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Principles of Marketing: United States Edition, Edition 11

Автор: Kotler, Philip
Название:  Principles of Marketing: United States Edition, Edition 11   (Принципы маркетинга)
Издательство: Pearson Education
Классификация:
Продажи и маркетинг

ISBN: 0131469185
ISBN-13(EAN): 9780131469181
ISBN: 0-13-146918-5
ISBN-13(EAN): 978-0-13-146918-1
Обложка/Формат: Hardcover
Страницы: 768 pages
Вес: 1.826 кг.
Дата издания: 24/03/2005
Язык: ENG
Размер: 28.30 x 21.84 x 3.18 cm
Читательская аудитория: Professional & Vocational
Поставляется из: США
Описание: For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very start of the text; a reworked chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit.

The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. A new five-step model of the marketing process shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. chapter-opening and real marketing examples illustrate important new concepts within real world business applications.

Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. This book includes NASCAR: Creating Customer Experien es (ch 1); McDonalds: Im Lovin It! (ch 3); Lexus: Delighting Customers to Keep them Coming Back (ch 5); UPS: What Can Brown do for Business Customers? (ch 6); Pottery Barn Lifestyle (ch 7).


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  Новое издание
Principles of Marketing: Global Edition 13th edition - paper

Автор: Philip Kotler
Название: Principles of Marketing: Global Edition 13th edition - paper
ISBN: 0137006691 ISBN-13(EAN): 9780137006694
Издательство: Pearson Education
Цена: 3221 р.
Наличие на складе: Поставка под заказ.
Описание: Thirteenth edition.

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Principles of marketing

Автор: Kotler, Philip Armstrong, Gary
Название: Principles of marketing
ISBN: 0137128274 ISBN-13(EAN): 9780137128273
Издательство: Pearson Education
Цена: 3221 р.
Наличие на складе: Поставка под заказ.
Описание: For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

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Principles of Marketing with MyMarketingLab

Автор: Philip Kotler
Название: Principles of Marketing with MyMarketingLab
ISBN: 0273752502 ISBN-13(EAN): 9780273752509
Издательство: Pearson Education
Цена: 3647 р.
Наличие на складе: Невозможна поставка.

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Principles of marketing with mymarketinglab pack

Автор: Kotler, Philip Armstrong, Gary
Название: Principles of marketing with mymarketinglab pack
ISBN: 140825915X ISBN-13(EAN): 9781408259153
Издательство: Неизвестно
Цена: 5250 р.
Наличие на складе: Невозможна поставка.

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 1589 р.
Наличие на складе: Нет в наличии.

Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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Database marketing

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
Рейтинг:
Цена: 5771 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. The authors present a treatment of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, they cover the full spectrum of principles and topics related to database marketing.

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Principles and Practice of Marketing

Автор: Jobber David
Название: Principles and Practice of Marketing
ISBN: 0077140001 ISBN-13(EAN): 9780077140007
Издательство: McGraw-Hill
Цена: 4955 р.
Наличие на складе: Поставка под заказ.

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Principles of Marketing

Автор: Ayantunji Gbadamosi
Название: Principles of Marketing
ISBN: 0230392709 ISBN-13(EAN): 9780230392700
Издательство: Springer
Рейтинг:
Цена: 4702 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.

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Principles and Practice of Marketing

Автор: Blythe Jim
Название: Principles and Practice of Marketing
ISBN: 1446274004 ISBN-13(EAN): 9781446274002
Издательство: Sage Publications
Рейтинг:
Цена: 4842 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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Principles of Services Marketing

Автор: Palmer Adrian
Название: Principles of Services Marketing
ISBN: 0077152344 ISBN-13(EAN): 9780077152345
Издательство: McGraw-Hill
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Цена: 4674 р.
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Описание: Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.

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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

Автор: Atchison Shane, Burby Jason
Название: Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
ISBN: 0071847863 ISBN-13(EAN): 9780071847865
Издательство: McGraw-Hill
Рейтинг:
Цена: 2056 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?

Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to:

SET GOALS: Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.

INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.

MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.

MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.

If you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative "unicorns" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.

In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.

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Political Marketing in the United States

Автор: Lees-Marshment Jennifer, Conley Brian, Cosgrove Ke
Название: Political Marketing in the United States
ISBN: 0415632862 ISBN-13(EAN): 9780415632867
Издательство: Taylor&Francis
Рейтинг:
Цена: 2991 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Автор: Laurie Young
Название: Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
ISBN: 0470011734 ISBN-13(EAN): 9780470011737
Издательство: Wiley
Рейтинг:
Цена: 3552 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.

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Principles and practice of marketing

Автор: Jobber, David
Название: Principles and practice of marketing
ISBN: 0077122275 ISBN-13(EAN): 9780077122270
Издательство: McGraw-Hill
Рейтинг:
Цена: 5439 р.
Наличие на складе: Поставка под заказ.

Описание: The essential text for all marketing students. With its established authority and reputation, this new edition is the ideal text for marketing modules at undergraduate, MA or MBA level.

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The Seven Principles of WOM and Buzz Marketing

Автор: Mourdoukoutas
Название: The Seven Principles of WOM and Buzz Marketing
ISBN: 3642021085 ISBN-13(EAN): 9783642021084
Издательство: Springer
Рейтинг:
Цена: 8662 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.

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Principles and Practice of Marketing

Автор: Jobber David
Название: Principles and Practice of Marketing
ISBN: 0077123301 ISBN-13(EAN): 9780077123307
Издательство: McGraw-Hill
Рейтинг:
Цена: 4674 р.
Наличие на складе: Поставка под заказ.

Описание: Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accountability.

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