Контакты/Адрес/Проезд   Доставка и Оплата
История
  +7(495) 980-12-10
  10:00-18:00 пн-сб
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Специальные предложения | Бестселлеры
 
Информация
Online Каталоги
Каталог учебной литературы
по английскому языку >>>

Каталог учебной литературы
по английскому языку >>>


Principles of Marketing, Global Edition


Сейчас книги нет в продаже.
Возможно появится в будущем.
Автор: Philip Kotler Gary Armstrong
Название:  Principles of Marketing, Global Edition   (Филип Котлер: Принципы маркетинга)
Издательство: Pearson Education
Классификация:
Продажи и маркетинг

ISBN: 1292092483
ISBN-13(EAN): 9781292092485
ISBN: 1-292-09248-3
ISBN-13(EAN): 978-1-292-09248-5
Обложка/Формат: Paperback
Страницы: 736
Вес: 1.432 кг.
Дата издания: 02.04.2015
Издание: Global ed
Размер: 219 x 274 x 26
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: США
Описание: Help students learn how to create customer value and engagement.In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.



      Новое издание
Principles of marketing, global edition 17

Автор: Kotler, Dr. Philip T.
Название: Principles of marketing, global edition 17
ISBN: 1292220171 ISBN-13(EAN): 9781292220178
Издательство: Pearson Education
Цена: 4208 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.

      Старое издание
Principles of marketing

Автор: Kotler, Philip Armstrong, Gary
Название: Principles of marketing
ISBN: 0137128274 ISBN-13(EAN): 9780137128273
Издательство: Pearson Education
Цена: 3717 р.
Наличие на складе: Поставка под заказ.
Описание: For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

Principles of Marketing: Global Edition 13th edition - paper

Автор: Philip Kotler
Название: Principles of Marketing: Global Edition 13th edition - paper
ISBN: 0137006691 ISBN-13(EAN): 9780137006694
Издательство: Pearson Education
Цена: 9956 р.
Наличие на складе: Поставка под заказ.
Описание: Thirteenth edition.

Principles of Marketing: A Global Perspective 1st edition - paper

Автор: Philip Kotler
Название: Principles of Marketing: A Global Perspective 1st edition - paper
ISBN: 9810679521 ISBN-13(EAN): 9789810679521
Издательство: Pearson Education
Цена: 23841 р.
Наличие на складе: Поставка под заказ.

Principles of Marketing

Автор: Kotler Philip, Kotler Phillip, Armstrong Gary
Название: Principles of Marketing
ISBN: 0132167123 ISBN-13(EAN): 9780132167123
Издательство: Pearson Education
Цена: 30573 р.
Наличие на складе: Поставка под заказ.
Описание:
"Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
"
Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. For undergraduate Principles of Marketing courses


Principles of Marketing with MyMarketingLab

Автор: Philip Kotler
Название: Principles of Marketing with MyMarketingLab
ISBN: 0273752502 ISBN-13(EAN): 9780273752509
Издательство: Pearson Education
Цена: 4208 р.
Наличие на складе: Невозможна поставка.

Principles of Marketing

Автор: Kotler Philip
Название: Principles of Marketing
ISBN: 027375243X ISBN-13(EAN): 9780273752431
Издательство: Pearson Education
Цена: 4208 р.
Наличие на складе: Поставка под заказ.

Principles of Marketing, Global Edition  15 ed.

Автор: Philip Kotler Gary Armstrong
Название: Principles of Marketing, Global Edition 15 ed.
ISBN: 0273786997 ISBN-13(EAN): 9780273786993
Издательство: Pearson Education
Цена: от 4208 до 4775 р.
Наличие на складе: Есть
Описание: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.


Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 6244 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Principles and practice of marketing

Автор: Jobber
Название: Principles and practice of marketing
ISBN: 0077114159 ISBN-13(EAN): 9780077114152
Издательство: McGraw-Hill
Цена: 4283 р.
Наличие на складе: Поставка под заказ.

Описание: Useful for all marketing students, this book demonstrates the essential marketing principles. It is also suitable for introductory marketing modules at undergraduate or MBA level.

Marketing: principles and perspectives with olc and premium content

Автор: Bearden
Название: Marketing: principles and perspectives with olc and premium content
ISBN: 007322569X ISBN-13(EAN): 9780073225692
Издательство: McGraw-Hill
Цена: 11494 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing: Principles and Perspectives, 5E" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills.

"Marketing, 5e" offers the latest coverage and quality supplements. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.

Marketing: principles and perspectives with olc and premium content

Автор: Bearden
Название: Marketing: principles and perspectives with olc and premium content
ISBN: 0071108114 ISBN-13(EAN): 9780071108119
Издательство: McGraw-Hill
Рейтинг:
Цена: 4388 р.
Наличие на складе: Поставка под заказ.

Описание: Discusses what marketing is and aims to prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills.

Principles and practice of marketing

Автор: Jobber, David
Название: Principles and practice of marketing
ISBN: 0077122275 ISBN-13(EAN): 9780077122270
Издательство: McGraw-Hill
Рейтинг:
Цена: 6079 р.
Наличие на складе: Поставка под заказ.

Описание: The essential text for all marketing students. With its established authority and reputation, this new edition is the ideal text for marketing modules at undergraduate, MA or MBA level.

Principles of services marketing

Автор: Palmer, Adrian
Название: Principles of services marketing
ISBN: 0077116275 ISBN-13(EAN): 9780077116279
Издательство: McGraw-Hill
Рейтинг:
Цена: 4492 р.
Наличие на складе: Поставка под заказ.

Описание: Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.

The Seven Principles of WOM and Buzz Marketing

Автор: Mourdoukoutas
Название: The Seven Principles of WOM and Buzz Marketing
ISBN: 3642021085 ISBN-13(EAN): 9783642021084
Издательство: Springer
Рейтинг:
Цена: 9349 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.

Principles and Practice of Social Marketing

Автор: Donovan
Название: Principles and Practice of Social Marketing
ISBN: 052116737X ISBN-13(EAN): 9780521167376
Издательство: Cambridge Academ
Рейтинг:
Цена: 5411 р.
Наличие на складе: Невозможна поставка.

Описание: This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

Principles and Practice of Social Marketing

Автор: Donovan
Название: Principles and Practice of Social Marketing
ISBN: 0521194504 ISBN-13(EAN): 9780521194501
Издательство: Cambridge Academ
Рейтинг:
Цена: 11656 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

Principles and Practice of Marketing

Автор: Jobber David
Название: Principles and Practice of Marketing
ISBN: 0077123301 ISBN-13(EAN): 9780077123307
Издательство: McGraw-Hill
Рейтинг:
Цена: 5224 р.
Наличие на складе: Поставка под заказ.

Описание: Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accountability.

Principles and Practice of Marketing

Автор: Jobber David
Название: Principles and Practice of Marketing
ISBN: 0077140001 ISBN-13(EAN): 9780077140007
Издательство: McGraw-Hill
Цена: 5537 р.
Наличие на складе: Поставка под заказ.

Principles of Marketing

Автор: Ayantunji Gbadamosi
Название: Principles of Marketing
ISBN: 0230392709 ISBN-13(EAN): 9780230392700
Издательство: Springer
Рейтинг:
Цена: 5329 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте  Мобильная версия