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The Little Book of Big Promotions Pb

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Автор: Cheryl Dangel Cullen
Название:  The Little Book of Big Promotions Pb   (Малая книга больших дизайнерских идей для маркетинга)
Издательство: Rockport/Rotovision
Классификация:
Промышленное / прикладное искусство и дизайн
Графический дизайн

ISBN: 1592533558
ISBN-13(EAN): 9781592533558
ISBN: 1-59253-355-8
ISBN-13(EAN): 978-1-59253-355-8
Обложка/Формат: Paperback
Страницы: 352
Вес: 0.842 кг.
Дата издания: 01.03.2007
Язык: ENG
Иллюстрации: Full colour illustrations throughout
Размер: 20.22 x 16.87 x 2.51 cm
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Designers are always attempting to give their work the creative edge required to get noticed in a sea of marketing and promotion. This book offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions.



Cut and Fold Techniques for Promotional Materials

Автор: Jackson, Paul
Название: Cut and Fold Techniques for Promotional Materials
ISBN: 178067094X ISBN-13(EAN): 9781780670942
Издательство: Laurence King Publishing Ltd
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Цена: 2068 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve. Following the elegant, easy-to-follow style of Paul Jacksons other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.

Innovative promotions at work

Название: Innovative promotions at work
ISBN: 1592532195 ISBN-13(EAN): 9781592532193
Издательство: Rockport/Rotovision
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Цена: от 975 р.
Наличие на складе: Есть

Описание: Quick Gde to Essentials of Effective Des. Deconstructs 140 diverse promotion design projects.

Festive: The Art and Design of Promotional Mailing

Название: Festive: The Art and Design of Promotional Mailing
ISBN: 2880467381 ISBN-13(EAN): 9782880467388
Издательство: Rockport/Rotovision
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Цена: 2213 р.
Наличие на складе: Поставка под заказ.

Описание: This text shows how design consultancies around the world answer the nightmare brief, "what shall we do for Christmas this year?" It contains solutions to one of the oldest problems - how to reinvent ways to charm and thank clients for their business and convince them that you are the best creative resource they have. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to complete illuminated building facades, this book showcases ingenuity and imagination, and includes the thoughts and rationale of the designers whose work is featured.

Print and Production Finishes for Promotional Items

Название: Print and Production Finishes for Promotional Items
ISBN: 2940361681 ISBN-13(EAN): 9782940361687
Издательство: Rockport/Rotovision
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Цена: 2414 р.
Наличие на складе: Поставка под заказ.

Описание: Explores the creation of promotional items from a production and manufacturing point of view, and shows the effects that can be created and the printing and production techniques used to achieve them. This book analyses the best in the business and gives an understanding of materials, and of print and production processes.

Basics Fashion Management 02: Fashion Promotion

Автор: Moore Gwyneth
Название: Basics Fashion Management 02: Fashion Promotion
ISBN: 2940411875 ISBN-13(EAN): 9782940411870
Издательство: Thames & Hudson
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Цена: 2482 р.
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Описание: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

Emotion as Promotion: A Book of Thirst

Название: Emotion as Promotion: A Book of Thirst
ISBN: 1580930972 ISBN-13(EAN): 9781580930970
Издательство: Daedalus
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Цена: 2060 р.
Наличие на складе: Нет в наличии.

Описание: A Book of Thirst. Contains hundreds of images, primarily designs created for corporate clients, by influential graphic designer Valicenti`s design firm, Thirst, using the most advanced computer graphics techniques. A special font is being designed, and used, specifically for this book.

WOA Promotion (Mixed Woa Pos Pack)

Название: WOA Promotion (Mixed Woa Pos Pack)
ISBN: 0500963657 ISBN-13(EAN): 9780500963654
Издательство: Thames & Hudson
Цена: 1 р.
Наличие на складе: Невозможна поставка.

Shop Promotional Design

Название: Shop Promotional Design
ISBN: 4568505437 ISBN-13(EAN): 9784568505436
Издательство: ACC-distribution titles
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Цена: 5225 р.
Наличие на складе: Поставка под заказ.

