Strategic Market Management, 7th Edition, David A. Aaker
Новое издание
Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Цена: 8546.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Старое издание
Автор: Thayer Название: Software engineering project management ISBN: 0818680008 ISBN-13(EAN): 9780818680007 Издательство: Wiley Рейтинг: Цена: 16782.00 р. Наличие на складе: Поставка под заказ.
Описание: Newly revised for 2001, this second edition of Richard Thayer's popular, bestselling book presents a top-down, practical view of managing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. Thayer provides information designed to help you understand and successfully perform the unique role of a project manager.
This book is a must for all project managers in the software field. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that support each function. This second edition shows you how to manage a software development project, discusses current software engineering management methodologies and techniques, and presents general descriptions and project management problems. The book serves as a guide for your future project management activities. The text also offers students sufficient background and instructional material to serve as a main or supplementary text for a course in software engineering project management.
Note: The 2001 revision includes a new Chapter 4 Introduction and a new paper that replaces an older paper.
Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Рейтинг: Цена: 8546.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.
Описание: There continues to be much interest in the business and academic communities in the concept of strategic competencies or core capabilities, in other words, how organisations define and differentiate themselves. This book attempts to integrate strategic and knowledge management approaches to capability-building and the development of competencies.
Описание: There continues to be much interest in the business and academic communities in the concept of strategic competencies or core capabilities, in other words, how organisations define and differentiate themselves. This book attempts to integrate strategic and knowledge management approaches to capability-building and the development of competencies.
Автор: Pearce John A Название: Strategic Management ISBN: 0071326391 ISBN-13(EAN): 9780071326391 Издательство: McGraw-Hill Цена: 9265.00 р. Наличие на складе: Поставка под заказ.
Автор: Mullins, John Walker, Orville C. Название: Marketing Management: A Strategic Decision-making Approach ISBN: 0071326375 ISBN-13(EAN): 9780071326377 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.
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