The Portable MBA, Bruner, Robert F.

Автор: Bygrave, William D.
Название: The Portable MBA in Entrepreneurship
ISBN: 0471271543 ISBN-13(EAN): 9780471271543
Издательство: Wiley
Цена: 3881.00 р.
Наличие на складе: Поставка под заказ.

Описание: The new edition covers everything that an entrepreneur needs to know to start and run a venture effectively. It offers tips on identifying good business opportunities, creating business plans, making financial projections and financing a business with venture capital.

Название: Portable MBA in project Management
ISBN: 0471268992 ISBN-13(EAN): 9780471268994
Издательство: Wiley
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Цена: 5542.00 р.
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Описание: The Portable MBA in Project Management covers the most pressing topics in project management and features all the leading thinkers in the field. It presents expert techniques for managing individual projects and for managing project-based organizations.

Автор: Hiam, Alexander
Название: The Portable MBA in Marketing
ISBN: 0471193674 ISBN-13(EAN): 9780471193678
Издательство: Wiley
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Цена: 10296.00 р.
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Описание: Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company`s good fortune-the customer.

Автор: Livingstone, Les
Название: The Portable MBA in Finance and Accounting
ISBN: 0471061859 ISBN-13(EAN): 9780471061854
Издательство: Wiley
Цена: 3800.00 р.
Наличие на складе: Поставка под заказ.

Описание: The latest volume in the bestselling series In today's business environment, a knowledge of finance and skilin budgeting and financial planning are more important than ever before. Totally updated and revised, this highly anticipated Third Edition provides new information on five such key topics as interpreting financial statements; information technology in finance; planning capital expenditures; information technology and your firm; business valuation, and much more. Top experts in each field explain the basics of cost--volume analysis, forecasts, and budgets, and reveal how to create a winning business plan. Ideal reading for any manager or executive who needs a "refresher course" in finance. Les Livingstone, PhD, MBA, CPA (West Palm Beach, FL), runs a national consulting firm which specializes in complex business research and expert testimony in large commercial lawsuits. He was chairman of the Division of Accounting and Law at Babson College. Theodore Grossman (Wellesley, MA) is a senior member of the faculty of Babson College with an appointment in information technology and accounting.

Автор: Cohen, Allan
Название: The Portable MBA in Management
ISBN: 0471204552 ISBN-13(EAN): 9780471204558
Издательство: Wiley
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Цена: 3483.00 р.
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Описание: This title brings together thinkers from leading business schools to give readers a resource equivalent to an MBA in management. Topics include visionary leadership, building high-performance teams, managing individual behavior, and managing human resources, among others. This revised edition includes a new chapter on e-business and addresses major changes in the business environment in areas such as e-negotiations, branding, employee mobility, and more.

Автор: Richard B. McKenzie
Название: Microeconomics for MBAs
ISBN: 0521859816 ISBN-13(EAN): 9780521859813
Издательство: Cambridge Academ
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Цена: 7128.00 р.
Наличие на складе: Поставка под заказ.

Описание: This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. ‘Perspective’ sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

Автор: Richard B. McKenzie, Dwight R. Lee
Название: Microeconomics for MBAs
ISBN: 0521191475 ISBN-13(EAN): 9780521191470
Издательство: Cambridge Academ
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Цена: 9502.00 р.
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Описание: The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

Автор: Young, Philip
Название: The Portable MBA in Economics
ISBN: 0471595268 ISBN-13(EAN): 9780471595267
Издательство: Wiley
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Цена: 7128.00 р.
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Описание: This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions.

Автор: Bernstein, Peter L.
Название: The Portable MBA in Investment
ISBN: 0471106615 ISBN-13(EAN): 9780471106616
Издательство: Wiley
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Цена: 7128.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Portable MBA in Investment Edited by Peter L. Bernstein a state-of-the-art program in investment principles and applications from top-flight professionals "Peter Bernstein and his Dream Team tackle the entire investment spectrum--from soup to nuts--and emerge triumphant.