Описание: Shop Promotional Design is an amazing collection of retail design ideas from Japan that are specifically orientated to the increasingly competitive world of the shopping mall. Offering an incredible range of creative ideas that need to grab customer attention at a glance and communicate on a range of sensory levels, this is an instructive guide to imaginatively wrapping up retail . Here are beautifully presented examples of everything you need to successfully package a product, making it instantly recognisable, uniquely attractive, original and accessible from in-store displays, to clever little boxes, funky must- have bags and artfully conceived stationary and gift wrap solutions; this is the wonderful, the quirky, the eclectic, the funky for a new generation of consumers that are expecting to be wowed. Containing design ideas for products to takeaway and consume, from macaroons to cup cakes and ice-creams; products to take-home and be indulged by, luxurious bath products and herbal teas. Inspired ideas for any occasion from birthdays and weddings, seasonal holidays, dining-in and eating-out; selling not only brand but lifestyle choice to make even the most jaded shopper feel super special!

Form - Book & Promotion Cb

Автор: Wang
Название: Form - Book & Promotion Cb
ISBN: 9812458743 ISBN-13(EAN): 9789812458742
Издательство: ACC-distribution titles
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Цена: 3130 р.
Наличие на складе: Поставка под заказ.

Описание: Form Is A First Eye-Catching Factor Of A Book/Promotion Design. With Unique Materials, Unusual Forms, Interesting Foldouts, Innovative Prints Or Special Bindings, It Better Reveals The Unparalleled Aesthetic Values In The Traditional Media.

Collector`s Guide to Cartoon & Promotional  Drinking Glasses

Автор: John Hervey,Baron Hervey
Название: Collector`s Guide to Cartoon & Promotional Drinking Glasses
ISBN: 0891454438 ISBN-13(EAN): 9780891454434
Издательство: Schiffer
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Цена: 1723 р.
Наличие на складе: Поставка под заказ.

Описание: Cartoon and promotional characters are featured on drinking glasses decorated with their colorful images. Made since the mid-1930s, they reflect popular culture and entertainment as they derive from movie and television characters. Identification is by abbreviations of series names and a number for each design. These are popular among collectors of pop culture who will find this guide fun and accurate.

Sagmeister: another book about promotion and sales material

Автор: Sagmeister, Stefan
Название: Sagmeister: another book about promotion and sales material
ISBN: 1419701398 ISBN-13(EAN): 9781419701399
Издательство: Abrams
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Цена: 2792 р.
Наличие на складе: Поставка под заказ.

Описание: Created to accompany an international travelling exhibition, this title explores the work of one of the world`s famous graphic designers - Stefan Sagmeister. Divided into four sections, and including case studies from ten years of graphic design, it explores how Sagmeister creates greater awareness for corporations, his friends, and his own work.

Designs that stand up, speak out, and can`t be ignored: promotions

Название: Designs that stand up, speak out, and can`t be ignored: promotions
ISBN: 1592531040 ISBN-13(EAN): 9781592531042
Издательство: Rockport/Rotovision
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Цена: 2213 р.
Наличие на складе: Поставка под заказ.

Описание: With the endless amount of junk mail, spam, billboards, flyers, telemarketers and commercials to which consumers are subjected, graphic designers must come up with ingenious ideas to cut through the clutter. This book includes the A-list of projects that have found a way to grab the attention of their audiences despite all the stimuli that can get in the way. These promotions overcome the recipients' knee-jerk reaction to toss them in the trash. It isn't easy to do. In the past, giving something away for free was the ticket to success. However this approach is no longer effective because everyone knows that if it's free, it's usually junk. Those with the magic formula engage recipients by attacking their senses through humour, tactile effects, unexpected surprises, interactive measures and lush or inviting materials or images, but they still need a clever concept to really drive the whole experience. It's a difficult challenge - and this book features wonderful examples of work that accomplishes just that.


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