Principles of Marketing with MyMarketingLab, Philip Kotler

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition 15 ed.
ISBN: 0273786997 ISBN-13(EAN): 9780273786993
Издательство: Pearson Education
Цена: 5016.00 р.
Наличие на складе: Невозможна поставка.
Описание: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition
ISBN: 1292092483 ISBN-13(EAN): 9781292092485
Издательство: Pearson Education
Цена: 5016.00 р.
Наличие на складе: Невозможна поставка.
Описание: Help students learn how to create customer value and engagement.In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Автор: Kotler, Dr. Philip T.
Название: Principles of marketing, global edition 17
ISBN: 1292220171 ISBN-13(EAN): 9781292220178
Издательство: Pearson Education
Цена: 12670.00 р.
Наличие на складе: Невозможна поставка.
Описание: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included.

Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Автор: Kotler, Philip T. Armstrong, Gary
Название: Principles of marketing, global edtion 18
ISBN: 1292341130 ISBN-13(EAN): 9781292341132
Издательство: Pearson Education
Цена: 16764.00 р.
Наличие на складе: Поставка под заказ.
Описание: ITIL(R) 4 Managing Professional CoursewareITIL 4 Managing Professional (ITIL MP) consists of four modules and is the next level of ITIL 4 to be released after ITIL 4 Foundation. ITIL MP targets IT practitioners working within technology and digital teams across businesses. The Managing Professional (MP) stream provides practical and technical knowledge about how to run successful IT-enabled services, teams and workflows. The Managing Professional Transition module is designed to allow ITIL v3 candidates to easily transition to ITIL 4. They can get the ITIL 4 Managing Professional designation through one course and one exam. The material includes;¢ Updated glossaries with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ New diagram packs with annotations for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ Updated syllabi with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ The `High Velocity IT` manuscript, syllabus, glossary and diagram pack remain unchanged¢ Practices Overviews and the product brochure remain unchanged¢ An up-to-date Quick Reference Guide with all the information you need¢ Updated Core Manuscripts, for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ While the changes are quite large, they have been made for streamlining or refinement only¢ There have been no changes to the examinable content or the key concepts

Автор: Kotler, Philip
Название: Principles of Marketing: United States Edition, Edition 11
ISBN: 0131469185 ISBN-13(EAN): 9780131469181
Издательство: Pearson Education
Цена: 3762.00 р.
Наличие на складе: Невозможна поставка.
Описание: For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very start of the text; a reworked chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit.

The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. A new five-step model of the marketing process shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. chapter-opening and real marketing examples illustrate important new concepts within real world business applications.

Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. This book includes NASCAR: Creating Customer Experien es (ch 1); McDonald's: I'm Lovin' It! (ch 3); Lexus: Delighting Customers to Keep them Coming Back (ch 5); UPS: What Can Brown do for Business Customers? (ch 6); Pottery Barn Lifestyle (ch 7).

Автор: Philip Kotler
Название: Principles of Marketing: Global Edition 13th edition - paper
ISBN: 0137006691 ISBN-13(EAN): 9780137006694
Издательство: Pearson Education
Цена: 11870.00 р.
Наличие на складе: Невозможна поставка.
Описание: Thirteenth edition.

Автор: Gary Armstrong Philip Kotler
Название: Principles of Marketing, plus MyMarketingLab with
ISBN: 0273787969 ISBN-13(EAN): 9780273787969
Издательство: Pearson Education
Цена: 5016.00 р.
Наличие на складе: Есть (1 шт.)
Описание: This package includes a physical copy of Principles of Marketing, Global Edition, 15e as well as access to the eText and MyMarketingLab. For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers.

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. MyLab and Mastering from Pearson improve results for students and educators.

Used by over ten million students, they effectively engage learners at every stage. MyMarketingLab is a personalised online study and assessment system, which tailors to the unique learning needs of each student. Offering unlimited opportunities for practice and providing relevant and timely feedback, it helps students master key concepts, experience more "I Get It" moments and ultimately achieve better results.

"...benefit of using MyMarketingLab is reflected in exam grades that are now higher than the pre-MyMarketingLab era. " "...students who practiced with MyMarketingLab resources had much higher grades than those who did not use the resources." Joyce Harb Menassa, Department of Management and Marketing, Notre Dame University, Lebanon For students *Interactive Mini-Simulations and quizzes - Interactive Mini-Simulations and quizzes place students in a realistic marketing situation, challenging them to make decisions based on marketing concepts and see the impact of the decisions they chose. *Self-Study Tools - Multiple learning aids, such as videos, flashcards, and audio study guides can provide your students with the practice they need to master the material.

* Self-Assessment - MyMarketingLab offers robust self-assessment tests to determine mastery of key content areas. Organized by major section or chapter, these diagnostic tests contain questions that are mapped to the Learning Objectives within the text. This varied assessment program enables students to accurately measure student progress.

For educators * Online Assignments, Tests, Quizzes - create homework assignments, quizzes, or tests, and add them to your MyMarketingLab course. Questions can be used from the test bank or you can even upload your own questions. *Instructor Support Material.

A wealth of instructor support material simplifies and enriches the teaching experience. MyMarketingLab gives you access to text-specific materials including instructor's manuals, test banks, and PowerPoint(R) presentations. *Customized Feedback - Since MyMarketingLab calculates and reports test results automatically, instructors can closely monitor student and class progress without investing any additional time.