as biographies for sixty-seven rating commanders.

The Little Book of Big Promotions Pb

Автор: Cheryl Dangel Cullen
Название: The Little Book of Big Promotions Pb
ISBN: 1592533558 ISBN-13(EAN): 9781592533558
Издательство: Rockport/Rotovision
Рейтинг:
Цена: от 1511 р.
Наличие на складе: Есть

Описание: Designers are always attempting to give their work the creative edge required to get noticed in a sea of marketing and promotion. This book offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions.

Print and Production Finishes for Promotional Items

Название: Print and Production Finishes for Promotional Items
ISBN: 2940361681 ISBN-13(EAN): 9782940361687
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 2668 р.
Наличие на складе: Поставка под заказ.

Описание: Explores the creation of promotional items from a production and manufacturing point of view, and shows the effects that can be created and the printing and production techniques used to achieve them. This book analyses the best in the business and gives an understanding of materials, and of print and production processes.

Art of Promotion

Название: Art of Promotion
ISBN: 1592531865 ISBN-13(EAN): 9781592531868
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 1511 р.
Наличие на складе: Поставка под заказ.

Описание: For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details which that illustrate how to achieve the same effect "on the cheap." For professionals and students alike, this book offers creative ways to leverage the power of technology in design.

Promotional Design That Works

Название: Promotional Design That Works
ISBN: 1564967727 ISBN-13(EAN): 9781564967725
Издательство: Rockport/Rotovision
Цена: 1511 р.
Наличие на складе: Поставка под заказ.

Описание: At a time when credibility is measured, in part, by the quality of a company's web presence, how does the promotion contribute to a company's communications strategy? How do you make promotions communicate key strategic messages in the most direct and useful way possible? How do you integrate promotions for both print and digital technology? How do you create layers of information that can be accessed at different levels quickly and efficiently? Promotional Design That Works explores the new realm of "cross media," in which promotions must stand out among a glut of print, Web, broadcast, and direct mail pieces that flood our world. Using an innovative blend of practical information, compelling images, and cutting edge research, the author dissects twenty cross-media promotional designs working in several mediums (web, print, etc.) to explain both what design elements make a promotion memorable and why promotions are successful from a consumer, content and design perspective.


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