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Principles of Marketing, Global Edition



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Автор: Philip Kotler Gary Armstrong
Название:  Principles of Marketing, Global Edition   (Филип Котлер: Принципы маркетинга)
Издательство: Pearson Education
Классификация:
Продажи и маркетинг

ISBN: 1292092483
ISBN-13(EAN): 9781292092485
ISBN: 1-292-09248-3
ISBN-13(EAN): 978-1-292-09248-5
Обложка/Формат: Paperback
Страницы: 736
Вес: 1.432 кг.
Дата издания: 02.04.2015
Издание: Global ed
Размер: 219 x 274 x 26
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: США
Описание: Help students learn how to create customer value and engagement.In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.



      Новое издание
Principles of marketing, global edition 17

Автор: Kotler, Dr. Philip T.
Название: Principles of marketing, global edition 17
ISBN: 1292220171 ISBN-13(EAN): 9781292220178
Издательство: Pearson Education
Цена: 10393 р.
Наличие на складе: Невозможна поставка.
Описание: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included.

Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.


Principles of marketing, global edtion

Автор: Kotler, Philip T. Armstrong, Gary
Название: Principles of marketing, global edtion
ISBN: 1292341130 ISBN-13(EAN): 9781292341132
Издательство: Pearson Education
Цена: 10047 р.
Наличие на складе: Невозможна поставка.
Описание: For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.


      Старое издание
Principles of Marketing: Global Edition 13th edition - paper

Автор: Philip Kotler
Название: Principles of Marketing: Global Edition 13th edition - paper
ISBN: 0137006691 ISBN-13(EAN): 9780137006694
Издательство: Pearson Education
Цена: 9371 р.
Наличие на складе: Невозможна поставка.
Описание: Thirteenth edition.

Principles of Marketing with MyMarketingLab

Автор: Philip Kotler
Название: Principles of Marketing with MyMarketingLab
ISBN: 0273752502 ISBN-13(EAN): 9780273752509
Издательство: Pearson Education
Цена: 3960 р.
Наличие на складе: Невозможна поставка.

Principles of Marketing

Автор: Kotler Philip
Название: Principles of Marketing
ISBN: 027375243X ISBN-13(EAN): 9780273752431
Издательство: Pearson Education
Цена: 3960 р.
Наличие на складе: Невозможна поставка.

Principles of Marketing, Global Edition  15 ed.

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition 15 ed.
ISBN: 0273786997 ISBN-13(EAN): 9780273786993
Издательство: Pearson Education
Цена: от 1324 до 3960 р.
Наличие на складе: Есть
Описание: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.


Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 6901 р.
Наличие на складе: Нет в наличии.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Marketing: principles and perspectives with olc and premium content

Автор: Bearden
Название: Marketing: principles and perspectives with olc and premium content
ISBN: 007322569X ISBN-13(EAN): 9780073225692
Издательство: McGraw-Hill
Цена: 12704 р.
Наличие на складе: Нет в наличии.

Описание: "Marketing: Principles and Perspectives, 5E" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills.

"Marketing, 5e" offers the latest coverage and quality supplements. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

Marketing: principles and perspectives with olc and premium content

Автор: Bearden
Название: Marketing: principles and perspectives with olc and premium content
ISBN: 0071108114 ISBN-13(EAN): 9780071108119
Издательство: McGraw-Hill
Рейтинг:
Цена: 4850 р.
Наличие на складе: Нет в наличии.

Описание: Discusses what marketing is and aims to prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills.

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Автор: Laurie Young
Название: Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
ISBN: 0470011734 ISBN-13(EAN): 9780470011737
Издательство: Wiley
Рейтинг:
Цена: 4388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.

The Seven Principles of WOM and Buzz Marketing

Автор: Mourdoukoutas
Название: The Seven Principles of WOM and Buzz Marketing
ISBN: 3642021085 ISBN-13(EAN): 9783642021084
Издательство: Springer
Рейтинг:
Цена: 10449 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.

Principles and Practice of Social Marketing

Автор: Donovan
Название: Principles and Practice of Social Marketing
ISBN: 0521194504 ISBN-13(EAN): 9780521194501
Издательство: Cambridge Academ
Рейтинг:
Цена: 12883 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

Principles and Practice of Marketing

Автор: Jobber David
Название: Principles and Practice of Marketing
ISBN: 0077123301 ISBN-13(EAN): 9780077123307
Издательство: McGraw-Hill
Рейтинг:
Цена: 5774 р.
Наличие на складе: Нет в наличии.

Описание: Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accountability.

Principles of Services Marketing

Автор: Palmer Adrian
Название: Principles of Services Marketing
ISBN: 0077129512 ISBN-13(EAN): 9780077129514
Издательство: McGraw-Hill
Рейтинг:
Цена: 5312 р.
Наличие на складе: Нет в наличии.

Описание: A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.

Principles and Practice of Marketing

Автор: Jobber David
Название: Principles and Practice of Marketing
ISBN: 0077140001 ISBN-13(EAN): 9780077140007
Издательство: McGraw-Hill
Цена: 6120 р.
Наличие на складе: Нет в наличии.

Principles of Marketing

Автор: Ayantunji Gbadamosi
Название: Principles of Marketing
ISBN: 0230392709 ISBN-13(EAN): 9780230392700
Издательство: Springer
Рейтинг:
Цена: 6582 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.

Principles and Practice of Marketing

Автор: Blythe Jim
Название: Principles and Practice of Marketing
ISBN: 1446274004 ISBN-13(EAN): 9781446274002
Издательство: Sage Publications
Рейтинг:
Цена: 5982 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing!  Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.  The companion website offers a wealth of resources for both students and lecturers and is available at www.sagepub.co.uk/blythe3e. An electronic inspection copy is also available for instructors.

Principles of Services Marketing

Автор: Palmer Adrian
Название: Principles of Services Marketing
ISBN: 0077152344 ISBN-13(EAN): 9780077152345
Издательство: McGraw-Hill
Рейтинг:
Цена: 6467 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.


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