Описание: Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve. Following the elegant, easy-to-follow style of Paul Jacksons other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.
Автор: Gwyneth Moore Название: Basics Fashion Management 02: Fashion Promotion ISBN: 2940411875 ISBN-13(EAN): 9782940411870 Издательство: Bloomsbury Academic Рейтинг: Цена: 2507 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.
Описание: This text shows how design consultancies around the world answer the nightmare brief, "what shall we do for Christmas this year?" It contains solutions to one of the oldest problems - how to reinvent ways to charm and thank clients for their business and convince them that you are the best creative resource they have. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to complete illuminated building facades, this book showcases ingenuity and imagination, and includes the thoughts and rationale of the designers whose work is featured.
Описание: Explores the creation of promotional items from a production and manufacturing point of view, and shows the effects that can be created and the printing and production techniques used to achieve them. This book analyses the best in the business and gives an understanding of materials, and of print and production processes.
Описание: With the endless amount of junk mail, spam, billboards, flyers, telemarketers and commercials to which consumers are subjected, graphic designers must come up with ingenious ideas to cut through the clutter. This book includes the A-list of projects that have found a way to grab the attention of their audiences despite all the stimuli that can get in the way. These promotions overcome the recipients' knee-jerk reaction to toss them in the trash. It isn't easy to do. In the past, giving something away for free was the ticket to success. However this approach is no longer effective because everyone knows that if it's free, it's usually junk. Those with the magic formula engage recipients by attacking their senses through humour, tactile effects, unexpected surprises, interactive measures and lush or inviting materials or images, but they still need a clever concept to really drive the whole experience. It's a difficult challenge - and this book features wonderful examples of work that accomplishes just that.
Описание: In World War I German and British bombers sometimes faced a few dozen light machine-guns defending the target. In World War II Luftwaffe Stuka dive-bombers braved the combined fire of over 1,000 anti-aircraft guns to sink several capital ships at Kronstadt in the Gulf of Finland. In World War I hundreds of thousands of German troops fought months to gain ground measured in yards. During World War II, eighty-five Fallschirmj?ger captured one of the worlds strongest fortifications at Fort Eben Emael, Belgium - manned by 1,200 defenders - in only eighteen hours in May 1940. As a result of these and many other deeds of valor, some 1,785 Luftwaffe officers and enlisted men won the Knights Cross of the Iron Cross - World War II Germanys highest decoration for bravery. This is their story through the eyes of the commanders of 113 of these men, as recorded in their official efficiency reports contained here. Volume 2 contains detailed biographies and official efficiency and promotion reports for sixty Knights Cross winners, as well as biographies for seventy-nine rating commanders.
Автор: Wang Название: Form - Book & Promotion Cb ISBN: 9812458743 ISBN-13(EAN): 9789812458742 Издательство: ACC-distribution titles Рейтинг: Цена: 3130 р. Наличие на складе: Поставка под заказ.
Описание: Form Is A First Eye-Catching Factor Of A Book/Promotion Design. With Unique Materials, Unusual Forms, Interesting Foldouts, Innovative Prints Or Special Bindings, It Better Reveals The Unparalleled Aesthetic Values In The Traditional Media.
Название: WOA Promotion 21 Copy Pack ISBN: 0500202729 ISBN-13(EAN): 9780500202722 Издательство: Thames & Hudson Цена: 14380 р. Наличие на складе: Поставка под заказ.
Автор: Steve Butler Название: Promotional Cars & Trucks, 1934-1983 ISBN: 0764312324 ISBN-13(EAN): 9780764312328 Издательство: Schiffer Рейтинг: Цена: 3332 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Promotional cars and trucks are miniature vehicles used by car and truck dealerships and manufacturers to promote the sale of their vehicles. Each example was produced for one year, then discontinued when the new models came out. For this reason, and their appeal to the car lover in general, promotionals have a popularity enjoyed by comparatively few collectibles. This new book presents a complete list of promotional cars and trucks, including manufacturer and current value, in a model-by-model chart. The charts are heavily illustrated with over 500 beautiful color photos, showing the full range of vehicles available. This comprehensive book will appeal to promotional vehicle collectors, toy collectors, and automobile and truck buffs alike!
Описание: Cartoon and promotional characters are featured on drinking glasses decorated with their colorful images. Made since the mid-1930s, they reflect popular culture and entertainment as they derive from movie and television characters. Identification is by abbreviations of series names and a number for each design. These are popular among collectors of pop culture who will find this guide fun and accurate.
Описание: A Book of Thirst. Contains hundreds of images, primarily designs created for corporate clients, by influential graphic designer Valicenti`s design firm, Thirst, using the most advanced computer graphics techniques. A special font is being designed, and used, specifically for this book.
Название: World of Art Promotion Pack 1997 ISBN: 0500203148 ISBN-13(EAN): 9780500203149 Издательство: Thames & Hudson Цена: 18596 р. Наличие на складе: Поставка под заказ.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru